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Muriya’s CEO shares how the company is enabling integrated living in Oman

Engineer Wael Al-Lawati shares insights into how the developer is shaping Oman’s tourism landscape through destinations like Hawana Salalah and Jebel Sifah.

Neesha Salian
Neesha Salian

29 May, 2025

Muriya’s CEO shares how the company is enabling integrated living in Oman
Image: Supplied

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Ahead of its participation at OREX 2025 in Oman, Engineer Wael Al-Lawati, CEO of Muriya, shared how the developer is shaping Oman’s tourism landscape through destinations like Hawana Salalah and Jebel Sifah.

Muriya is a joint venture where Orascom Development Holding (ODH) and Oman Tourism Development Company (OMRAN) are partners.

Orascom Development Holding, a leading developer of integrated communities, holds a 70 per cent stake, while OMRAN, the government’s tourism development arm, holds 30 per cent. Muriya focuses on developing Integrated Tourism Complexes (ITCs) in Oman, highlighting the Sultanate’s history, heritage, and natural beauty

In this interview with Gulf Business, Al-Lawati shares milestones, investment trends, and how Muriya is aligning with Oman Vision 2040.

Tell us about your participation at OREX 2025.

Muriya’s presence at OREX was a reaffirmation of our commitment to Oman’s Vision 2040 and our pivotal role in shaping the country’s tourism and real estate sectors. This year, we showcased Hawana Salalah and Jebel Sifah — model destinations that exemplify sustainable, integrated waterfront living.

These developments fuse luxury, lifestyle, and Oman’s natural and cultural richness, demonstrating how tourism and real estate can drive economic diversification and long-term national value. Our participation also complements key government initiatives to position Oman as a global tourism and investment hub.

How do Jebel Sifah and Hawana Salalah align with Oman Vision 2040 and its economic diversification goals?

At Muriya, our integrated destinations are built in harmony with Oman Vision 2040. They contribute to economic diversification by generating employment, encouraging foreign investment, and promoting year-round tourism.

With over $750m invested by Orascom Development and Omran, we’ve enhanced tourism infrastructure and international appeal. Events like IRONMAN 70.3 Salalah, SOCCA, and global fishing tournaments have made our destinations internationally recognisable, attracting athletes and tourists from over 50 countries.

What are the latest milestones or upcoming phases for Jebel Sifah and Hawana Salalah?

Our destinations are in constant evolution. At Jebel Sifah, we recently launched Al Raya Villas — a wellness-focused, golf-facing community with private gardens, mountain views, and access to fitness amenities. The development also boasts Muscat’s first ocean-facing PGA Harradine nine-hole golf course, an 84-berth marina, alfresco dining, and boutique hotels.

Meanwhile, Hawana Salalah remains Oman’s largest integrated tourism complex with more than 1,200 luxury hotel rooms, a 170-berth marina, Hawana Aqua Park, and four residential districts. We’re expanding with new waterfront properties, lifestyle offerings, and high-end hospitality.

What differentiates Muriya’s developments from other resort or lifestyle communities in Oman and the wider region?

We don’t just build properties — we create destinations. Hawana Salalah and Jebel Sifah offer a blend of upscale living, leisure, and cultural authenticity. Spanning 13.6 million square metres, Hawana Salalah features luxury hotel brands, Oman’s first aqua park, and all waterfront properties with scenic views.

Our developments offer hotel-branded residences, marinas, golf courses, and global events that position them as top-of-mind for visitors and residents seeking unmatched lifestyle experiences in Oman.

How has your partnership with Omran supported Muriya’s growth and ability to navigate Oman’s regulatory environment?

Our joint venture with Omran has been foundational. This public-private partnership merges Orascom’s global development expertise with Omran’s local knowledge. Together, we’ve invested over $750mn, created thousands of jobs, supported SMEs, and delivered two of Oman’s most admired communities.

It’s a partnership built on trust, alignment with national goals, and a shared commitment to sustainable development.

What trends are you seeing in foreign investment and tourism, and how is Muriya adapting its strategy to attract international interest?

Oman is increasingly viewed as a stable, naturally rich destination offering long-term value. International buyers are drawn to the lifestyle, investment potential, and serenity of our destinations.

We’re adapting with a diversified property portfolio — from hotel-branded residences to standalone villas — while ensuring ease of ownership. Our in-house service division, Wateera, provides property management and rental solutions for global homeowners, creating a seamless experience from purchase to stay.

What’s next for Muriya? Are there plans to expand beyond current destinations or tap into emerging segments?

As Oman advances its Vision 2040 agenda, Muriya will remain a key contributor. Our focus is on deepening the value of Jebel Sifah and Hawana Salalah while exploring new lifestyle segments like wellness retreats and digital nomad-friendly communities.

We aim to pioneer sustainable living concepts, host world-class events, and continue attracting global visitors — all while honouring Oman’s cultural and environmental heritage. Our destinations will evolve into future-ready lifestyle hubs that serve generations to come.

MENA M&A activity surges in Q1 2025 with $46bn in deals: EY

The MENA deal markets remained resilient despite lack of clarity on two fronts: the impact of monetary policy on cost of capital and the ongoing tariff and trade discussion, said EY

Gulf Business
Gulf Business

29 May, 2025

MENA M&A activity surges in Q1 2025 with $46bn in deals: EY
Image: Getty Images/ For illustrative purposes

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Mergers and acquisitions (M&A) in the Middle East and North Africa (MENA) region surged in Q1 2025, with 225 deals valued at $46bn, according to EY’s latest MENA M&A Insights 2024 report.

This marks a 31 per cent increase in deal volume and a 66 per cent rise in deal value compared to Q1 2024.

Cross-border transactions remained the key driver of M&A activity, accounting for 117 deals worth $37.3bn — 52 per cent of total volume and 81 per cent of total value. This represents the highest quarterly cross-border activity in both value and volume in the past five years, as companies seek growth and diversification outside their domestic markets.

“The MENA region continues to exhibit a robust influx of M&A transactions in 2025,” said Brad Watson, MENA EY-Parthenon leader. “This is supported by regulatory reforms, policy shifts, and a favorable macroeconomic outlook, including easing interest rates and improved investor sentiment.”

Watson added that the steady rise in domestic M&A activity — 48 per cent of total deal volume in Q1 2025 — aligns with the IMF’s projection of 3.6 per cent GDP growth for the region. “Companies are realigning their strategies to better accommodate the need for diversification, digital transformation, and the integration of emerging technologies,” he said.

The UAE maintained its position as the top MENA target country, with 63 deals totaling $20.3bn in Q1 2025.

Kuwait followed with$2.3bn in deal proceeds, bolstered by two major transactions in the Diversified Industrial Products and Power & Utilities sectors.

Canada attracted the highest outbound MENA deal value at $6.4bn, while the US remained the most popular outbound destination by volume.

Sovereign Wealth Funds (SWFs) such as ADIA, PIF, and Mubadala, alongside other government-related entities (GREs), were key M&A players in the quarter, aligning with national diversification strategies.

Domestic M&A shows 20 per cent rise

Domestic M&A also showed strong growth, with a 20 per cent rise in volume and deal value jumping to $8.7bn from $1.69bn in Q1 2024.

The technology sector led domestic activity, contributing 37 per cent of value and 27 per cent of volume.

The largest domestic transaction was Abu Dhabi-based G42’s $2.2bn acquisition of a 40 per cent stake in Khazna Data Centres.

Intraregional deals involving the UAE, Kuwait, and Saudi Arabia represented 83 per cent of total domestic deal value and 56 per cent of volume, highlighting ongoing regional integration in the technology, industrials, and real estate sectors.

The region also continued to attract strong foreign direct investment (FDI), with inbound deal volume rising 21 per cent and value reaching $17.6bn — up sharply from $2.5bn a year earlier. The UAE captured 53 per cent of inbound deal volume and 99 per cent of value.

Austria emerged as the top investor country, accounting for 94 per cent of total inbound value, led by a major chemicals sector transaction.

Outbound M&A highlights

Outbound M&A saw a 63 per cent increase in deal volume and totaled US$19.7bn, driven by investments from the UAE and Saudi Arabia, which together contributed 77 per cent of outbound volume and 94 per cent of value.

While the chemicals and oil & gas sectors led in outbound deal value, the highest number of outbound transactions were in technology, industrial products, and professional services. The UK was the leading destination for outbound M&A by volume with 13 deals, while Canada and Peru together accounted for 50 per cent of outbound deal value.

A key transaction was ADNOC and Austria’s OMV AG’s joint acquisition of Canada’s Nova Chemicals for $6.3bn, through a new entity, Borouge International Group, in which both parties will hold a 46.94 per cent stake.

“The MENA deal markets remained resilient despite lack of clarity on two fronts: the impact of monetary policy on cost of capital and the ongoing tariff and trade discussions,” said Anil Menon, MENA EY-Parthenon head of M&A and Equity Capital Markets leader. “We can expect to see increased activity in consumer, technology, and energy sectors.

“With AI expected to drive material shifts in fundamental value, significant capital allocation in technology is likely.”

Dubai International airport tops ACI’s air connectivity ranking for MEAP region

DXB currently connects to over 265 destinations across six continents, supporting international trade, tourism, and economic growth

Gulf Business
Gulf Business

29 May, 2025

Dubai International airport tops ACI’s air connectivity ranking for MEAP region
Image: WAM

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Dubai International (DXB) has retained its position as the top-ranked airport in the Airports Council International (ACI) 2024 Air Connectivity Ranking for the Asia-Pacific and Middle East region, state news agency WAM reported.

Paul Griffiths, CEO of Dubai Airports, said the ranking reflects DXB’s vital role in global aviation. “Connectivity is the cornerstone of relevance in global aviation, and we are pleased to see Dubai International recognised once again as the region’s leading hub,” Griffiths said.

DXB currently connects to over 265 destinations across six continents, supporting international trade, tourism, and economic growth.

DXB enables seamless, secure journeys

“What sets DXB apart is not only the scale of our network, but the consistency and quality of the connections the airport provides,” Griffiths added. “Our strength lies in combining reach with efficiency, ensuring fast, seamless and secure journeys for tens of millions of guests each year.”

He credited the airport’s continued success to the “oneDXB spirit” – a shared commitment among airline partners, the airport community, and the city of Dubai. “Together, we are shaping a model of airport connectivity that is agile, guest-focused and economically significant, not just for the region but for the world,” he said.

SelfDrive’s Soham Shah on raising the bar for premium mobility services

The founder and CEO of SelfDrive Mobility shares the inspiration behind OTO, its unique market positioning, growth strategy, and the trends shaping the future of mobility

Neesha Salian
Neesha Salian

29 May, 2025

SelfDrive’s Soham Shah on raising the bar for premium mobility services
Images: Supplied

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Digital car rental platform SelfDrive Mobility recently launched OTO — a tech-driven, chauffeur-powered luxury service currently operating across the UAE, Qatar, and Bahrain.

From tailored intercity rides and event transport to corporate and school mobility, OTO aims to revolutionize how business travelers, tourists, and high-net-worth individuals experience comfort and sophistication on the move.

We speak to Soham Shah, founder and CEO of SelfDrive Mobility, about the inspiration behind OTO, its unique market positioning, growth strategy, and the trends shaping the future of mobility.

Soham Shah

What inspired SelfDrive to launch the new chauffeur-driven, luxury service?

At SelfDrive Mobility, we’ve always been focused on addressing evolving consumer needs through innovation and convenience. Over the last few years, we noticed a strong demand for elevated, chauffeur-driven experiences — especially among tourists, business travelers, and high-net-worth individuals. With OTO, we wanted to reimagine what premium mobility looks like in today’s digital-first world. The goal was to integrate a curated luxury fleet and professional chauffeur services to create an experience that goes beyond transportation—offering reliability, sophistication, and ease.

What truly sets OTO apart is the personalised touch we bring to every journey. From tailored route planning to attentive chauffeur services, we ensure that each ride is crafted around the individual needs and preferences of our clients, delivering a seamless and luxurious travel experience every time.

What is the anticipated growth of luxury, chauffeur-driven services in the years to come?

The luxury chauffeur-driven market in the GCC is set to grow steadily, driven by rising tourism, increased business travel, and demand for tech-enabled premium mobility. The premium transportation sector is expected to reach Dhs17bn by 2030, with an annual growth rate of 8% over the next five years.

Recent trends — such as a significant rise in passenger volumes, expanding fleets, and a 44 per cent increase in trips within the luxury and e-hailing space —underscore the sector’s momentum. As the region strengthens its position as a global hub, platforms like OTO, offering a seamless blend of personalisation and luxury, are well-positioned to lead this shift.

What trends do you see ruling the auto industry in the coming months and years?

In addition to chauffeur-driven services, the rise of electric vehicles and autonomous taxis is transforming urban mobility. EVs reduce emissions and promote sustainability, while autonomous taxis improve efficiency, safety, and accessibility.

Together, they will reshape infrastructure with smarter traffic systems and expanded charging networks, leading to cleaner cities and a more seamless, customer-centric transport experience.

OTO is addressing a critical gap in the market by optimizing vehicle utilisation through a strategic pool of luxury cars that leverage existing infrastructure.

What sets OTO apart from other chauffeur-driven services currently operating in the UAE, Qatar, and Bahrain?

What truly sets OTO apart is that it’s more than just a chauffeur-driven service — it’s a comprehensive, all-in-one premium mobility solution. Under one unified platform, we offer a wide range of services tailored to meet diverse customer needs, from hourly, daily, and monthly chauffeur bookings to intercity transfers, corporate mobility, group transport, event rides, and even school rides.

Whether you’re a business executive, a tourist, attending a major event, or a parent seeking reliable school transportation, OTO brings all these services together seamlessly. We identified a clear gap in the market for a premium, technology-driven chauffeur service that simplifies bookings while offering a range of tailored options.

Every OTO journey is powered by a professionally trained chauffeur, a luxury vehicle, and a commitment to excellence — making premium travel more accessible, convenient, and connected than ever before.

Do you have plans to expand to other GCC or international markets? If so, what’s the timeline?

Yes, absolutely. We see strong potential for OTO in other GCC markets such as Saudi Arabia, Kuwait, and Oman, as well as select international destinations where premium chauffeur-driven mobility is in demand. We are set to launch in the UK as early as Q3 of 2025.

This will be followed by a strategic expansion across GCC markets in Q4 of 2025. The phased rollout will align with market demand, strategic partnerships, and our commitment to ensuring the same level of service excellence.

What kind of investment went into the development and launch of OTO, and what are your projected returns over the next 12–24 months?

The development and rollout of OTO is a part of our strategic investment of $5m.

We’re projecting strong EBITDA margins upwards of 20–25 per cent over the next 12–24 months, driven by increasing demand for premium, reliable mobility solutions in both the business and leisure sectors.

What are your plans for the upcoming years?

We’re focused on scaling OTO across new markets, continuously expanding our luxury fleet, and enhancing the personalized user experiences. We also plan to integrate more sustainable vehicles, including electric and hybrid models, to support the UAE and GCC’s green mobility goals. In parallel, we’ll continue developing corporate partnerships and strategic collaborations to deepen our reach in the business travel and travel trade segment.

Our long-term vision is to make OTO the go-to premium chauffeur-driven service across the Middle East and beyond.

Eid Al Adha 2025: What’s on offer from shopping to live events in Dubai

From 2 to 8 June, the city lights up with cultural festivities, live concerts, family fun, unbeatable staycation deals, and an all-round jam-packed calendar of endless thrills

Gulf Business
Gulf Business

28 May, 2025

Eid Al Adha 2025: What’s on offer from shopping to live events in Dubai
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Get ready for an extraordinary Eid Al Adha in Dubai. From June 2 to 8, the city will transform into a vibrant spectacle of joy and entertainment, offering an action-packed programme curated by the Dubai Festivals and Retail Establishment (DFRE).

Whether you’re a resident or a visitor, prepare to create unforgettable memories with world-class entertainment, the season’s biggest retail offers, exclusive hotel and attraction deals, endless culinary adventures, and once-in-a-lifetime prizes.

As Ahmed Al Khaja, CEO of DFRE, aptly puts it, “This year’s Eid in Dubai programme is designed to create memorable moments through world-class entertainment, cultural showcases, incredible retail and dining offers, and breathtaking experiences that truly reflect the warmth and vibrancy of our city.

“We welcome everyone to celebrate Eid Al Adha in Dubai, where unforgettable memories await.”

Here’s a breakdown of what’s on offer to make your Eid truly special:

1. Live events, concerts and shows

Dubai’s Eid Al Adha celebrations promise a spectacular line-up of entertainment for all ages and interests.

  • Mohamed Abdo Live: The legendary Saudi singer lights up Coca-Cola Arena on June 7 for an unforgettable evening of music. Tickets are available via the Coca-Cola Arena website.

  • The Greatest Wish: Families can enjoy a feel-good Arabic play with lively characters and captivating scenes at Zabeel Theatre, Jumeirah Zabeel Saray, from June 6 to 8.

  • Comedy Nights: French comedian Roman Frayssinet performs at the Emirates Theatre on June 7, while Indian comic sensation Shraddha Jain makes her Dubai debut at Sheikh Rashid Auditorium, Indian High School, on the same night.

  • Dinner With A Clue: For a night of suspense and intrigue, this live-action murder mystery returns aboard the Queen Elizabeth 2 on June 7.

  • Candlelight Concert: Soak in the glow of flickering flames on June 7, featuring classical renditions of timeless works by Vivaldi and modern tributes to Coldplay, at Mina A’Salam Hotel in Madinat Jumeirah.

  • One Thousand Nights and A Wedding: Enjoy a comedic twist on a classic tale, performed on June 7 and 8 at Sheikh Rashid Hall, Dubai World Trade Centre.

  • The Messi Experience: Football fans can immerse themselves in the extraordinary world of Lionel Messi with nine interactive zones spanning 2,500 square metres at Dubai Festival City Mall until February 28, 2026.

2. Retail offers and city-wide shopping raffles

Dubai’s retail scene brings exciting offers, exclusive collections, and irresistible promotions across the city this Eid Al Adha.

  • 3 Day Super Sale (3DSS): From May 30 to June 1, enjoy up to 90 per cent off at more than 500 top brands across over 2,500 outlets. Shoppers can also unlock greater value using loyalty programmes like BLUE Rewards, SHARE, Amber, Tickit, AURA, Privilege Plus, or Skywards Everyday.

  • Dubai Festival City Mall’s Spend & Win: Spend Dhs300 or more for a chance to win a whopping Dhs20,000 mall gift card.

  • Dubai Jewellery Group: Explore stunning Eid collections and unlock exclusive deals like complimentary gifts, 50 per cent back on select diamond and pearl jewellery, free custom engraving, and zero deduction on old gold exchange until June 8.

  • Dubai Shopping Malls Group Shop & Win: Running until the second day of Eid Al Adha, 25 lucky shoppers can win cash prizes worth a total of Dhs200,000 when spending just Dhs200 at participating malls, including Al Ghurair Centre, Arabian Center, and Sunset Mall.

3. Mall activations

Dubai’s malls are transforming into vibrant hubs of celebration with a wide array of immersive experiences, live entertainment, and family-friendly activities.

  • Mercato Mall: From June 6 to 9, enjoy a Fun Eid Explosion main show, cotton candy performances, face painting, craft and painting workshops, and roaming entertainers. Shoppers can also unlock exclusive discounts through the PrivilegePLUS App.

  • City Walk: Escape the summer heat with exceptional dining, live entertainment, and engaging family activities from June 6 to 9, between 5pm and 10pm.

  • Ibn Battuta Mall: Experience VERSUS 2.0, a next-generation gaming activation at the Egypt mini court from June 6 to 15.

  • Dubai Festival City Mall: Witness a brand-new IMAGINE Show, with breathtaking projection mapping performances every hour from 7pm, traditional cultural shows on the first two days of Eid after 5pm, and special giveaways from 2pm to 9pm.

  • Roaming Entertainment: Enjoy the vibrant rhythms of Al Ayala and Al Harbiya bands, an essential part of Emirati celebrations, across top destinations like Ibn Battuta Mall, Mall of the Emirates, and Dubai Festival City Mall, with multiple showtimes throughout Eid.

4. Dining delights across the city

This Eid Al Adha, Dubai’s culinary scene comes alive with a host of festive feasts and indulgent dining experiences.

  • High Tea to Luxury Dinners: From exquisite high teas at Mosaico Lobby Lounge to luxurious Eid dinners at Enigma, food lovers have endless choices.

  • Authentic Flavors: Popular venues such as Varq, Palm Kitchen, Punjab Grill, and Dhaba Lane present dishes bursting with authentic flavors.

  • Lively Atmospheres: The Permit Room and The Market Island at Dubai Festival City Mall offer vibrant dining experiences.

  • Family Outings: Ranches Restaurant at Arabian Ranches Golf Club hosts BBQ nights, Sunday roasts, and a magical breakfast with Magic Phil.

  • Signature Hotel Dining: Celebrate in style at Palazzo Versace’s Giardino or enjoy signature offerings at renowned hotel restaurants including Novotel World Trade Centre, Fairmont Dubai, Swissôtel Al Ghurair, and Dukes The Palm.

5. Exclusive staycation deals for a luxurious eid break

Residents and visitors can make the most of the long weekend with exclusive staycation offers across Dubai’s top hotels.

  • JW Marriott Marquis Hotel Dubai: GCC residents can enjoy 25 per cent off dining across its award-winning restaurants.

  • InterContinental Dubai Festival City: Guests receive 25 per cent off stays, gourmet breakfasts, VOCO Monaco beach access, Dubai Festival City Mall discounts, and One Rewards bonus points.

  • Leading properties: Packages and savings are available at Swissôtel Al Ghurair, 25hours Hotel One Central, Fairmont Dubai, The Ritz-Carlton DIFC, W Dubai – Mina Seyahi, Waldorf Astoria DIFC, and many more.

6. Family-friendly stays and Eid attractions

Dubai is set to pull out all the stops for families this Eid Al Adha, with irresistible staycation deals and thrilling attractions for all ages.

  • Atlantis The Palm: UAE residents enjoy up to 35 per cent off rooms and suites, plus Kids Go Free perks and complimentary access to Aquaventure.

  • Dubai Festival City Hotels: InterContinental Residence Suites, Holiday Inn & Suites, and Crowne Plaza offer luxury escapes with breakfast and dinner packages, discounts to kid-friendly hotspots, spa credits, and IHG One Rewards points.

  • The First Collection Hotels: Get up to 45 per cent off advance bookings, free stays and meals for kids under five, and generous F&B discounts.

  • Al Maha, a Luxury Collection Desert Resort & Spa: Enjoy 15 per cent off a secluded Bedouin villa stay with a private pool, full-board
    dining, and desert activities including stargazing and horse riding.

  • Beyond hotels, the city’s top attractions are rolling out exciting Eid specials:
  • Dubai Dolphinarium: 30 per cent off Dolphin & Seal Show tickets using promo code EID25.

  • Wild Wadi Water Park: Cool off with water rides and live entertainment.

  • LEGOLAND Dubai: Join the Summer Splash Fest with interactive games, a Build-A-Boat Championship, and an exclusive afterparty.

  • The Green Planet: Transforms into a tropical Eid haven with henna, face painting, and family movie screenings.

  • Chaos Karts and PACMAN Live: Enjoy discounted 10 per cent off family bundles.

  • Hatta Wadi Hub: Slashes prices on outdoor adventure packages by 50 per cent.

  • House of Hype: Offers four tickets for Dhs449.

  • AYA Universe: Invites families to explore its wonders for Dhs399.

Eid in Dubai promises to delight residents and visitors alike, with a citywide celebration that blends ultimate excitement, cultural charm, and unforgettable moments for all ages.

For the latest updates and full event details, visit the Eid in Dubai website.

Binghatti acquires mega plot for Dhs25bn master planned community in Dubai

The land is located in Nad Al Sheba 1, within Dubai’s Meydan district, an area historically linked with equestrian heritage and the former Nad Al Sheba Racecourse

Gulf Business
Gulf Business

28 May, 2025

Binghatti acquires mega plot for Dhs25bn master planned community in Dubai
Image: Supplied

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Binghatti Holding, the Dubai-based real estate developer, has acquired a freehold land plot with more than 8 million square feet of gross floor area to develop its first large-scale master-planned residential community, the company said on Wednesday.

The anticipated value of the development exceeds Dhs25bn($6.8bn), positioning it among the largest single-site residential projects in the emirate.

The land is located in Nad Al Sheba 1, within Dubai’s Meydan district, an area historically linked with equestrian heritage and the former Nad Al Sheba Racecourse.

“The acquisition of a mega plot for what is expected to be our first master-planned development marks a pivotal moment in Binghatti’s growth journey,” said Muhammad BinGhatti, chairman of Binghatti Holding. “The planned new mega project would build on the strong momentum of our vertically integrated model, which has consistently enabled us to deliver distinctive, high-quality properties ahead of schedule. Our solid financial foundation has allowed us to self-fund the acquisition of the land for what is expected to be a transformative project that will set a new benchmark for integrated living in Dubai.”

The future development is expected to offer a “refined and tranquil” lifestyle, with the company citing its central location and access to major roadways and key landmarks as core to its appeal.

A key milestone for Binghatti

The move marks a significant shift for Binghatti, which until now has been focused on high-rise branded residences, including the Bugatti Residences, Mercedes-Benz Places, and Burj Binghatti Jacob & Co. Residences. The developer currently has around 20,000 units under development across approximately 30 projects in sought-after neighborhoods such as Downtown, Business Bay, Jumeirah Village Circle, Al Jaddaf, and Dubai Science Park.

Binghatti has also attracted high-profile clientele, including football star Neymar Junior and opera legend Andrea Bocelli.

Led by Muhammad BinGhatti, Binghatti Holding manages a portfolio of over 80 projects valued at more than Dhs50bn.

In the past 16 months, the company has delivered more than 11,000 residential units, underscoring its rapid growth trajectory and market presence.

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