Here's how ASUS is empowering businesses in the Middle East
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Here’s how ASUS is empowering businesses in the Middle East

Here’s how ASUS is empowering businesses in the Middle East

For the second year in a row, ASUS participated at Gitex Global to showcase its latest Expertbooks for business and education


ASUS, the global technology company providing intuitive devices, has embarked on a new journey toward becoming a preferred technology brand in commercial PC and education.

The brand’s dedicated business division, ASUS Business, constantly strives to meet the needs of end-users from verticals such as small and medium-sized business, government, education and corporate sectors.

The division provides a wide range of laptops (Expertbook), all-in-one PCs and desktops (ExpertCenter), monitors, servers, networking and storage solutions.

ASUS’ supply has expanded to key education sectors with the brand’s ExpertBook series across more than 45 schools in the Middle East and ExpertCenter desktops for local government organisations. Both Dubai Health Authority and Gems Education have selected the brand as their solution supplier which denotes the durability and reliability of ASUS products.

State-of-the-art strategy
ASUS designs each product keeping in mind the requirements of specific user segments. To accommodate their lifestyle and grow with their business, the brand develops multiple products that include laptops, desktops, all-in-one PCs and Chromebooks for business, making it suitable for anyone seeking new technology, whether they are students, government workers, content creators or enterprises.

“We’ve supplied key education sectors with ASUS ExpertBook series across more than 45 schools in the Middle East and ExpertCenter desktops for local government organisations. Reliability and durability are precisely what convinced our partner’s Gems Education and Dubai Health Authority to choose ASUS Solutions over others,” comments Tolga Ozdil, commercial and regional head of META at ASUS.

Gitex Global 2022
Meanwhile, ASUS Business participated at Gitex Global 2022 for the second consecutive year and invited channel partners and attendees to try out the latest devices firsthand at its stand. The three commercial laptops displayed among the Expertbooks, included – the ExpertBook B7, the ExpertBook B5 Flip, and the ASUS ExpertBook B3 Detachable, which provide unmatched performance
and mobility and are intended for business users.

ASUS ExpertBook B7 Flip
ASUS ExpertBook B7 Flip is an enterprise-level 5G-enabled premium laptop that makes working on the go more accessible than ever. It features a lightning-fast data connection and a secure network. In addition, users may enjoy an immersive working environment for all their business needs, thanks to the 360–degree flippable design, which removes any restrictions on how they do their job.

ASUS ExpertBook B7 Flip

ASUS ExpertBook B5 Flip
The ASUS ExpertBook B5 Flip is built for business success in style, with a precision-crafted chassis as light as 1.38 kg — and a 360° flippable touchscreen to empower the ultimate flexibility. It also features all-day battery life and is engineered with cutting-edge technologies to improve on-the-go work efficiency. Some of its key features include – an Intel Core processor, AI noise reduction, dual-SSD RAID support, and ASUS NumberPad.

The ASUS ExpertBook B5 Flip weighs just 1.38 kg. Additionally, it has an all-day battery life and is built with numerous cutting-edge technologies to increase productivity. It’s also packed with features to protect users’ privacy and business data, including a built-in fingerprint sensor and TPM 2.0 chip.

ASUS ExpertBook B5 Flip

ASUS ExpertBook B3
The ASUS ExpertBook B3 Detachable is the ideal 2-in-1 portable companion for uninterrupted remote learning and working. Designed for education and built for business, the device may be used horizontally and vertically as a tablet or laptop. It features a detachable design, extensive dual-orientation stand cover, and a 16:10 multitouch screen. The laptop is equipped to do various tasks, like taking notes in class using the included pen and entering data into financial spreadsheets.

ASUS ExpertBook B3

“The two-year period that we have known has undeniably transformed the workplace, and it’s up to business owners, executives and other managers to forge the new future of work. They need tools that work reliably, seamlessly, and in a secure environment daily. ASUS is known for innovating highly reliable and durable devices for the consumer and gaming markets. Now, with the Expert-series portfolio and solutions, we are setting a new standard for the commercial PC market to enable businesses to define their new work style with elite performance, premium craftsmanship, durability and enterprise-grade tools,” concludes Ozdil.

Read: Review: The upgraded ASUS Zenbook Pro 14 Duo OLED

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