Germany's Deutsche Hospitality partners with Al Hamra
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Germany’s Deutsche Hospitality partners with Al Hamra

Germany’s Deutsche Hospitality partners with Al Hamra

Deutsche Hospitality will manage Al Hamra Residences and Al Hamra Village Hotel, which will rebrand as Steigenberger Residences and MAXX by Deutsche Hospitality

Deutsche Hospitality is expanding into the UAE by joining hands with Al Hamra in Ras Al Khaimah. The German company will take on management of Al Hamra Residences and Al Hamra Village Hotel. The resorts will rebrand as Steigenberger Residences and MAXX by Deutsche Hospitality in future.

“The partnership with Al Hamra represents an important milestone in Deutsche Hospitality’s growth strategy in the Middle East,” said Marcus Bernhardt, CEO of Deutsche Hospitality. “The UAE is a very attractive market, and the potential for our eight hotel brands is high. Collaboration with a strong local partner will enable us to leverage this potential in the best possible way.”

Benoy Kurien, group CEO of Al Hamra, said: “As Ras Al Khaimah’s premier lifestyle developer and investment company, we are focused on enhancing the destination appeal of the emirate and driving regional and global partnerships that create exceptional value for our customers and guests. Our strategy supports the vision of the leadership to enhance Ras Al Khaimah’s reputation as a regional tourism and investment hub.

“The expansion of Deutsche Hospitality in the Middle East through the management of our award-winning assets further highlights the growing global investor appeal of Ras Al Khaimah and the high returns that Al Hamra delivers through its existing income generating assets.”

Siegfried Nierhaus, vice president Middle East, Deutsche Hospitality, added: “In light of the constantly growing demand in the Gulf, we are delighted to be working with Al Hamra to enhance our presence in the region. We are confident that these two new properties will perfectly supplement Deutsche Hospitality’s portfolio in the Middle East.”

Al Hamra Residences and Al Hamra Village Hotel form part of Al Hamra integrated tourism destination, which offers guests access to Al Hamra Golf Club, a championship 18-hole golf course, Al Hamra Marina and Yacht Club and Al Hamra Mall.

In other news, Al Hamra recently unveiled plans for a Dhs1bn freehold luxury villa project – the Falcon Island – within the Al Hamra Village residential community in the emirate.

Read: Al Hamra unveils Dhs1bn Falcon Island residential project in Ras Al Khaimah

The company also announced an ambitious five-year roadmap – from 2023-2027 – to drive sustained growth through strategic developments.

Read more: RAK’s Al Hamra earmarks Dhs1bn investment for five-year growth plan

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