German auto giant Volkswagen inaugurates regional HQ in Doha German auto giant Volkswagen inaugurates regional HQ in Doha
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German auto giant Volkswagen inaugurates regional HQ in Doha

German auto giant Volkswagen inaugurates regional HQ in Doha

The newly-established Volkswagen Group Middle-East Group will lead and support the company’s activities in all markets in the region


The Volkswagen Group recently inaugurated its new regional headquarters at Msheireb Downtown in Doha, Qatar. The inauguration also marks the start of a new business entity set up, with the establishment of Volkswagen Group Middle-East (VWGME).

The new regional headquarters will manage strategy, finance, human resources, information technology, procurement and legal operations for the company in the region. The new entity will lead and support the VW Group activities in all markets where VW Group brands are active in the Middle East.

Benoit Tiers has been appointed as the regional CEO for VWGME, following his position in Germany as director for West Europe at Audi.

The Volkswagen Group’s new strategy focuses on mobility for future generations. The group is shifting to zero-emission electric cars and developing autonomous driving technology to spearhead software and mobility solutions by 2030. This move also aligns with Qatar’s National Vision 2030, which aims to develop a sustainable and high standard of living for its citizens, residents and future generations.

The group will work closely with the relevant government entities to support the nation’s economic and environmental development plans, specifically towards the nation’s sustainable agenda.

Dr. Herbert Diess, chairman of the board of management, Volkswagen AG, commented, “The Volkswagen Group has a long history in the region and a strong relationship with the state of Qatar. The opening  is symbol of our long-term commitment and dedication to develop this partnership. Doha will become the center of all VW Group activities in the Middle East. This new company will ensure all typical headquarters functions, we know that there is significant room for growth and we want to tackle that potential.”

As a first step to support the development of full electric car sales in Qatar, Dr Diess announced the investment by the Audi brand of $1m in 2022 which will further develop charging infrastructure in the country in coordination with local partners and authorities. Audi already offers four full electric models in Qatar, with the e-tron and e-tron GT model lineup.

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