Etisalat by e& and Ministry of Economy launch programme for Emirati startups
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Etisalat by e& and Ministry of Economy launch programme for Emirati startups

Etisalat by e& and Ministry of Economy launch programme for Emirati startups

This initiative will support Emirati entrepreneurs with a comprehensive range of services such as company formation, digital solutions and ICT services

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Etisalat UAE, branded as etisalat by e&, and the Ministry of Economy (MoE) launched a special programme for the Emirati startups registered at MoE’s National Programme for SMEs along with discounts of up to 50 per cent as part of the celebrations for 51st UAE National Day.

These exclusive services are part of etisalat by e&’s contributing efforts as one of the key partners of the National Programme for SMEs.

This initiative will support Emiratis to kick-start their business as it will deliver an all-inclusive package of services ranging from company formation and business setup services, digital solutions, ICT services and telecom essentials.

Members of the Emirati Startup programme also get access to a dedicated business consultant, along with special offers on all business setup services and admission to events held for the growth of the business community.

Abdullah Al Saleh, the undersecretary of the UAE Ministry of Economy, said, “We have always strived to empower Emirati entrepreneurs and companies to build and contribute to the new economic model based on diversity, innovation and sustainability. This was led by focusing on the competencies and following the directives of the wise leadership that are in line with the objectives and principles of the Year of the Fiftieth and the UAE Centennial 2071.”

“The ministry has continuously worked with all its partners from the public and private sectors here locally and globally, in order to support the growth and development of Emirati SMEs. This partnership provides a platform allowing them to communicate and benefit at the same time providing them with the best experiences and access to plenty of opportunities.”

He further indicated that the partnership with etisalat by e& will provide Emirati entrepreneurs and SME owners registered in the National Programme for SMEs with special access to services and initiatives to enhance the growth and development of their businesses. It will also provide incentives that enhance the competitive capabilities supporting the efforts of the Ministry to achieve the country’s ambitious vision of maximising the contribution of the SME sector and entrepreneur community towards the country’s GDP.

Esam Mahmoud, SVP, SMB, etisalat by e&, said, “This is a great way to celebrate such a milestone celebration for the country and support our growing Emirati startup community in the country. As part of the National programme for SMEs this gives another opportunity to contribute to the UAE leadership’s vision of empowering the next generation to be leaders of tomorrow.

“In this age of digitalisation, startups need all the support they can get to run a business that creates value for the communities and the country. We are here to support them in their digital transformation journey by giving them access to our customised innovative digital solutions and dynamic communication tools according to their business needs. We are proud to be working with the Ministry of the Economy and also looking forward to boosting a burgeoning start-up ecosystem with the launch of these special services that will digitally enable young companies supporting the growth and success of these next-generation businesses.”

The new service will also include a business proposition that will meet the digital needs of businesses including mobility plans.

In addition to the package, the startup community will also enjoy 50 per cent discount for telecom and ICT services.


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