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ASUS’s Jeff Jacob on building sustainable, sovereign AI infrastructure for Gulf markets

The regional business team lead for ASUS’s Infrastructure Solutions Business Group in Middle East and Africa shares how Gulf markets are pioneering a sovereign approach to artificial intelligence that balances speed with security, data protection, and sustainability

Neesha Salian
Neesha Salian

15 June, 2026

ASUS’s Jeff Jacob on building sustainable, sovereign AI infrastructure for Gulf markets
Images: ASUS

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As artificial intelligence moves from experimental initiatives to core business infrastructure, enterprise leaders are facing critical decisions about how to build, secure, and scale their AI systems. For organisations in the Middle East, a region rapidly positioning itself as a knowledge-economy powerhouse — the stakes are especially high.

We spoke with Jeff Jacob, regional business team lead for ASUS‘s Infrastructure Solutions Business Group in Middle East and Africa, about the enterprise technology shifts reshaping the region, why infrastructure must come first in AI deployments, and how Gulf markets are pioneering a sovereign approach to artificial intelligence that balances speed with security, data protection, and sustainability.

Having showcased the brand’s latest AI solutions at Computex 2026, Jacob shares why the Middle East represents one of the company’s most important growth markets, and what regional enterprises need to prioritize as they transform.

The biggest shift we are seeing globally is how deeply AI has become part of everyday business operations. It is no longer something companies are experimenting with on the side. It is becoming part of how they run their core systems, from infrastructure right down to the device on an employee’s desk. From the edge to the cloud, so to speak. Businesses today are using technology to help them make decisions and work faster.
The Middle East, particularly the UAE and Saudi Arabia, have been building modern infrastructure for years now and national initiatives such as UAE’s AI Strategy 2031 and Saudi Vision 2030 which have clearly transformed these Oil economies to evolve into knowledge-based economies. This strategy has given the region a real head start.
The Middle East digital transformation market is projected to grow at over 23 per cent annually through 2031, and that is not a number that surprises anyone on the ground here.
For ASUS, this region is one of our most important growth markets, and Computex is where we showed how our roadmap lines up with that ambition. We had some of our premier end customers organisations from the region visiting Computex this year.
We also arranged a tour for these key sovereign end users to our state-of-art ASUS AI Lab to give them view of ASUS developed AI Infrastructure Solutions offerings.
When building AI ecosystems, there is a temptation for organisations to focus immediately on available AI software applications. However, infrastructure must be the absolute first priority. One simply cannot run advanced, agentic AI on legacy systems. Because without the right foundation you cannot do much else. You need systems that can actually handle AI workloads today and scale as your needs grow.
At ASUS, our enterprise AI platforms, including our AI POD systems, are built exactly for this ,giving businesses the compute capacity to support serious AI workloads, not just small pilots.
A lot of AI initiatives run out of steam when organisations realise that they were thinking about Infrastructure as an after thought. The next two priorities should be organising the vast amounts of Data being generated across the board, and lastly the workforce should be trained to adopt and use AI as an everyday tool for improving overall productivity for organisations.
Edge computing is very much real and happening now. A year or two ago, a lot of conversations were still theoretical. Today, businesses are asking how quickly they can get it deployed. That shift in the conversation tells you a lot about where adoption is. When you need a system to react in real time, or when you are dealing with sensitive data that cannot easily leave a facility, processing it locally at the edge makes much more sense. That logic applies across a wide range of industries.
For the region specifically, I believe oil and gas is definitely where we see major adoptions, Next would be in the renewable energy infrastructure where real time compute is critical to monitor these systems which are sometimes remotely located. And this would create latency for data processing to move between the critical problem area to the data center and back. Lastly and most importantly, in the defence of the country.
With the recent geopolitical situation we saw how advanced defence systems kept the general population safe and protected our way of life. This is all thanks to the visionary leadership of the region who adopted these advanced technologies in time.

Deploying sovereign AI applications on hyperscaler infrastructure is definitely not the ideal way to go for organisations. This is where ASUS, as a builder of robust systems like the ASUS AI POD incorporating advanced NVIDIA architectures, enables organisations to train massive foundational models entirely behind their own firewalls.

This ensures proprietary data never crosses national borders. AI POD deployments with huge compute power bring intense sustainability pressures in the Middle East’s demanding climate. You cannot build the AI infrastructure of the future using the cooling technologies of the past.

ASUS is pioneering “Sustainable AI” with advanced liquid-cooled data centre solutions that drastically reduce power consumption, enabling Gulf enterprises to achieve high-performance computing while responsibly advancing their national net zero goals. To deliver a complete, one-stop solution for Sovereign AI deployments, ASUS has united the best in the industry.

By pairing ASUS compute power with cooling infrastructure from Schneider and Vertiv, and high-performance storage from ecosystem partners like VAST, DDN, and WEKA, we provide end-customers with a fully integrated, turnkey architecture.

Trump says deal to end war will be signed on Sunday, Iran questions timing

Iranian Foreign Minister Abbas Araqchi said on Friday that while changes in the deal were still possible, the tentative agreement showed his country had emerged stronger from the conflict

Reuters
Reuters

13 June, 2026

Trump says deal to end war will be signed on Sunday, Iran questions timing

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US President Donald Trump and mediator Pakistan said on Saturday an initial deal to end the war in the Middle East would be signed on Sunday, although Iran denied the signing would take place so soon.

Pakistani Prime Minister Shehbaz Sharif said the two sides had agreed on a framework for a peace deal and that Islamabad was preparing for an electronic signing on Sunday, to be followed by technical-level talks next week.

Trump also said in a social media post that the deal with Iran was scheduled to be signed on Sunday and that the Strait of Hormuz, a vital artery for global oil supplies which Iran has blocked, would be immediately “open to all” after it was signed.

Earlier on Saturday, Iranian Foreign Ministry spokesperson Esmaeil Baghaei cautioned against commenting on the timing the signing.

“We will have to wait and see about the exact date of the signing of the memorandum of understanding, although it will not be tomorrow,” state media quoted Baghaei as saying.

“The possibility of this happening in the coming days cannot be ruled out. However, due to the hesitation of the other side, we must be cautious in making any comments about this process.”

A US official who spoke to reporters later declined to be drawn on the timing but said: “It’s a great deal and a very strong deal.”

It is not the first time the two sides have appeared close to an initial agreement on ending the war that began on February 28 with joint US-Israeli strikes on Iran, but Sharif said on X: “We are closer to a peace deal than ever before.”

The conflict has sent global energy prices sharply higher and killed thousands of people, mostly in Iran and Lebanon, where the war has revived a conflict between Israel and Iran-aligned Hezbollah militants.

What is in the deal?

Iranian Foreign Minister Abbas Araqchi said on Friday that while changes in the deal were still possible, the tentative agreement showed his country had emerged stronger from the conflict.

Hours after those remarks, US forces shot down multiple Iranian one-way attack drones heading toward the Strait of Hormuz, a source familiar with the matter told Reuters.

The source, who spoke on condition of anonymity, said the drones had posed a threat to commercial traffic. US Central Command later confirmed the action and said the strait, a major artery for global oil supplies, was open.

Iran has for months effectively blockaded the strait, and the US navy has blocked Iranian ports to reduce its oil exports.

The proposed memorandum of understanding calls for reopening the strait and lifting the US naval blockade, sources on all sides of the talks said. Negotiations over Iran’s nuclear program – Trump’s stated rationale for starting the war – would take place afterwards.

“Iran is going to open up the Strait of Hormuz, that’s a requirement. It could be open with no tolls. As they do that, we will lift our blockade,” said the US official who spoke on Saturday.

“It’s going to happen in conjunction, and part of the next step, the phase after that, is going to be the demining of the straits,” the official said, indicating countries in the Group of Seven major powers could have a role in this.

Frozen assets

Draft terms described to Reuters by multiple sources indicate the US would begin releasing billions of dollars in frozen Iranian assets and waive sanctions on its oil exports, in return for Iran opening the strait.

Iran’s Fars news agency quoted Baghaei as saying the release of Iran’s frozen assets was an integral part of the agreement and also that Iran would have to charge for services in the Strait of Hormuz.

Fars also quoted him as saying foreign military bases in the region must end without providing details.

Iran’s nuclear program would be addressed during a 60-day period of talks. A US official said the agreement would ultimately lead to the dismantling of Iran’s nuclear program, with its stockpile of highly enriched uranium to be destroyed and removed.

But Araqchi said that Iran, which sources said has not accepted the dismantling of its nuclear program, wanted to retain the uranium in diluted form.

The proposals also include discussion of possible war reparations for Tehran and dropping longstanding US demands for limits on Iran’s missile program, the sources said. The US official disputed that account.

Israel not party to memorandum

Israeli Prime Minister Benjamin Netanyahu said his country would not be party to the agreement. He has clashed with Trump over US demands that Israel curb military action in Lebanon to allow Washington to reach a deal with Tehran.

Araqchi said the agreement would end the war in Lebanon, implying an Israeli withdrawal from occupied areas.

Israel’s defence minister said it would not withdraw. A senior Israeli official said Israel expects to retain its freedom to act against threats.

Iran’s supreme leader, Ayatollah Ali Khamenei, was killed in an airstrike on the first day of the war and later replaced in the role by his son Mojtaba. Khamenei’s funeral will begin in Tehran on July 4 and conclude with his burial in his hometown, the northeastern holy city of Mashhad, on July 9, Iranian state media reported on Saturday.

Grey websites: The hidden threat stealing your money and data

New research from Kaspersky reveals that these fraudulent platforms are driving substantial financial losses and large-scale data harvesting across all global regions

Neesha Salian
Neesha Salian

13 June, 2026

Grey websites: The hidden threat stealing your money and data
Image: Getty images/ For illustrative purposes

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A new threat is quietly targeting internet users worldwide, and it’s nothing like traditional phishing attacks. Grey websites are deceptive online platforms designed to manipulate users into voluntarily handing over money and personal information. Unlike classic phishing that directly steals login credentials, grey websites use persuasion, fake legitimacy, and hidden terms to exploit trust.

Recent research from Kaspersky reveals that these fraudulent platforms are driving substantial financial losses and large-scale data harvesting across all global regions.

“Suspicious websites don’t look harmful at first glance,” explains Anna Larkina, web content and privacy analysis expert at Kaspersky. “They exploit trust, urgency, and familiarity, and a single click could be all it takes to lose money or expose sensitive data.”

How grey websites work

Gray websites succeed by impersonating legitimate services. They often pose as:

  • E-commerce platforms selling counterfeit or non-existent goods
  • Financial tools including fake crypto exchanges and trading platforms
  • AI services and image-processing tools targeting tech-savvy users
  • Subscription services offering cheap trials that hide costly recurring charges
  • Security solutions such as browser extensions that actually harvest your data

The sophistication lies in their presentation. These sites use polished interfaces, fabricated licences, and professional branding to appear trustworthy, making them significantly harder to detect than traditional phishing attempts.

What these websites can do

Grey websites drain your bank account through fraudulent transactions, hidden subscriptions, and fake investment schemes promising unrealistic returns. Users often discover they’ve lost money only when attempting to withdraw funds or cancel services.

Browser extensions disguised as privacy tools actually track your every move. Fake financial platforms capture sensitive personal and financial information. Intermediary service scams (legal, real estate) collect data under false pretenses.

The personal data harvested by gray websites becomes currency for further exploitation, leading to identity theft, targeted phishing, and unauthorised account access.

Malicious browser extensions inject advertisements, intercept traffic, steal cookies, and monitor browsing behavior, compromising your entire online security.

Grey websites by region

Europe: Threat actors heavily exploit privacy concerns with fake security tools and browser extensions disguised as solutions.

Africa: Financial scams dominate, with fraudulent trading platforms and fake brokers preventing withdrawals while charging fake fees.

Middle East and North Africa: Scammers mimic communication tools, betting services, and financial platforms, combining financial fraud with technical data theft.

How to protect yourself

  1. Check domain age – Newly registered domains are a major red flag
  2. Verify legitimacy – Look for active social presence, consistent branding, and verifiable contact details
  3. Scrutinise offers – Deals that seem too good to be true usually are
  4. Avoid browser extensions – Only install from official sources; unknown extensions are common delivery mechanisms
  5. Use secure payment methods – Choose options with buyer protection; avoid crypto or wire transfers for unfamiliar services
  6. Read the fine print – Subscription terms often hide automatic charges
  7. Use security software – Reliable solutions can detect grey website scams across Windows, Linux, Android, and iOS

Grey websites represent a growing threat that exploits human psychology as much as technology. Their convincing appearance and behavioral manipulation tactics make them dangerous for everyone, from casual browsers to experienced internet users.

By staying vigilant and implementing protective measures, you can significantly reduce your risk of falling victim to these sophisticated scams.

Read: Beyond compliance: Why cybersecurity transparency has become a boardroom priority

DXC and Anthropic partner to put AI inside mission critical systems

At the centre of the partnership is the deployment of Anthropic’s Claude models within DXC OASIS, DXC’s AI-native orchestration platform for managed services

Neesha Salian
Neesha Salian

13 June, 2026

DXC and Anthropic partner to put AI inside mission critical systems

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DXC Technology said on Thursday it has formed a multi-year global alliance with Anthropic to embed artificial intelligence into mission-critical enterprise systems used by banks, airlines, insurers, manufacturers and government agencies.

Under the agreement, DXC becomes a Global Premier partner in Anthropic’s Claude Partner Network and will build new AI offerings tailored to specific industries, the companies said.

At the centre of the partnership is the deployment of Anthropic’s Claude models within DXC OASIS, DXC’s AI-native orchestration platform for managed services. DXC said OASIS is already live with more than 50 customers and has used Claude to accelerate software delivery significantly, with the AI generating the majority of code prior to human review.

DXC said the collaboration will also establish a workforce of forward-deployed engineers and builders certified in Claude, embedded directly within customer environments to support deployment of agentic AI systems.

The engineers will be trained through Anthropic’s partner programmes and DXC’s own certification track, the companies said.

DXC chief executive Raul Fernandez said the partnership marks a turning point for the company as it scales AI capabilities into core enterprise systems. Anthropic chief commercial officer Paul Smith said the collaboration builds on DXC’s internal use of Claude under production-grade security conditions before extending it to customers.

The companies said DXC had already used Claude internally to build and operate OASIS, its orchestration platform, which now serves as the foundation for agentic workflows across its managed services business.

The alliance is structured around DXC’s AI strategy, which the company describes as connecting technology, people and processes for enterprise transformation.

Initial focus areas include insurance, cybersecurity, application modernisation and application services. In insurance, DXC plans to use Claude to deploy agentic systems aligned with client operating models. In cybersecurity, the companies said AI-driven tools will be embedded in security operations centres to strengthen threat detection and response. In modernisation, Claude will be used to analyse and refactor legacy codebases at scale.

DXC said the partnership reflects its “customer zero” approach, where technologies are tested internally before being deployed to clients.

DXC did not disclose financial terms of the agreement.

Read: Anthropic launches Opus 4.8 alongside $65bn funding haul

UAE rejects reports alleging transfer of $3bn to Iran

The Ministry of Foreign Affairs says claims that the UAE facilitated the transfer of frozen Iranian funds, including allegations involving $3bn, are “entirely false and unfounded”

Gareth van Zyl
Gareth van Zyl

13 June, 2026

UAE rejects reports alleging transfer of $3bn to Iran

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The UAE has categorically denied media reports alleging that funds were transferred from the country to Iran, including claims involving as much as $3bn.

In a statement issued on Friday, the Ministry of Foreign Affairs (MoFA) said reports published by certain international media outlets alleging the transfer of funds from the UAE to the Islamic Republic of Iran were “entirely false and unfounded”.

The ministry specifically rejected allegations concerning the release or movement of frozen Iranian assets through the UAE.

“The allegations are entirely false and unfounded,” the ministry said, stressing that no frozen Iranian funds have been released, transferred or facilitated through the UAE.

“The Ministry also called on media outlets to exercise accuracy, rely on official sources, and refrain from publishing or circulating unverified information and unfounded allegations,” the statement added.

The UAE has maintained that its financial system operates in line with international regulations and compliance standards, while continuing to support regional stability and diplomatic efforts aimed at reducing tensions across the Middle East.

Musk becomes world’s first trillionaire as SpaceX surges past $2tn on Nasdaq debut

SpaceX surged 19 per cent in its first day of trading on Nasdaq, pushing its valuation beyond $2tn and propelling Elon Musk’s net worth past the $1tn mark, as investors piled into the largest IPO in history

Reuters
Reuters

13 June, 2026

Musk becomes world’s first trillionaire as SpaceX surges past $2tn on Nasdaq debut
Elon Musk, founder and CEO of SpaceX, speaks via video before the ringing of opening bell at the Nasdaq Marketsite at the launch of the company's initial public offering (IPO) on June 12, 2026 in New York City. (Getty Images)

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SpaceX shares jumped 19 per cent in their Nasdaq debut on Friday, sending the company’s value past $2tn to make it the sixth-biggest US company by value and turning Elon Musk into the world’s first trillionaire.

Investors jumped at the chance to get a piece of Musk’s sprawling empire spanning rockets, satellites and AI after the record-setting $75bn IPO. More than 510 million shares worth about $84bn changed hands, even though SpaceX is currently unprofitable and generated only a fraction of the revenue brought in by similarly valued tech giants.

The launch was smoother than many observers expected, with trading kicking off late on Friday morning without the hiccups that had marred Facebook’s debut in 2012. SpaceX shares ended the day at $160.95 a share to bring its value to $2.1 trillion. The gain pushed SpaceX‘s market value past Broadcom, with Amazon next in line at $2.6tn.

The trade capped off a lead-up fraught with anxiety over the Nasdaq exchange’s ability to handle the launch, particularly after a recent swoon in technology shares raised concerns about stratospheric gains in AI-linked names. Mega-listings from AI heavyweights Anthropic and OpenAI are waiting in the wings.

Investors across the spectrum, from large institutions to retail fans of Musk, ended the day euphoric.

“For many investors, SpaceX is the closest thing to investing in the railroads during the Industrial Revolution and they are willing to pay the Elon Musk premium for that opportunity,” said Seth Hickle, chief investment officer at Mindset Wealth Management in Indianapolis.

Analysts and portfolio managers said investors should brace for volatility, particularly early in SpaceX‘s life as a public company, due to its small relative float and high valuation. SpaceX‘s $18.7bn in revenue gives the company a price-to-revenue ratio of roughly 112, far above other megacap stocks.

“The question remains is, what happens in a couple of weeks from now. Right now, people want to bid the stock higher because it’s a winner at this point. Whether it stays that way, that remains to be seen,” said Todd Schoenberger, chief investment officer at Crosscheck Management in Washington, D.C.

Retail investors received about 20 per cent of the allocation, far more than the typical IPO, with some even celebrating an allocation of one share.

SpaceX executives, including President Gwynne Shotwell and Chief Financial Officer Bret Johnsen, celebrated at the Nasdaq market site in New York’s Times Square after ringing the opening bell on Friday. Musk held a separate event for employees in Texas.

‘Almost surreal’

The IPO is a culmination of Musk’s long-held ambitions in space and technology, and has stood out for rewriting Wall Street’s IPO playbook and drawing legions of retail investors into the market.

“Elon deserves an extreme premium because of his track record and his vision for calling technology trends early,” said Shaun Maguire, a Sequoia Capital partner who has led the firm’s $2bn investment in SpaceX. Sequoia Capital’s investment is worth over $20bn at the IPO price, a person familiar with the matter told Reuters.

At $75bn, the IPO’s proceeds were more than double those of Saudi Aramco’s record-setting 2019 IPO.

SpaceX‘s valuation could rise further should underwriters exercise their right to sell additional shares, a decision typically made within 30 days after the offering.

“Seeing the company that I joined when it was just some sketches on paper become this valuable is almost surreal,” said Tom Mueller, a founding SpaceX employee who spent 18 years at the company and a shareholder, who is now CEO of Impulse Space, a spacecraft startup.

An estimated 4,000 current or former SpaceX employees will become millionaires based on the value of their SpaceX shares, according to Hill.com.

Although SpaceX‘s lack of profitability makes it ineligible to join the S&P 500, its expected fast-track inclusion in the Nasdaq 100 will soon make it a major holding for passive funds and ETFs that track the index, creating a fresh source of demand for its shares.

It will take about a month before SpaceX gets added to that index under Nasdaq’s new fast-entry rules, as opposed to a typical wait of as much as a year.

Some analysts expect SpaceX‘s debut to trigger a reshuffling of investor portfolios, creating selling pressure on other technology heavyweights as funds rotate into the stock. On Friday, shares of other space firms and satellite companies declined sharply, with Planet Labs down 9 per cent and EchoStar SATS.O down 11 per cent.

SpaceX said its market opportunity spans $28.5tn, a figure it called the largest in human history. With its leading position in space – the firm says its operation is responsible for more than four-fifths of the mass launched into orbit over the past three years – and revenues from Starlink, some investors said it has a strong foundation upon which to build.

Some analysts have already issued positive ratings on the company, but Morningstar analysts this month said it is more fairly valued at around $780 billion, and CFRA on Friday started coverage with a sell rating.

“This is not a name you’re buying based on fundamentals. For me, the analogy is Amazon. This was a company that changed the way we live,” said Nancy Tengler, CEO and CIO of Laffer Tengler Investments.

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