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Invest in Sharjah CEO Mohamed Juma Al Musharrkh on FDI, AI and diversification

Ahead of the Sharjah Investment Forum in October, the IIS CEO talks about diversification, AI and building an economy that adapts

Neesha Salian
Neesha Salian

25 September, 2026

Invest in Sharjah CEO Mohamed Juma Al Musharrkh on FDI, AI and diversification
Images: Supplied

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When Mohamed Juma Al Musharrkh describes where investment is flowing into Sharjah, the striking thing is how little of it rests on any single bet. Food and beverages made up 28 per cent of the emirate’s foreign direct investment (FDI) projects in 2025, and consumer products a further 20 per cent, but the money also spread across industrial equipment, logistics, technology and manufacturing. That breadth is deliberate. “We do not want investment growth to depend on one or two sectors,” says the CEO of Invest in Sharjah (IIS).

It is a proposition built on an industrial base that already exists at scale. Sharjah accounts for around 40 per cent of the UAE’s industrial establishments and roughly a third of the country’s manufacturing output, with more than 2,800 factories across 21 industrial zones and locally made products reaching over 120 countries.

Investors from 113 nationalities are now active in the emirate, up from 97 a year earlier, drawn from markets as varied as India, Italy, the UK, the US and, increasingly, China.

Ahead of this year’s Sharjah Investment Forum, themed “Building Adaptive Economies”, Al Musharrkh spoke to Gulf Business about where the strongest investor interest is emerging, why the emirate is positioning itself as a place to commercialise technology rather than simply develop it, and what it takes to turn foreign investment into the kind of long-term reinvestment that signals an economy is working.

As global capital flows shift amid geopolitical and economic uncertainty, where is Sharjah seeing the strongest investor interest, and which sectors and source markets are driving new FDI?

The picture is quite broad, which is important because we do not want investment growth to depend on one or two sectors. In 2025, food and beverages accounted for 28 per cent of FDI projects, followed by consumer products at 20 per cent, with investment also extending across industrial equipment, logistics, technology and manufacturing.

Looking ahead, we see particularly strong potential in sectors that combine Sharjah’s established strengths with areas where global investment is moving. Advanced manufacturing is central to this. Sharjah accounts for around 40 per cent of the UAE’s industrial establishments and around one-third of the country’s manufacturing output, so investors are entering an industrial economy that already exists at scale. There are also opportunities across mobility and logistics, greentech, healthcare, agri-food technology and other innovation-led sectors.

Geographically, India, Italy, the UK and the US were among the key markets contributing to Sharjah’s FDI in 2025. China is also an important priority market, particularly across advanced manufacturing, mobility and logistics and green technology. Our focus is ultimately on matching investors with sectors where Sharjah offers a genuine long-term proposition.

AI and advanced technologies are becoming central to investment strategies across the Gulf. Where does Sharjah have a genuine competitive advantage in attracting AI, digital and technology-led investment?

Sharjah’s competitive advantage lies in its ability to connect technology with an established economic and industrial base. AI companies are not entering an isolated technology ecosystem; they can develop practical applications across manufacturing, logistics, healthcare, sustainability and new-product development. This gives companies opportunities to move from developing ideas to testing, commercialising and applying them in real operating environments.

We are already seeing this ecosystem take shape. More than 1,000 AI-related companies operate from Sharjah Publishing City Free Zone, including 691 working in AI research, innovation and consultancy, 125 in AI model training, 110 developing AI-powered solutions and 26 focused on intelligent systems and robotics.

These companies are supported by an increasingly connected ecosystem. Sharjah Research Technology and Innovation Park provide a platform linking research, technology development and industry across advanced manufacturing, healthcare, sustainability, environmental technology, and the digitalisation of mobility and logistics. Sharjah’s universities further strengthen this ecosystem by contributing research capabilities and specialised talent.

Together, these elements give companies access to talent, research capabilities and industries in which their technologies can be tested and applied. As AI adoption expands across the economy, Sharjah offers a particularly relevant proposition for companies seeking to move beyond technology development and create commercially viable solutions with real-world applications.

Industrial development is a major pillar of the UAE’s economic diversification. Which manufacturing and advanced industry segments offer the biggest investment opportunities in Sharjah over the next three to five years?

Over the next three to five years, I see some of the strongest opportunities in industrial automation and precision manufacturing, medical technologies, clean-energy and environmental technologies, and advanced agri-food production. These are areas where Sharjah can combine its established manufacturing base with technology, specialised production and access to regional and international markets.

The next stage is not simply about producing more, but about increasing the technology, specialisation and value embedded in what is produced. Robotics, AI and 3D printing are already part of Sharjah’s advanced manufacturing proposition, while Sharjah Research, Technology and Innovation Park connects research and technology development with industrial applications.

Sharjah has the scale and infrastructure to support this transition, with more than 2,800 factories across 21 industrial zones and locally manufactured products exported to more than 120 countries. The expansion of Khorfakkan Port towards a capacity of 10 million TEUs, together with the Al Dhaid Logistics Complex connecting Sharjah and Oman, will provide manufacturers with more efficient routes to market and greater supply-chain flexibility.

Our priority is therefore not simply to attract more manufacturers, but to bring greater technology, specialisation and long-term value into Sharjah’s industrial ecosystem.

Public-private partnerships are increasingly being used to fund infrastructure and economic development. Where do you see the greatest scope for PPPs in Sharjah, and what opportunities are currently emerging for private investors?

I see the greatest scope in areas where Sharjah’s continued growth requires both long-term infrastructure and specialist private-sector capabilities. Logistics and industrial infrastructure are obvious areas, particularly as trade and supply chains become more complex. Clean technology and sustainability represent another important area, with considerable scope for research, commercialisation and public-private collaboration.

We are also seeing new models of collaboration emerge beyond traditional infrastructure projects. Sharjah AcquireHub is the product of a public-private partnership between Invest in Sharjah and Transworld GCC and was launched as the region’s first government-led digital platform for acquisitions and strategic investment opportunities. It gives investors a more direct route to identify opportunities and participate in Sharjah’s economy.

While specific project announcements sit with the relevant authorities, the broader direction is clear. The private sector can contribute much more than capital. Investors bring technology, operational expertise and experience in developing and managing projects over the long term.

The public sector, in turn, provides the long-term direction, regulatory environment and infrastructure that allow those investments to succeed. As Sharjah continues to grow and diversify, I believe there will be increasing room for partnerships that bring these strengths together and create commercially viable opportunities.

Competition for foreign investment across the GCC is intensifying. What differentiates Sharjah from other regional investment hubs, and what more needs to be done to attract companies that will establish long-term operations and reinvest in the emirate?

Competition is healthy because it encourages every investment destination to understand what it genuinely offers. Sharjah’s proposition combines an established industrial base, access to ports on both the Arabian Gulf and the Gulf of Oman, an international airport and extensive free-zone capacity, alongside competitive operating costs, a strong SME ecosystem and access to the wider UAE and GCC markets.

We also offer something less easily replicated, but equally important for long-term investment: the ability to attract and retain people. Sharjah has 135 private schools, 161 nurseries, 22 higher education institutions in University City and 25 research centres.

Combined with its cultural institutions and family-oriented environment, this gives executives, entrepreneurs, researchers and skilled professionals the foundations to live, work and build long-term careers in the emirate.

The growing international diversity of Sharjah’s investor base reflects this appeal. Investors from 113 nationalities are now active in the emirate, compared with 97 in 2025.

The next stage is to make these advantages increasingly accessible to investors. That means continuing to simplify the business environment, strengthening connections between industry, research and talent, and providing the aftercare that encourages companies to expand and reinvest over time. Attracting FDI is important, but sustained reinvestment is one of the clearest signs that an investment environment is delivering long-term value.

This year’s Sharjah Investment Forum is themed “Building Adaptive Economies”. What does an adaptive economy mean in practical terms for Sharjah, particularly when it comes to talent, entrepreneurship and building resilience against future economic or geopolitical shocks?

An adaptive economy can respond to change while maintaining its long-term direction. We cannot predict every geopolitical event, technological breakthrough or disruption to global trade, but we can build an economy with enough diversity, talent and infrastructure to respond when they occur.

Diversification is fundamental to that. For Sharjah, it means developing manufacturing alongside technology, logistics, healthcare, greentech, creative industries and other sectors so that economic growth does not depend on one source.

It also means investing continuously in people. Technology will change the skills businesses require, so universities, employers and the government need to remain closely connected. Talent development cannot sit separately from investment because companies increasingly make location decisions based on whether the skills they need will be available as their businesses evolve.

Entrepreneurs are another important part of that resilience. Smaller, younger companies are often among the quickest to spot new needs and respond to changing conditions.

At the Sharjah Entrepreneurship Festival 2026, Sheraa vice chairperson Najla Al Midfa noted that more than 70,000 SMEs operate in Sharjah, supported by incubators, accelerators and research facilities. UAE media reported the same figure in her SEF remarks.

For me, that is what the SIF theme comes down to in practical terms. Resilience is not about assuming disruption can be avoided. It is about giving businesses and people enough capacity to adapt when conditions change and continue investing, producing and creating value.

Note: The 9th Sharjah Investment Forum will take place on October 14 -15 at Al Jawaher Reception and Convention Centre. More than 140 activities are planned across the two-day programme.

UAE suspends flights by Iranian airlines until further notice

The GCAA said the decision was taken in light of a US ban imposed on Iranian airlines from using airports in various countries around the world

Rajiv Pillai
Rajiv Pillai

24 September, 2026

UAE suspends flights by Iranian airlines until further notice
Image: Getty Images/Image for illustrative purpose

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The UAE has suspended flights operated by Iranian airlines to and from the country with immediate effect, the General Civil Aviation Authority (GCAA) announced on Thursday, September 24.

The suspension will remain in place until further notice, according to the aviation regulator.

The GCAA said the decision was taken in light of a US ban imposed on Iranian airlines from using airports in various countries around the world, WAM reported.

The move affects flights operated by Iranian carriers between Iran and the UAE. The authority did not provide further details on individual airlines or routes affected by the suspension.

The GCAA said it would continue to update relevant authorities and the public on any developments as they arise, pending the resumption of normal air traffic between the UAE and Iran.

The authority also urged passengers and members of the public to rely exclusively on official and authorised sources for information regarding the suspension and any subsequent changes to flight operations.

EFG Hermes takes top spot in Extel corporate access ranking for second year

Its research team also recorded multiple sector rankings, highlighting the breadth of its coverage of Middle East and North Africa markets

Nida Sohail
Nida Sohail

24 September, 2026

EFG Hermes takes top spot in Extel corporate access ranking for second year

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EFG Hermes has retained the No. 1 position in the Corporate Access Conference category of the 2026 Extel Emerging EMEA Research Survey, while several of its analysts secured top-three rankings across sectors including utilities, healthcare, transportation and real estate.

The investment banking business of EFG Holding has held the top position in the corporate access category for a second consecutive year, according to the survey results. Its research team also recorded multiple sector rankings, highlighting the breadth of its coverage of Middle East and North Africa markets.

Corporate access ranking

The corporate access result follows the latest edition of EFG Hermes’ One-on-One Conference, which brought together 220 companies from 12 countries and 675 institutional investors and fund managers representing 252 global institutions.

The conference is one of the firm’s main platforms for connecting investors with companies and other market participants in the region. Alongside its London MENA Conference, it has become a recurring event on the regional investment calendar.

Mohmed Ebeid, co-CEO of EFG Hermes, said the second consecutive No. 1 ranking reflected the scale and execution of the firm’s corporate access activities.

“Being ranked No. 1 in Corporate Access Conferences for the second consecutive year is a clear vote of confidence from our clients,” Ebeid said.

He added that access to management teams, policymakers and sector leaders had become increasingly important as MENA attracts greater attention from emerging-market investors.

“Our focus is to deliver that access with substance, consistency, and depth, enabling investors to make better-informed allocation decisions across MENA,” Ebeid said.

Research team posts multiple sector rankings

EFG Hermes’ research division also recorded several top positions in the 2026 survey.

Ahmed Hazem Maher, MD and head of Energy, Transport & Industrials, ranked first in Utilities, second in Transportation and as runner-up in Oil & Gas.

Ahmed Moataz, director and head of Healthcare and Insurance, ranked first in Healthcare & Pharmaceuticals.

Mai Attia, MD and head of Real Estate & Construction, ranked third in Construction & Real Estate.

Hatem Alaa, MD, deputy head of Research and head of the Consumer sector, ranked third in Transportation and as runner-up in the Consumer sector.

The results come as investment banks and research firms compete for recognition among institutional investors tracking emerging markets. Sector rankings are based on the Extel survey, which gathers views from investment professionals.

Research leadership

Ahmed Shams, MD and global head of Research at EFG Hermes, said the rankings reflected the research team’s sector coverage and analytical work.

“We are especially pleased to see our analysts recognized across a broad range of sectors, including multiple top rankings,” Shams said.

He said the results also reflected investor confidence in the firm’s research platform and the team’s focus on serving clients.

The awards were presented at the Extel Europe & Emerging EMEA Equities Awards Dinner & Ceremony in London on Sept. 17.

For EFG Hermes, the results combine recognition for its investor-access activities with several individual research rankings, giving the firm a broad showing across the 2026 Emerging EMEA survey.

EFG Hermes London conference connects MENA leaders with global capital

The flagship conference brought together some of MENA’s most prominent listed companies, leading global and regional institutional investors, and fund managers for four days of direct engagement, insight-driven dialogue, and investment discovery

Gulf Business
Gulf Business

24 September, 2026

EFG Hermes London conference connects MENA leaders with global capital
Image: Supplied

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EFG Hermes, an EFG Holding company and the leading investment bank in the Middle East and North Africa (MENA), held its 12th Annual London Investor Conference at the iconic Emirates Stadium in London, from September 21–24, 2026, under the title At the Home of Champions: MENA’s Market Leaders Meet Global Capital.

Now in its 12th edition, the flagship conference brought together some of MENA’s most prominent listed companies, leading global and regional institutional investors, and fund managers for four days of direct engagement, insight-driven dialogue, and investment discovery.

This year’s edition featured 125 presenting listed companies from seven countries across MENA and welcomed more than 830 guests from around the world, including over 420 investors representing 181 leading investment institutions.

The conference convened at a pivotal moment for global markets, as investors navigate geopolitical uncertainty, shifting rate expectations, evolving capital flows, and a renewed focus on market quality and earnings resilience.

Against this backdrop, MENA continues to attract growing attention from international investors, supported by ongoing structural reforms, deeper capital markets, strong demographic fundamentals, and a pipeline of listed companies increasingly relevant to global portfolios.

Through a highly curated programme of one-on-one and group meetings, alongside focused thought-leadership sessions, the conference provided investors with direct access to the companies, sectors, and policy perspectives shaping the region’s investment outlook.

Discussions spanned high-growth sectors, liquidity and capital allocation, regulatory developments, ESG-driven value creation, macroeconomic resilience, and the impact of geopolitical developments on regional markets.

Karim Awad, group CEO of EFG Holding, said: “MENA is no longer a market that investors look at only through the lens of cyclical opportunity; it is increasingly a structural allocation story. Across the region, reform agendas, market liberalisation, private-sector growth, and stronger corporate fundamentals are creating a deeper, more investable story for global capital. At a time when investors are reassessing risk and searching for durable growth, the region’s leading listed companies are demonstrating the scale, resilience, and ambition required to command greater international attention.”

Mohamed Ebeid, co-CEO of EFG Hermes, an EFG Holding company, said: “EFG Hermes conferences have become a benchmark for corporate access because their value is consistently validated by the clients they are built for. Year after year, our conferences are voted by investors among the industry’s best, with EFG Hermes topping global and regional rankings, a reflection of the quality, seniority, and relevance of the access we deliver.”

Ebeid added: “This recognition is driven by our ability to curate high-impact engagement at scale, connecting investors with the decision-makers behind MENA’s leading listed companies. For global capital seeking informed conviction in the region, our conferences remain one of the most effective gateways into MENA equities.”

UAE ranks highest in GCC for EV readiness: ADL

Electric vehicles accounted for around 9 per cent of new vehicle sales in the UAE in 2025, according to the study

Rajiv Pillai
Rajiv Pillai

24 September, 2026

UAE ranks highest in GCC for EV readiness: ADL

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The UAE has emerged as the highest-ranked GCC market for electric vehicle (EV) readiness, placing 22nd globally in Arthur D. Little’s 2026 Global Electric Mobility Readiness Index (GEMRIX).

The UAE recorded a score of 53, as the consultancy’s latest research found that the development of the wider EV ecosystem — rather than vehicle technology alone — is increasingly determining the pace of electric mobility adoption across markets.

The third edition of GEMRIX assesses 31 markets across five areas: macro factors, the EV market and competition, customer readiness, public charging infrastructure, total cost of ownership and regulation. A score of 100 indicates broad market-readiness parity between EVs and internal combustion engine (ICE) vehicles.

China topped the index with a score of 106, followed by Norway at 103, making them the only two markets to exceed the 100-point threshold. Singapore scored 96 and the Netherlands 90.

EVs reach 9 per cent of UAE new vehicle sales

Electric vehicles accounted for around 9 per cent of new vehicle sales in the UAE in 2025, according to the study.

Battery electric vehicles (BEVs) represented around 6-8 per cent of sales, while plug-in hybrid electric vehicles (PHEVs) accounted for approximately 2.5 per cent.

The UAE’s charging infrastructure has expanded to approximately 2,800 charging points, including around 1,250 direct current (DC) points and 350 high-power charging units.

The country is targeting electric and hybrid vehicles to account for 50 per cent of vehicles on its roads by 2050, while Dubai aims for EVs to represent more than 15 per cent of its vehicle fleet by 2030.

Joseph Salem, Partner and Middle East lead for the Travel, Transportation, and Hospitality practice at Arthur D. Little, said: “The UAE’s position in GEMRIX 2026 reflects an EV market with growing visibility and a clear ecosystem direction. EV adoption is gaining momentum alongside continued investment in charging infrastructure and strong long-term mobility ambitions. The opportunity now is to keep aligning infrastructure, vehicle availability and customer needs to translate this momentum into broader market scale.”

EV transition takes different paths

Globally, Arthur D. Little found that electric mobility is developing at different speeds, with factors including affordability, charging infrastructure, industrial policy and domestic manufacturers shaping adoption.

Markets including Türkiye, Thailand, Vietnam, Indonesia and Brazil are gaining momentum through different combinations of these factors, while plug-in hybrids and range-extended EVs continue to serve as a transition technology in some markets.

China was highlighted as the benchmark for combining vehicle technology and manufacturing scale with battery and component supply chains, software, charging infrastructure, energy economics and regulation.

Alexander Krug, Partner, Automotive & Manufacturing Goods Practice at Arthur D. Little, said: “The world will not become 100 per cent electric at one speed or through one pathway; winners will read each ecosystem and act before the market opportunity is obvious.”

The report concludes that the global EV race is increasingly shifting beyond the vehicle itself, with the strength of the surrounding ecosystem becoming a key factor in determining how quickly individual markets can scale adoption.

The entire report can be downloaded here.

Ajman simplifies financial services under zero bureaucracy drive

The initiative forms part of efforts to make government services more flexible and efficient

Rajiv Pillai
Rajiv Pillai

24 September, 2026

Ajman simplifies financial services under zero bureaucracy drive
Image: Getty Images

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The Ajman Department of Finance has introduced enhancements to two key services as part of efforts to simplify government procedures and support Ajman’s zero bureaucracy drive.

The changes cover the Financial Enquiries and Consultations service and User Access Permissions for Systems and Applications, both of which support government entities in accessing financial and digital services.

The department said the enhancements focus on simplifying procedures, streamlining requirements and reducing the number of steps needed to complete transactions.

The changes were presented during a Customer Gathering, where the department demonstrated the service journeys before and after the enhancements and outlined their impact on procedural efficiency and customer experience.

Customer feedback to shape further changes

The gathering also provided customers with an opportunity to highlight challenges, identify their requirements and suggest further improvements to the two services.

The department said it will assess the feedback and proposals based on their feasibility and expected impact, with priority ideas feeding into future service improvement plans.

The initiative forms part of efforts to make government services more flexible and efficient while reducing unnecessary procedures and accelerating transaction completion.

Marwan Ahmed Al Ali, Director-General of the Ajman Department of Finance, said: “We believe that the most effective government services are built around the customer experience. Guided by this approach, we continuously review and simplify our services and procedures while drawing on customer feedback to identify opportunities for improvement, enhance access to financial and digital services, and elevate the overall experience.”

He added: “The Customer Gathering provides an important platform for direct engagement with customers and a deeper understanding of their needs and aspirations. Their insights support our efforts to advance the principles of zero bureaucracy in government work and deliver more efficient, seamless, and responsive services that meet evolving expectations.”

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Invest in Sharjah CEO Mohamed Juma Al Musharrkh on FDI, AI and diversification