Wio launches complimentary ENTERTAINER membership for customers
The new feature is integrated directly into the Wio app, giving customers access to 600 Buy One Get One Free offers
16 July, 2026
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Wio Bank has partnered with lifestyle savings platform ENTERTAINER to provide eligible Wio Personal customers with complimentary access to a curated selection of Buy One Get One Free offers, expanding the digital bank’s customer rewards ecosystem beyond traditional banking benefits.
Available from 13 July, the new feature is integrated directly into the Wio app, giving customers access to 600 Buy One Get One Free offers across 200 merchants spanning dining, entertainment, wellness and family attractions throughout the UAE.
The partnership reflects a growing trend among digital banks to differentiate their offerings through lifestyle benefits alongside financial products, as competition intensifies in the UAE’s digital banking sector.
The curated collection includes offers at restaurants, attractions and wellness destinations such as Signor Sassi, Maison Mathis, Carnival by Tresind, Emirates Park Zoo, Sofitel Spa and Café Bateel.
“The best banking benefits are the ones customers actually use. Whether that’s earning 2 per cent cash back on everyday spending, growing their savings with some of the most competitive rates in the UAE, or now saving at their favourite restaurant or spa through the ENTERTAINER. Every benefit we offer is designed to give Wio Personal customers genuine, repeated value. This is a bank built around your life, not just your balance,” said Prateek Vahie, Chief Commercial Officer at Wio Bank PJSC.
Donna Benton, founder and CEO of ENTERTAINER, added: “At the ENTERTAINER, we’re passionate about helping people enjoy more experiences while making their money go further. Through our partnership with Wio, we’re excited to extend that value to Wio customers across the UAE, giving them easy access to savings on dining, attractions and wellness experiences they can enjoy every day.”
The complimentary membership covers premium and casual dining, brunches, attractions, spas, salons and fitness experiences across Dubai, Abu Dhabi, Al Ain and the Northern Emirates.
Wio said customers using its Wio Family offering will receive enhanced benefits, with access to up to 1,200 offers.
The ENTERTAINER partnership complements Wio Personal’s existing proposition, which includes competitive savings rates, 2 per cent cashback on eligible spending and access to investment products through Wio Invest.
By embedding lifestyle rewards directly within its banking platform, Wio is seeking to strengthen customer engagement and position itself as a broader financial and lifestyle platform, rather than a traditional digital banking provider.





















