Tell us about QBurst and the work QBurst has done in the region.
QBurst is a design-led digital engineering company powered by High AI-Q, combining AI-enabled delivery with applied AI and data-driven approaches to help enterprises modernise, build, and scale.
The Middle East is central to our growth story. We recently appointed Shivkumar Subramaniam as regional head, Middle East, based in Dubai, to anchor our presence and strengthen our ability to serve enterprises and governments across the region.
In the Middle East, QBurst is particularly active in the realty, retail, government, and industrial sectors:
- Real estate: We serve as a key tech partner for top-tier UAE developers, digitising property bookings and implementing AI-driven tenant management systems across the UAE, Qatar, and Jordan.
- Government: QBurst works closely with government agencies. We have developed a unified mobile payment application for a Middle Eastern nation’s Ministry of Finance, serving as the official electronic payment platform for tourists and residents.
- Retail and e-commerce: For one of Kuwait’s largest retail franchise groups, we re-engineered the digital commerce architecture for over 70 global brands, enabling high-speed, localised e-commerce experiences across the GCC and Türkiye.
- Industrial AI: We recently implemented Generative AI solutions for a major regional mining firm, allowing executives to retrieve complex operational KPIs via voice and text, reducing data retrieval time by over 50 per cent.
QBurst specialises in applied AI, cloud, product engineering, data engineering and analytics, QE, and a host of business platforms.
What are the tech trends QBurst is seeing in the region, especially given the current scenario?
Geopolitical developments are influencing how organisations prioritise and pace their investments, but momentum around AI, data, and digital transformation continues. AI is increasingly seen as a core driver of the enterprise.
We’re seeing a shift toward agentic AI, where systems move beyond prediction to action, understanding context, orchestrating workflows, and driving decisions with minimal human intervention. For this model to scale, a strong, unified data foundation is critical.
Across much of the region, data remains fragmented. Consolidating data platforms into governed environments is becoming a priority. Cloud adoption is also accelerating, with hyperscalers establishing local infrastructure, easing previous concerns around data sovereignty, particularly in government and financial services.
What kind of opportunities QBurst sees, and why is there a focus on government in adopting and adapting AI?
Governments in the Middle East are not just participants; they are the primary drivers of AI adoption, using it as a strategic lever for economic diversification, operational efficiency, and citizen experience. Enterprise adoption typically follows government vision, as seen previously with e-commerce and digital services.
For QBurst, this creates opportunities in data, cloud, and Agentic AI. Governments are investing in unified data platforms, sovereign cloud environments, and AI-led services. As a mid-sized partner, QBurst brings the three As, Access, Attention, and Agility, combining large-scale capability with nimble execution, helping clients move from AI ambition to scaled execution.
How does SDAIA’s AI governance model set a benchmark for the Middle East?
Saudi Arabia’s SDAIA model prioritises human-centric AI, emphasising privacy, security, and reliability. It includes fairness and ethical impact assessments, helping CEOs innovate faster with reduced risk.
Globally, AI governance models are evolving: the US is passing laws to override state-level restrictions, while the EU is delaying strict enforcement to enhance competitiveness. SDAIA’s framework stands out by providing a foundation that can evolve, including a national AI index to benchmark and guide sustainable AI maturity.
What lessons from SDAIA’s approach could apply to global enterprise AI strategies, and how is QBurst working with these authorities?
SDAIA’s ethical framework treats fairness as a design requirement, ensuring AI upholds human rights and cultural values.
Our work in insurance, healthcare, and recruitment demonstrates the need for such guidelines. Models can unintentionally discriminate, using proxies in insurance underwriting, introducing bias in healthcare diagnostics, or favouring certain demographics in recruitment. SDAIA’s framework shows that fairness can be built into AI design, balancing ethical responsibility with business performance.
What are your Middle East growth plans?
The GCC accounts for around 10 per cent of QBurst’s revenues and is a strategic priority. We are scaling our regional presence with Shivkumar Subramaniam in place as regional head, adding onsite and domain-specific talent, strengthening technology partnerships, and building GCC-tailored accelerators. Our industry focus spans retail, hospitality, manufacturing, realty, and high tech. We also plan to collaborate with clients, industry leaders, and partners to create roadmaps for high AI maturity and adoption.
How will agentic AI revolutionise the way people do business?
Chat and traditional AI interfaces delivered limited productivity gains. Agentic AI moves from Information to Action. McKinsey’s 2025 Global AI Survey shows 23 per cent of organisations are already scaling AI agents, with another 39 per cent moving beyond simple chat projects.
Human work often spans multiple systems and steps. Chatbots can provide information, but cannot act in the physical world. Agentic AI, however, can plan, react, and collaborate within strict guardrails, functioning as ‘digital workers.’ Interfaces are evolving too, with voice, gestures, and always-on agents. Enterprises that adopt agentic frameworks grounded in governance, human oversight, and domain understanding will lead the next decade.