UAE creators can now launch products on Amazon
Twenty UAE-based creators will receive funding, mentorship and Amazon support to build scalable e-commerce brands
26 August, 2026
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Creators HQ and Amazon Ads have opened applications for the Amazon Creators Foundry, a new programme designed to help UAE-based content creators launch and scale their own consumer brands through Amazon.ae.
First announced during the 1 Billion Followers Summit in January, the initiative is described as the first programme of its kind in the Middle East, combining e-commerce, digital entrepreneurship and creator economy development.
Applications are open from August 26 to September 9, with 20 creators set to be selected following an evaluation process. Participants will receive support to launch products on Amazon.ae, while also gaining access to Amazon’s international selling programme, enabling them to expand into markets across North America, Europe, the Middle East and North Africa, and Asia-Pacific.
The programme forms part of a strategic partnership between Creators HQ, part of Visioneers, and Amazon Ads, aimed at helping creators build sustainable businesses beyond content creation.
Selected creators will receive end-to-end support, including dedicated account management, customised storefronts, search-optimised product listings, Fulfilment by Amazon (FBA) onboarding, advertising support and mentorship from Amazon executives.
Participants will also have access to up to $100,000 in Amazon DSP advertising budget and a further $2,000 in Amazon Sponsored Ads incentives per creator, alongside workshops covering digital marketing, brand building and online retail strategies.
HE Alia Al Hammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, said the initiative aligns with the UAE’s ambition to transform the creator economy into a driver of long-term economic growth.
“The Amazon Creators Foundry represents an innovative initiative that establishes an important model for inspiring content creators to expand their businesses and actively contribute to driving digital economic growth,” she said.
Al Hammadi added that the programme supports Creators HQ’s broader vision of positioning the UAE as a global destination for creators by providing the tools, partnerships and investment needed to turn creative talent into scalable businesses.
Rayan Karaky, managing director of Amazon Ads for EMEA and Southeast Asia, said the initiative would help creators build sustainable businesses by leveraging Amazon’s retail ecosystem.
“Creators in the UAE are already shaping culture and driving commerce through their content. Amazon Creators Foundry gives them the infrastructure to turn that influence into lasting success,” he said.
Eligible applicants must be based in the UAE, have an existing retail presence, maintain a minimum audience of 100,000 followers and hold, or be willing to obtain, a Dubai e-commerce trade licence.
The initiative is the latest effort by Creators HQ to strengthen the UAE’s creator economy by encouraging digital entrepreneurs to diversify their income streams and build globally scalable brands.





















