Deals and discounts: GEMS Rewards app now open to all UAE residents
UAE residents can gain six months of free access by downloading the app and registering with the code GEMSUAE2026 before May 31
15 April, 2026
TT
16
GEMS Education has expanded its GEMS Rewards mobile app to all UAE residents, widening access to a platform that was previously limited to its student families and employees, as households continue to navigate shifting economic conditions and rising day-to-day costs.
The move marks a marked expansion of one of the private education-linked lifestyle ecosystem, which has grown steadily since its launch in 2017 into a network used by more than 100,000 GEMS families.
With the latest rollout, GEMS is positioning the platform as a broader community utility rather than a closed membership benefit, offering users access to more than 1,800 deals across 850 partner brands spanning dining, retail, travel, leisure and wellness.
Jay Varkey, deputy CEO at GEMS Education, said the decision reflects a wider community mandate.
“Our commitment to the community has always extended beyond the walls of our school,” he said. “Opening up the GEMS Rewards platform is a natural evolution of that commitment. In the current environment, this is a practical way for us to support families by helping them save on everyday essentials, while also strengthening the local businesses that are the backbone of our economy. It’s about ensuring the entire community feels supported”.
Loyalty integration and cross-platform savings
Beyond discounts, the platform integrates with several established loyalty programmes, allowing users to convert and exchange GEMS Points across partner ecosystems, including Smiles for telecom and grocery benefits, Air Miles for retail and food delivery platforms such as Talabat and Carrefour, Bounz for rewards at retailers like Choithrams and EROS, and Yes Rewards for fuel savings at ENOC.
The app also includes a hotel booking engine offering preferential rates.
Users can additionally opt into GEMS Rewards Plus, a premium membership tier that provides access to lifestyle facilities including hotel pools, beaches and fitness centres across the UAE.
The expansion reflects a broader trend in the UAE’s consumer market, where education providers, telecom operators and financial platforms are increasingly building integrated lifestyle ecosystems that combine loyalty, access and discounts in a single digital interface.
How to register
Access to the platform has been made straightforward for new users:
- Download the GEMS Rewards app from the App Store, Google Play, or Huawei App Gallery
- Select the “GEMS Community” registration option
- Enter the access code: GEMSUAE2026
- Complete registration before May 31 2026 to unlock six months of complimentary access
The initiative adds to a growing number of UAE-based loyalty and savings ecosystems competing for user engagement in an increasingly value-sensitive consumer environment, where digital platforms are playing a larger role in everyday spending decisions.
Read: GEMS signs biggest solar energy deal in UAE’s education sector






















