McDonald’s UAE CEO Walid Fakih on the brand’s growth and impact story
The CEO of McDonald’s UAE on a record 2025, the brand’s latest socio-economic report, and what comes next
03 June, 2026
TT
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McDonald’s UAE has operated in the country since 1994 and today runs more than 200 restaurants across the Emirates. In 2024, it welcomed over 62 million guests and delivered more than 14 million meals to homes and businesses. The scale of its wider contribution is set out in the company’s new socio-economic report, produced with Oxford Economics: operations, supply-chain spending, and employee wages contributed Dhs2.32bn to GDP, sustained more than 13,100 jobs, and supported tax revenues equivalent to Dhs1 in every Dhs1,350 of non-oil government income.
That broader impact is the focus of the brand‘s latest campaign, ‘The Good You Don’t Order’, which highlights the local sourcing, employment, and community work behind each meal.
In this interview, CEO Walid Fakih discusses a demanding 2025 that still delivered growth, including a 30 per cent rise in app transactions and a third consecutive year of zero food-safety audit failures.
Fakih also talks about investing in a 7,000-strong workforce that is 41 per cent women, the thinking behind the campaign, and his priorities and challenges for McDonald’s UAE in 2026.
Last year was a demanding one for consumer brands. How did McDonald’s UAE perform across growth and operations, and what were the key factors that shaped that outcome?
We delivered a strong year of growth in 2025, reaching new milestones across the business and enhancing the customer experience at every touchpoint. By maintaining operational excellence, we ensured every interaction, whether in-restaurant, through delivery, or at the drive-thru, met the high standards our customers expect. For the third consecutive year, our teams achieved zero failures in third-party food safety audits, reflecting the consistency and reliability that define the McDonald’s UAE experience.
As convenience and digital engagement become part of everyday life in the UAE, we expanded our McDonald’s App offerings, driving more than a 30 per cent increase in transactions. This shows how customers are embracing new ways to interact with us, from loyalty rewards to seamless ordering.
We also continued to invest in our people, delivering over 240 training classes, seminars, and workshops, graduating more than 4,000 employees and strengthening our pipeline of future leaders.
Together, these investments in quality, innovation, and talent have allowed us to deliver consistent value to customers, while supporting sustainable growth across the UAE.
Tell us about the latest Economic Impact Report. What does it reveal about McDonald’s UAE’s contribution to the economy, particularly around jobs, local sourcing, and broader value creation?
This is our first socio-economic report, developed with Oxford Economics, and it truly highlights the scale of our contribution to the UAE economy.
In 2024, our operations, supply chain spending, and employee wages contributed Dhs2.32bn to GDP. For every Dhs1m generated directly, a further Dhs2.7m was supported across the wider economy, while our activities sustained tax revenues equivalent to Dhs1 in every Dhs1,350 of non-oil government revenue.
The report also shows that McDonald’s UAE is a significant employment engine across the emirates, supporting more than 13,100 jobs. Beyond economic contribution, our commitment to sustainability and community impact remains central.
For 15 years, we have been recycling our used cooking oil into biodiesel, and in 2024, we reduced emissions by 2.8 million kg of CO₂e. We also donated 1,000 meals during the UAE floods, contributed over Dhs2.7m to national relief and social initiatives, and invested Dhs1.6m in our Junior Padel Academy, enabling more than 1,200 children to learn new skills.
‘The Good You Don’t Order’ puts the spotlight on impact rather than products. Why was now the right time for this message, and how does it reflect how McDonald’s UAE thinks about responsibility today?
‘The Good You Don’t Order’ was inspired by the simple truth that there’s more to McDonald’s UAE than what appears on the tray. Every day, our customers’ choices make good happen behind the scenes, supporting local suppliers, empowering employees, advancing sustainability, and giving back to the community. We wanted to celebrate that connection and show that responsibility isn’t a single initiative; it’s embedded in how we operate every day.
We’re a locally owned business that has been operating for over three decades, and we’ve been creating impact long before this campaign. Now, we are shining a light on the positive, behind-the-scenes actions that have been happening for years, showing that with every meal, our customers play an essential role in driving lasting impact.
With more than 7,000 employees in the UAE, how are you investing in people, from skills development to wellbeing, to future-proof the business?
Our people are at the heart of McDonald’s UAE’s success, and investing in them is central to future-proofing the business. While over 7,000 employees work directly within the company, our 2024 Economic Impact Report highlighted that we supported more than 13,100 jobs across restaurants and the wider supply chain.
Women make up 41 per cent of employees, 17 percentage points above the national average, and 22 per cent of our workforce are aged 18–24, reflecting our focus on inclusion, diversity, and early-career development. This commitment is exemplified by our fully female-staffed restaurant in Umm Suqeim, Dubai.
We invest in our people through structured training, clear progression pathways, and programs that build transferable skills, ensuring employees grow alongside the business. Our ‘Making a Life and Loving It’ campaign perfectly showcased the power of this, celebrating stories such as Anoop Kumar’s, who progressed from delivery rider to restaurant manager.
Recognising the pride, teamwork, and story behind every order, we allowed our employees to become the face of our ‘The Good You Don’t Order’ campaign.
What are your top strategic priorities, and where do you see the biggest opportunities and pressure points for McDonald’s UAE as consumer expectations continue to evolve?
For the remainder of 2026, our priorities are centred on sustainable growth, relevance, and consistently delivering value to our customers across the UAE. As expectations continue to evolve, staying closely connected to what matters most, quality, trust, and consistency, will guide our approach.
A key opportunity lies in expanding our restaurant footprint, ensuring we remain accessible to more communities while continuously enhancing the in-restaurant experience. At the same time, delivering strong value remains a core focus, as customers expect great food and reliable experiences every day.
Maintaining the highest food safety and quality standards will remain fundamental to everything we do. By investing in our people, operations, and restaurants, we aim to drive responsible growth while continuing to earn our customers’ trust throughout 2026 and beyond.























