Faruh Kurbanov: Building real estate with purpose across regions
As DIA Holding continues to expand geographically and operationally, its core principle remains unchanged: real estate, when guided by purpose and discipline, can create sustainable value for both investors and communities
19 January, 2026
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Faruh Kurbanov’s professional trajectory is rooted in an experience far removed from the global real estate market he operates in today. Born in Karaganda, a mining town in central Kazakhstan, he grew up in modest circumstances, moving frequently between rented homes. By his own account, his family relocated more than sixty times during his childhood. The instability of those early years shaped his approach to life and business: resilience, discipline and an early understanding that sustainable results require long-term effort.
Kurbanov began working at the age of fifteen. Today, at forty, his schedule still reflects that early work ethic, with long days and hands-on involvement in the businesses he leads. For many years, financial success was the primary motivator. Over time, however, his perspective evolved. Capital, he realised, is not a goal in itself, but a tool — one that can be deployed to create lasting value beyond balance sheets.
His rise in business was swift. After working as an installer at a window company, Kurbanov launched his own window manufacturing operation, which later expanded into construction. Within five years, he earned his first million dollars. Real estate investments, premium cars and frequent travel followed. Yet the material markers of success failed to provide long-term fulfilment, prompting a reassessment of purpose and direction.
A turning point came through a personal reflection on a hadith that would later define both his personal and corporate philosophy: “The best among you are those who bring benefit to others.” This idea became the foundation of DIA Holding, the construction and project management group he co-founded. The principle — articulated internally as “Live and benefit others” — informs strategic decisions, project selection and the company’s long-term vision.
Today, DIA Holding operates across Kazakhstan, the UAE and Spain, positioning itself as a value-driven developer with a focus on long-term impact. One of the most visible expressions of this approach is the group’s involvement with the Mereke Charitable Foundation, where DIA Holding acts as a principal sponsor. Through Mereke, the company supports housing and education initiatives for low-income families in Astana and Almaty.

In the 2024–2025 academic year, more than 120 students received DIA-funded scholarships. The broader objective extends beyond financial assistance: Kurbanov has articulated a long-term vision of building an integrated educational ecosystem designed to shape socially responsible and well-educated future leaders.
Several projects are already operational. The Sana Bilim Centre in Astana serves approximately 1,000 school-age children, offering more than twenty programmes across sports, arts and supplementary education. The facility includes a professional 25-metre swimming pool, art and dance studios, and culinary classrooms. Alongside this, the Sana Campus accommodates 100 residents, providing meals, services and 24-hour security in cooperation with partner educational institutions.
In Almaty, the Sana Urpaq nursery accommodates 180 children in a purpose-built, three-storey facility with a sports hall, pottery studio and salt therapy room. All educational projects were developed from the ground up — from site selection and design to construction and landscaping — reflecting DIA Holding’s preference for full-cycle project delivery rather than short-term returns.
In 2025, the group announced plans for the development of Sana School, a private educational institution in Astana designed for up to 800 pupils. Admissions are scheduled to begin in early 2026, with the first academic year commencing in September.

Beyond social initiatives, Kurbanov is recognised for operational efficiency. In Kazakhstan, DIA Holding has built a reputation for completing construction projects within nine to ten months — nearly twice as fast as the local industry average. This performance is driven by the application of kaizen, the Japanese management philosophy centred on continuous improvement and waste reduction, applied across planning, logistics and execution.
The same approach underpins the company’s expansion in the Middle East. One of DIA Holding’s flagship international projects is LuzOra, located on Dubai Islands. The land was acquired for USD 6.5 million, with current offers reportedly reaching USD 19 million. Despite this, the group opted to proceed with development rather than pursue an early exit, reflecting DIA Holding’s long-term goals in the region.
LuzOra is not positioned as a traditional luxury project, yet it is designed to offer a high level of service. Planned features include concierge support, on-demand wellness services, golf-cart access to the beach and potential partnership agreements with neighbouring hotels, which are currently under consideration. DIA Holding has committed to completing construction within 24 months, compared to the regional average of approximately 36 months.
For Kurbanov, recognition is secondary to execution. As DIA Holding continues to expand geographically and operationally, its core principle remains unchanged: real estate, when guided by purpose and discipline, can create sustainable value for both investors and communities.
Here is the official website of DIA Developments.
















