Flyby appoints former talabat CEO as chairman ahead of Series A
Flyby plans to scale its network to 10,000 smart boxes by 2027
25 March, 2026
TT
16
Flyby has appointed Tomaso Rodriguez as non-executive chairman, as the company prepares to scale operations and launch a Series A funding round.
The move marks a transition point for Flyby as it looks to expand its digital out-of-home infrastructure platform across Europe and the Middle East, following early traction in key markets.
Rodriguez brings significant regional scaling experience, having previously served as CEO of talabat for six years. During his tenure, the company grew more than ninefold and completed a $2bn IPO on the Dubai Financial Market in December 2024, valuing the business at $10.1bn.
Flyby said the appointment signals its readiness to move into a new phase of growth, building on an operational network that has expanded from pilot deployments in Munich, Abu Dhabi and Dubai into a live, revenue-generating platform.
The company’s infrastructure integrates digital advertising into last-mile delivery networks, turning delivery fleets into mobile media channels. Its client base includes global brands such as L’Oréal, Red Bull, Motorola and Western Union, alongside agency partners including Publicis and WPP. It also works with delivery platforms such as noon, Careem and Deliveroo.
Cheyenne Kamran, co-founder and CEO of Flyby, said: “Two years in, the platform is live, revenue-generating, and ready for scale. Tomaso took Talabat from a regional platform to a $10bn public company. His experience will be key as we enter our next phase, marking the start of our Series A and our expansion into multiple new markets.”
Rodriguez said the model represents a new frontier in urban media and mobility.
“Every day, hundreds of thousands of delivery riders navigate our streets, a truly visible presence. Flyby is the only company globally that has successfully turned delivery fleets into a live, high-tech media channel. We’re unlocking an entirely unexplored frontier for advertisers, allowing them to deliver dynamic, real-time messages in a way that simply hasn’t been possible until now. This is one of the most compelling technological leaps in the industry and it’s an exciting moment to be part of a team redefining a whole category.”
Flyby plans to scale its network to 10,000 smart boxes by 2027, supported by existing partnerships and a proprietary technology stack combining IoT-enabled hardware, rider-level data and real-time engagement capabilities.
The upcoming Series A raise will support this expansion, with a longer-term roadmap targeting 50,000 units across the GCC and Europe over the next five years.
As chairman, Rodriguez is expected to focus on investor engagement, strategic partnerships and positioning the company across the advertising, mobility and data infrastructure ecosystem.
Read: talabat announces CEO transition as Tomaso Rodriguez steps down





















