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‘AI PCs are redefining enterprise productivity in the GCC’: Intel MEA GM Taha Khalifa

Taha Khalifa discusses how AI PCs are reshaping enterprise computing, boosting ROI, improving IT efficiency, and enabling secure, local AI processing as the next frontier of business productivity

Neesha Salian
Neesha Salian

09 October, 2025

‘AI PCs are redefining enterprise productivity in the GCC’: Intel MEA GM Taha Khalifa
Image: Supplied

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As organisations across the EMEA and GCC navigate growing demands for productivity, security, and cost efficiency, AI-enabled PCs are rapidly emerging as a strategic necessity. Taha Khalifa, GM for Intel Middle East and Africa, explains how these devices are reshaping enterprise computing by integrating AI directly at the endpoint.

By processing workloads locally, AI PCs enable businesses to gain faster insights, maintain control over sensitive data, and reduce reliance on cloud infrastructure—a critical advantage for sectors like government, finance, and energy.

Intel’s AI PC Global Report highlights tangible benefits: enterprises using AI PCs spend 65 per cent less time on device management, require 90 per cent fewer on-site IT visits, and achieve a 213 per cent higher ROI over three years.

With Windows 10 support ending, businesses have a timely opportunity to upgrade their fleets with AI PCs, combining enhanced productivity with robust security. Intel’s vPro platform provides multi-layer hardware-based threat protection, while AI training programmes and collaboration with over 200 software vendors ensure employees and organisations can fully harness AI capabilities.

In this interview, Khalifa discusses how AI PCs are not just a technological upgrade, they are a tool for driving efficiency, innovation, and secure enterprise operations, positioning organisations to compete in an increasingly AI-driven world.

Intel has reported that AI PCs are driving productivity gains, enhancing IT efficiency, and helping businesses reduce cloud costs while keeping data local. From your perspective, how is AI PCs reshaping enterprise computing in EMEA and the GCC, and why should businesses care now?

AI PCs are transforming the way enterprises operate by integrating artificial intelligence directly at the endpoint, delivering higher ROI. Across EMEA and the GCC, where data sovereignty and operational efficiency are crucial, the ability to process AI workloads locally helps businesses achieve greater productivity, optimise costs, and maintain control over sensitive information.

This is particularly important for sectors such as government and finance, where regulatory compliance and data protection are critical.

According to Intel’s AI PC Global Report, research conducted across EMEA and the GCC shows that enterprises using AI PCs spend 65 per cent less time on device management, require 90 per cent fewer on-site IT visits, and achieve a 213 per cent higher ROI over three years.

By enabling real-time AI inference and minimising reliance on cloud infrastructure, organisations can realise substantial performance gains and cost savings, making AI PC adoption essential in today’s fast and competitive workspace.

With Windows 10 support winding down, many IT leaders see AI-enabled PCs as a timely upgrade to boost both security and productivity. How is Intel leveraging this transition to position AI PCs as essential, not optional, for modern business fleets?

As Windows 10 support nears its end, businesses are presented with an opportunity to upgrade their PC inventories. We recognise this transition as the ideal juncture to upgrade to AI PCs as a strategic necessity.

Our latest Intel Core Ultra processors seamlessly integrate CPU, GPU, and NPU technologies, delivering advanced AI capabilities, superior performance, and enhanced energy efficiency. Combined with Intel vPro platform, businesses can safeguard their infrastructure as well as future-proof operations with enhanced security.

Research shows that while most businesses plan to move to AI PCs, many employees still don’t fully understand the benefits. What is Intel doing, regionally and globally, to bridge that knowledge gap and ensure businesses realise the full value of AI on the PC?

We recognise that raising awareness is key to successful AI PC adoption. Effective training is crucial for maximising AI PC benefits; in a recent global survey 95 per cent of respondents believe employees need training to use AI PCs effectively.

Ongoing training is essential to bridge the skills gap, as many organisations currently offer only one-off training sessions. Intel is collaborating with many organisations locally to scale its AI training programmes adapted for the youth and the workforce. This can help bring this knowledge gap. Intel is also working closely with the growing ecosystem of independent software vendors (ISVs) to optimise applications for AI PCs, enhancing their capabilities and ensuring organisations are prepared for future demands.

We have optimised more than 400 AI application features through our collaboration with more than 200 ISV’s. Additionally, Intel established the AI PC acceleration programme, which brings together a robust ecosystem of independent software vendors to deliver hundreds of optimised AI-enabled applications ready for immediate deployment. This ensures that when organisations adopt AI PCs, employees experience tangible benefits in their daily work.

According to Intel AI-PC global report 90 per cent of business and IT decision-makers say AI PCs will boost productivity, 92 per cent link AI PCs to innovation enabling new products, services, and revenue streams and 90 per cent see AI PCs as key to gaining customer insights.

Intel’s latest product launches include processors with integrated NPUs and GPUs designed to optimise AI performance. Looking ahead to next-generation desktop and enterprise solutions, how do these innovations reflect Intel’s strategy for empowering enterprise AI workflows?

Our strategy is clear: We allow businesses with the flexibility to deploy AI workloads where they deliver the greatest impact, whether on CPU, GPU, or NPU. The Intel Core Ultra processors family and next-generation platforms are built to optimise this balance, supporting everything from lightweight AI assistants to heavy enterprise workloads.

This architecture is developed to deliver optimal performance, enhanced energy efficiency, and seamless mobility, ensuring organisation can scale AI solutions without compromise.

Looking ahead, the company’s roadmap will further extend these capabilities to desktop and enterprise systems, meeting the growing demand for scalable AI workflows across industries. Our approach is to allow organisations with new possibilities to grow in a rapidly evolving AI-driven world.

AI PCs handle more sensitive inference locally, which carries its own risks, from data poisoning to new cyber threats. How is the company helping enterprises balance the performance benefits of edge AI with the need for stronger cybersecurity?

Intel vPro platform delivers the most comprehensive security — as security remains the the number one refresh driver, together we can help customers benefit from the most comprehensive threat and identity protection with multi-layer hardware-based protection for today’s evolving cyber threats — delivered out of the box. AI PC workloads benefit from a secure foundation.

Advanced capabilities such as hardware-based threat detection, memory encryption, and AI-assisted security solutions help mitigate sophisticated cyber risks.

Moreover, keeping sensitive data processed locally minimises the vulnerabilities associated with transmitting data across networks or to the cloud. This comprehensive, layered approach spanning hardware, firmware, and software ensures enterprises can leverage AI PCs while maintaining the highest standards of trust and security.

The company has forecast that a significant portion of the PC market will be AI-enabled within the next few years. In your view, what’s the real state of AI PC adoption in EMEA and the GCC today, and what needs to happen for that vision to become reality?

We expect that by 2028, 80 per cent of PC sales will be AI PC’s. Adoption of AI PCs in EMEA and the ME is steadily growing as the technology, and the AI applications start gaining momentum in both the consumer and commercial segments. Organisations are actively evaluating AI PCs, particularly those in government, telecoms, and energy sectors, where innovation and regulatory compliance are paramount.

As we discussed before, creating awareness and scaling AI training programmes aligned with the continued availability of AI applications and features through our ISV enablement programmes will be critical to deliver to this vision. It is also crucial to ensure alignment with regional data protection and security regulations.

We are committed to collaborating with governments, enterprises, and software developers to accelerate adoption. We are confident that soon, AI PCs will become the standard for enterprise computing infrastructures throughout the region.

Abu Dhabi’s Multiply Group acquires majority stake in Italy’s ISEM Packaging

Abu Dhabi’s Multiply Group moves into its fifth consumer-focused vertical with a 60.8 per cent acquisition of ISEM Packaging Group

Neesha Salian
Neesha Salian

09 October, 2025

Abu Dhabi’s Multiply Group acquires majority stake in Italy’s ISEM Packaging
Image: Multiply Group

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Multiply Group, the Abu Dhabi-based investment holding company, has signed an agreement to acquire a majority stake in Italy’s ISEM Packaging Group, a leading European packaging manufacturer, marking its expansion into a fifth consumer-focused vertical.

Under the terms of the deal, Multiply Group will hold a 60.8 per cent stake in ISEM, while European private equity firm Peninsula Capital and minority investors will retain the remaining 39.2 per cent.

The transaction, which is subject to regulatory approvals, represents Multiply’s sixth global partnership since its listing on the Abu Dhabi Securities Exchange in December 2021.

Multiply Group enters into the packaging sector

The acquisition signals Multiply Group’s entry into the packaging sector, complementing its existing consumer-focused businesses in beauty and apparel. The company said the move aligns with its strategy of building scalable platforms in high-growth industries and reflects its ambition to broaden its global footprint.

Founded in 1949 and headquartered in Bologna, Italy, ISEM Group is a highly automated packaging specialist renowned for its craftsmanship and “Made in Italy” design standards.

Its key clients include LVMH, Kiko, Gucci, L’Oréal, Puig, and Coty Lancaster.

The group manufactures rigid boxes, folding cases, silk paper, and dust bags, operating 11 production facilities across more than 100,000 square metres.

“This transaction is our second in Europe this year as we continue with our global growth ambitions,” said Samia Bouazza, group CEO and MD of Multiply Group. “With 3x revenue and 4x EBITDA growth from 2021 to 2024, a long-standing blue-chip client base, a highly automated industrial footprint, and strong fundamentals, we believe ISEM Group is a great fit for our portfolio. With this acquisition, alongside Peninsula Capital and the management of ISEM, we see opportunities to maximise competitive advantages, elevate value creation, and create synergies within the industry and potentially with our beauty and apparel sectors.”

Multiply and Peninsula said their partnership combines Multiply’s long-term investment approach and experience in platform building with Peninsula’s sector knowledge and reach across Southern Europe.

Multiply, Peninsula Capital investment to help ISEM grow industrial platform

“We are proud of the journey accomplished together with ISEM Packaging Group, which has become a European leader in packaging and a partner of choice for global beauty and fashion leading brands,” said Borja Prado, founding partner of Peninsula Capital. “Since our entry, revenues have tripled through strong organic growth and targeted M&A. Confident in its future, we are pleased to reinvest in the group through our latest flagship fund and join forces with Multiply Group – a strategic global investor with a strong track record in scaling businesses.”

Francesco Pintucci, CEO of ISEM Group, said Multiply’s investment will enable ISEM to grow its industrial platform and global reach. “This important step represents full continuity with our long-term vision and growth strategy – to build the world’s leading industrial group capable of supporting our customers at 360°, combining the highest standards of quality, innovation, and service with a strong ESG commitment,” he said.

Multiply Group continues to expand its portfolio through targeted global partnerships while aligning its investments with the UAE’s broader economic diversification goals.

Riyadh Air to launch inaugural flight to London on October 26

Tickets for the route will initially be available only to select passenger groups and Riyadh Air employees as the airline tests systems, crews and service procedures

Gareth van Zyl
Gareth van Zyl

08 October, 2025

Riyadh Air to launch inaugural flight to London on October 26

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Riyadh Air, owned by Saudi Arabia’s Public Investment Fund (PIF), will begin operating daily flights between Riyadh and London Heathrow on October 26 as part of its operational readiness programme ahead of its full commercial launch.

The flights will be operated using a Boeing 787-9 Dreamliner named Jameela, the airline’s reserve aircraft. The inaugural service, flight RX401, will depart King Khalid International Airport at 3:15 am local time and arrive at Heathrow at 7:30 am, according to a statement.

The return flight RX402 will leave London at 9:30 am and arrive in Riyadh at 7:15 pm local time.

Tickets for the route will initially be available only to select passenger groups and Riyadh Air employees as the airline tests systems, crews and service procedures. The airline said the London route forms part of an evaluation process before it begins commercial operations with its own fleet of Boeing aircraft.

Riyadh Air plans to introduce additional flights to Dubai following the London service. The operations will support a comprehensive review of flight performance, crew training and ground handling as part of a wider readiness programme for the upcoming winter 2025 and summer 2026 schedules.

The carrier also unveiled its new loyalty programme, Safeer, which will offer digital membership services and personalised rewards. The launch of Safeer is part of Riyadh Air’s broader effort to build customer engagement ahead of its global rollout.

Riyadh Air was established in 2023 by Crown Prince Mohammed bin Salman to strengthen the kingdom’s aviation sector and position Riyadh as a global transport hub. The airline aims to fly to more than 100 destinations worldwide by 2030, supporting Saudi Arabia’s Vision 2030 plan to diversify the economy and boost tourism.

The soft launch from Riyadh to London marks the first step in testing the airline’s operational systems and customer experience before public ticket sales begin.

Riyadh Air is one of several major aviation projects backed by the PIF, which has invested heavily in airports, airlines and logistics infrastructure as part of efforts to attract 330 million passengers annually by the end of the decade.

10 charts that show Saudi Arabia’s Vision 2030 in motion

A new cross-sector report published by Moody’s Ratings shows how the country is advancing towards its Vision 2030 goals

Gareth van Zyl
Gareth van Zyl

08 October, 2025

10 charts that show Saudi Arabia’s Vision 2030 in motion

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Saudi Arabia is on track to sustain annual non-oil growth of between 4.5 and 5.5 per cent through the coming decade, according to a new cross-sector report published by Moody’s Ratings on Wednesday.

The ratings agency, through its latest sector report, says the kingdom’s economic diversification drive under Vision 2030 is “advancing and supporting the country’s medium-term economic prospects,” even as funding constraints and uneven project progress present challenges.

Moody’s adds that Saudi companies “continue to have robust credit ratios,” though it warns that rapid expansion in the credit and insurance markets “will carry risks for companies in those sectors.”

In its report, which consists of four key questions around Vision 2030, the ratings agency provides insight and a series of charts that highlight the country’s economic advancement.

What progress is Saudi Arabia making on its Vision 2030 strategy to diversify the economy?

Non-oil growth remains the backbone of Saudi Arabia’s transformation.

Moody’s highlights that “non-oil economic growth, particularly in the services sector, will remain robust as the large-scale projects are implemented and gradually commercialise.”

Since 2016, services have been the fastest-growing non-hydrocarbon segment, expanding at 8 per cent annually, ahead of construction (6.6 per cent) and manufacturing (4.8 per cent).

Reforms have also paid off: the female labour participation rate has more than doubled since 2016, while unemployment among Saudis has dropped to record lows, falling under 10 per cent.

However, Moody’s cautions that “progress is uneven on some major projects, partly reflecting supply-side and funding constraints.”

Fiscal trade-offs will persist, with government debt likely to rise from 26 per cent of GDP in 2024 to more than 36 per cent by 2030, but Moody’s says Saudi Arabia will “continue to support economic diversification while preserving robust government finances.”

Who is funding Vision 2030 investments and what is the impact on Saudi company balance sheets?

The Public Investment Fund (PIF) remains at the centre of Vision 2030 financing. With assets exceeding SAR 3.4 trn ($913 bn), PIF has invested more than SAR 642 bn over the past five years to build sectors from retail and telecoms to mining, aviation and technology.

Moody’s estimates that “investment from PIF alone will reach SAR 1 trillion during the 2025–30 period.” Despite higher capital expenditure and borrowing, most rated corporates are expected to “maintain their credit quality,” supported by “strong starting balance sheets and access to diversified funding channels.”

Private capital is gradually gaining ground. Domestic non-oil investment has grown around 25 per cent a year over the past four years, outpacing government investment. Moody’s notes that the “gradual shift toward private co-investment and public-private partnerships is helping sustain credit quality.”

How are banks dealing with funding challenges amid sustained credit growth?

Credit expansion remains one of the fastest in the region. Moody’s reports that Saudi credit growth has averaged 12–14 per cent annually over the past five years, driven by giga-projects and mortgages, while deposit growth trails at 6–9 per cent.

As a result, the loan-to-deposit ratio has exceeded 100 per cent since 2021, prompting lenders to diversify funding. “Saudi banks are diversifying their funding sources beyond traditional deposits to include capital market issuance and syndicated loans,” the report says.

In 2024, Saudi bank issuance hit SAR 56 bn, more than doubling the previous year’s total. However, Moody’s warns that “a rapid acceleration of market-based funding could heighten refinancing risks.”

The Saudi Real Estate Refinance Company is helping by developing the kingdom’s first residential mortgage-backed securities market, while the Saudi Central Bank has introduced new macroprudential measures, including a 100 basis-point countercyclical capital buffer to curb overheating.

What is the insurance sector’s role in Vision 2030 and what challenges does it face?

The insurance industry is expanding rapidly as Vision-related projects demand complex coverage and as regulatory reform boosts participation. “The insurance sector is undergoing rapid expansion with an increasingly diverse range of products and growing demand,” Moody’s notes.

New rules have made multiple covers compulsory — from motor and domestic worker to pilgrimage and travel protection — while the regulator now requires local insurers to offer at least 30 per cent of reinsurance to domestic firms.

Competition will keep premiums low, and smaller insurers face pressure as claims and reinsurance costs rise. Yet Moody’s says the long-term outlook remains positive: “As more of the population becomes insured, premium income will stabilise,” while consolidation through M&A “supports the market and enhances financial resilience.”

SAS opens new regional headquarters in Riyadh to drive AI and analytics innovation

The new regional headquarters will house leadership, consulting, innovation, and customer engagement teams, enhancing collaboration with local partners and clients across key industries

Rajiv Pillai
Rajiv Pillai

08 October, 2025

SAS opens new regional headquarters in Riyadh to drive AI and analytics innovation
Image: Getty Images

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SAS, a global leader in data and AI, has announced the opening of its new Middle East and North Africa Regional Headquarters in Riyadh, Saudi Arabia.

The announcement was made during SAS Innovate on Tour in Riyadh, the company’s flagship regional event attended by senior government officials, industry leaders, and technology experts.

The establishment of the new headquarters reinforces SAS’s long-standing presence in Saudi Arabia and highlights its commitment to supporting governments and enterprises across the region in leveraging AI and advanced analytics to drive innovation, operational efficiency, and sustainable growth.

“Saudi Arabia is rapidly emerging as a hub for innovation and digital transformation. By establishing our regional headquarters in Riyadh, we are positioning ourselves at the heart of this growth. Our investment underscores SAS’s belief in the Kingdom’s potential and our commitment to supporting Vision 2030,” said Alexander Tikhonov, regional director, Middle East Türkiye & Africa, SAS.

Mohammed Kiki, country manager, Saudi Arabia, SAS, added: “From Riyadh, SAS will partner with governments, enterprises, and academia across the Middle East to deliver cutting-edge AI and analytics solutions. This headquarters will also serve as a hub for knowledge sharing, skills development, and regional collaboration.”

The new regional headquarters will house leadership, consulting, innovation, and customer engagement teams, enhancing collaboration with local partners and clients across key industries including banking, government, energy, utilities, and telecommunications.

Read: JLL to advise on Riyadh Metro leasing in partnership with RCRC

At SAS Innovate on Tour in Riyadh, discussions focused on the role of advanced analytics and emerging technologies such as Agentic AI, Generative AI, and Digital Twins in shaping the future of decision-making. Global SAS experts shared insights on how organizations can simplify complexity, boost productivity, and implement responsible AI practices grounded in trust, transparency, and governance.

As part of its $1bn, three-year global investment plan announced in 2023, SAS outlined its strategy to drive customer success, build strategic partnerships, nurture the next generation of innovators, and preserve its culture of innovation. The company’s latest developments include trusted generative AI tools, synthetic data generation, Viya Copilots, and digital twin advancements in manufacturing, alongside research in quantum computing for industries such as life sciences and banking.

Presented in collaboration with Microsoft, Intel, AWS, RedHat, and other regional partners, SAS Innovate on Tour in Riyadh underscored how data-driven transformation and AI innovation can help organisations accelerate growth, enhance competitiveness, and contribute to a future where data and AI power progress across the Middle East.

Revolut’s billionaire CEO shifts base to UAE

Revolut was valued last month at $75bn

Reuters
Reuters

08 October, 2025

Revolut’s billionaire CEO shifts base to UAE
Image: Getty

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Billionaire Nikolay Storonsky, the CEO and co-founder of financial technology business Revolut, has changed his residence from the UK to the United Arab Emirates, according to filings in Britain’s corporate registry.

Storonsky, who was born in Russia, changed his residence status in October 2024, a Companies House filing published on Tuesday shows.

A spokesperson for Revolut declined to comment. The filing did not give a reason for the move.

Revolut was valued last month at $75bn. Storonsky, who co-founded Revolut in 2015, owns more than 25 per cent of the company, directly or indirectly, according to the company’s latest annual report.

London-based Revolut is Europe’s most valuable fintech company, having expanded aggressively in recent years as it seeks to take on traditional banks and trading platforms. Last month, while unveiling a new London headquarters, it announced it had more than 65 million customers and said it planned to enter 30 new markets by the end of the decade.

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