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ADNOC Drilling’s Youssef Salem on H1 2025: Strong growth, tech-driven efficiency, and strategic expansion

CFO Youssef Salem shares insights into the operational drivers behind the company’s robust H1 numbers, its ambitious technology roadmap and key goals

Neesha Salian
Neesha Salian

14 August, 2025

ADNOC Drilling’s Youssef Salem on H1 2025: Strong growth, tech-driven efficiency, and strategic expansion
Image: Supplied

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ADNOC Drilling recently reported record-breaking H1 2025 results, with significant revenue and profit growth driven by fleet expansion, accelerated production plans, and heavy investment in AI and technology.

The company’s revenue was up 30 per cent year-on-year to $2.37bn, EBITDA rising 19 per cent to $1.08bn, and net profit up 21 per cent to $692m.

Segment performance was robust: onshore revenue surged 18 per cent to $1bn, offshore edged up 1 per cent to $671m, and oilfield services exploded by 127 per cent to $689m.

In this discussion with Gulf Business, CFO Youssef Salem shares insights into the operational drivers behind the numbers, the company’s ambitious technology roadmap, and how ADNOC Drilling is positioning itself as a leader in sustainable, high-efficiency drilling across the Middle East and North Africa.

Salem outlines how strategic contract wins, disciplined capital allocation, and a focus on safety and innovation are shaping ADNOC Drilling’s trajectory for the rest of 2025 and beyond.

ADNOC Drilling reported a 30 per cent rise in revenue to $2.37bn and a 21 per cent rise in net profit for H1 2025. What were the key operational factors behind this bottom-line growth?

Several factors contributed to this strong financial performance. First, our rig fleet expanded rapidly in 2024 with more than 20 new rigs added. This half-year reflects the full financial impact of those additions. With recent acquisitions in Oman and Kuwait, our fleet now numbers around 149 rigs, making it one of the largest in the Middle East and North Africa.

Second, ADNOC has accelerated its production roadmap, aiming to reach five million barrels per day by 2027, moved forward from the original 2030 target. As the sole drilling provider in Abu Dhabi, this ramp-up means more drilling activity and additional oilfield services contracts. Our oilfield services segment has been the fastest-growing area, with over 100 per cent year-on-year growth.

Third, we’re unlocking new resources, especially in unconventional drilling. Last year, we secured a $1.7bn contract in this space, and in H1 2025, ADNOC Drilling completed more than 40 per cent of the wells under that programme.

We’re also delivering ahead of plan in both conventional and unconventional operations, thanks to adopting advanced technologies, including AI platforms that source and integrate global innovations locally to boost efficiency and financial returns.

On the technology side, what has ADNOC Drilling been focusing on in terms of adoption and investment?

Our technology strategy has three main verticals, all powered by AI.

AI-enabled rigs: We’re bringing six new offshore rigs between 2026 and 2028, all equipped with advanced automation and autonomous capabilities surpassing our current fleet. Meanwhile, we are retrofitting existing rigs with smart cameras that use computer vision to anticipate safety hazards — this improves safety and operational reliability.

Technology-enabled services: AI is transforming our existing services. For example, Measurement While Drilling now incorporates predictive analytics to forecast downhole events, enhancing decision-making. In directional drilling, autonomy reaches up to 95 per cent in some underground sections, allowing crews to work remotely and focus on higher-value tasks instead of repetitive, high-risk activities

Corporate-level AI: ADNOC has invested in Mirai, an AI “board observer” recently introduced to our board meetings. Mirai participates in discussions, helps moderate, and boosts strategic planning, execution tracking, and risk management.

How has investment in AI changed compared to five years ago?

It has increased dramatically. Our Enersol technology platform, which delivers automated drilling services, represents a $1.5bn joint venture investment, with ADNOC Drilling’s share being $765m.

Altogether, over $1bn is being committed to AI-enabled equipment and services over the next three years.

AI is not a side project — it’s embedded into our drilling assets, service offerings, and corporate processes. It’s critical for operational excellence, financial performance, safety, and meeting ADNOC’s national targets.

You secured $4.8bn in new contract awards in H1, a record for the company. How does this affect earnings visibility and CapEx plans?

The $4.8bn contract wins significantly improve earnings visibility and support our upgraded guidance for H2 2025. These awards reflect ADNOC’s accelerated plans, enabled by our technology investments.

In unconventional drilling, AI tools like NIRU and DrillOps, along with autonomous directional drilling, have cut well drilling times by up to 50 per cent, from 30 days down to 14 in some cases, enabling ADNOC Onshore to drill more wells without adding rigs.

We’re also deploying hybrid rigs powered by grid connections and battery systems, supporting ADNOC’s sustainability targets of reducing emissions by 25 per cent by 2030 and achieving net zero by 2045.

These initiatives align operational efficiency with environmental responsibility, strengthening our long-term client partnerships and contract prospects.

What returns do you expect from your Kuwait and Oman rigs once integrated?

We anticipate high-teens free cash flow yields, well above our current high single-digit yields, due to favourable transaction multiples — below four times EBITDA — and deal structures with earn-outs. This will help lift our ROE from 35 per cent into the high 30s.

What are the key execution risks or challenges that could impact this growth?

We focus on three areas:

  • Future-proofing: The UAE’s competitive advantage lies in its low cost and emissions per barrel. We must maintain that edge through leading technology adoption, owning intellectual property, and sharing best practices across the region. Our Enersol platform, with over 140 patents, is crucial for technology sourcing.
  • Sustainability: Balancing accelerated capacity expansion with emissions reduction demands continuous investment in low-emission services and operational efficiency.
  • Safety: With more than 11,000 employees across over 140 rigs, safety is paramount. We leverage AI to predict and prevent incidents and use autonomous equipment for high-risk tasks to keep more personnel working safely in remote centres.

Oilfield services saw the fastest growth in H1. Are margins sustainable within the guided 22 to 26 per cent range?

Yes, margins remain above 22 per cent and are expected to stay within guidance. Our ability to offer integrated drilling and oilfield services packages is unique in the region, delivering efficiencies for clients and sustained profitability for us.

The unconventional segment is a major growth driver and has attracted major international investors, including EOG and Petronas, into UAE unconventional concessions, confirming the strong economics of these resources.

How do you balance shareholder returns with CapEx and expansion plans?

We declared two interim dividends in 2025, with $217m approved for Q1 and Q2 each, making ADNOC Drilling the only UAE company paying progressive quarterly dividends. Our policy is to grow dividends by at least 10 per cent annually over five years.

This is supported by record free cash flow generation. H1 free cash flow was around $727m — more than all of 2024 — with over 100 per cent conversion of net income to free cash flow. With a low leverage ratio of 0.9 times net debt to EBITDA, we have the balance sheet strength to invest over $1bn annually while sustaining dividends.

How do you manage such a wide remit across operations?

We use a decentralised but aligned operating model. Three SVP oversee onshore, offshore, and oilfield services. Each growth platform — like Turnwell and Enersol — has its own CEO accountable for operations, finances, and safety.

At the corporate level, our role is to drive synergies across platforms and identify new growth verticals. Ownership remains with each segment, with P&L fully allocated down to net income at segment level.

What are your top three leadership lessons?

People: Empowering leaders across every level, whether investor relations, finance, or operations, is essential.

Alignment: Clear “North Star” goals, like achieving $1.45bn net income this year and $5bn revenue next year, unite the organisation while maintaining safety as a non-negotiable priority.

Purpose: Balancing service to the nation’s energy goals with protecting shareholder value keeps us focused and motivated.

In such dynamic times, what should energy sector CFOs prioritise?

Resilience is key. In volatile markets, investors want stability and reliable execution. JPMorgan recently upgraded ADNOC Drilling, calling it “a raft in a sea of uncertainty.” We are also the most overweight stock in global emerging markets relative to the FTSE index and the most buy-rated company in MENA. Delivering resilience is everyone’s responsibility.

Drake & Scull posts sharp profit drop but wins major contracts

The MEP, oil and gas, and water and wastewater treatment contractor saw revenue climb 57 per cent

Rajiv Pillai
Rajiv Pillai

13 August, 2025

Drake & Scull posts sharp profit drop but wins major contracts

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Drake & Scull International (DSI) has reported a sharp drop in profitability for the first half of 2025, posting a net profit of Dhs6.5m compared to Dhs3.8bn in the same period last year. The prior-year result was heavily boosted by a one-time gain linked to the company’s agreed restructuring plan.

The MEP, oil and gas, and water and wastewater treatment contractor saw revenue climb 57 per cent year-on-year to Dhs77.9m, supported by project momentum in India, Tunisia, Romania, and Jordan. Gross profit rose to Dhs5.9m, up from Dhs3.7m a year earlier, on the back of improved cost management and execution.

Despite the top-line growth, general and administrative expenses increased to Dhs24.5m from Dhs21.2m, driven by higher legal, professional, and business development costs. Total assets declined 2.7 per cent to Dhs629.5m as of 30 June 2025, while total equity rose 4.4 per cent to Dhs158.4m. Cash and bank balances stood at Dhs309.2m.

Read: Drake & Scull enters real estate development with first Dubai project

Muin El Saleh, group CEO of Drake & Scull International, said: “Our performance in the first half of 2025 reflects the successful execution of our strategic priorities. The 57 per cent revenue growth demonstrates our ability to capitalize on opportunities in our core markets while maintaining disciplined cost management. We are particularly proud of our recent project awards, which include a landmark Dhs1bn contract in the UAE, the North Balqa Wastewater Treatment Plant in Jordan (Dhs215m), and a water treatment plant in Maharashtra, India (Dhs169m). These achievements showcase our diversified capabilities and strong market position across multiple sectors and geographies.”

He added: “The strong momentum from these significant wins provides a solid foundation for the second half of the year. We remain focused on delivering quality projects, optimizing our operations, and creating sustainable value for our shareholders.”

The results underline the impact of last year’s restructuring windfall on DSI’s bottom line, with the latest figures reflecting a more normalized earnings profile. The company continues to pursue its recovery strategy, securing new project awards while navigating higher operating costs and the legacy of its restructuring process.

SAP to acquire SmartRecruiters: What does this mean for hiring managers?

The acquisition aims to provide customers with a more robust, all-in-one solution for hiring and retaining top talent in today’s job market

Gulf Business
Gulf Business

13 August, 2025

SAP to acquire SmartRecruiters: What does this mean for hiring managers?
Image credit: Getty Images

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SAP has announced a definitive agreement to acquire SmartRecruiters, a leading provider of talent acquisition (TA) software. Known for its strength in high-volume hiring, recruitment automation, and AI-driven candidate engagement, SmartRecruiters is expected to enhance the capabilities of the SAP SuccessFactors human capital management (HCM) suite.

The acquisition aims to provide customers with a more robust, all-in-one solution for hiring and retaining top talent in today’s fiercely competitive job market.

Read-UAE’s job boom: 56% of companies planning to hire

SmartRecruiters’ user-friendly interface and seamless workflows will complement SAP’s already comprehensive HR tools, offering improvements across decision-making, hiring speed, and candidate experience. The companies will integrate embedded analytics and AI-powered recommendations to unlock insights into talent pools, hiring bottlenecks, and workforce planning.

“Hiring the right people is not just an HR priority – it’s a business priority,” said Muhammad Alam, Executive Board Member, SAP SE, SAP Product & Engineering. “This planned acquisition will help our customers attract and hire top talent quickly and efficiently, while also reducing total cost of ownership.”

Customers will gain the ability to manage the full candidate journey—from sourcing and interviewing to onboarding—within a single, streamlined system.

Smarter, AI-powered hiring

The acquisition will also supercharge SAP’s recruiting and hiring features, introducing enhanced applicant tracking and AI-assisted candidate screening. Recruitment analytics will feed directly into SAP’s existing HCM ecosystem, delivering a unified system of record and harmonised data for efficient, compliant operations.

Importantly, the SmartRecruiters platform will continue to be available as a standalone offering for the foreseeable future, ensuring continuity for its existing customer base.

Global Reach, Shared Mission

With its cloud-based Software-as-a-Service solutions, SmartRecruiters supports over 4,000 organizations globally, enabling end-to-end hiring workflow management for recruiters, managers, and candidates alike.

“SmartRecruiters’ mission has always been to make hiring easy,” said Rebecca Carr, CEO of SmartRecruiters. “Joining forces with SAP is a massive opportunity to scale our impact and bring our best-in-class TA approach to more enterprises worldwide. We’re excited about what’s next.”

The deal is expected to close in Q4 2025, pending regulatory approvals and customary closing conditions. Financial details were not disclosed. JP Morgan acted as exclusive financial advisor to SmartRecruiters.

G42 launches OpenAI GPT-OSS globally on Core42’s AI cloud

The deployment allows enterprises, researchers and developers to run the models on a choice of silicon platforms with sovereign, scalable and high-performance capabilities

Neesha Salian
Neesha Salian

13 August, 2025

G42 launches OpenAI GPT-OSS globally on Core42’s AI cloud
Image: Getty Images/ For illustrative purposes

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Core42 has made OpenAI’s latest open-weight AI models, including gpt-oss-20B and gpt-oss-120B, available on its AI Cloud platform, with instant access through the Core42 Compass API.

The deployment allows enterprises, researchers and developers to run the models on a choice of silicon platforms with sovereign, scalable and high-performance capabilities.

Integrated into the Compass API, Core42 said it delivers inference speeds of up to 3,000 tokens per second per user, enabling real-time AI at global scale while matching workloads with optimal infrastructure for price-performance and scalability.

The deployment is aimed at low-latency inference workloads and applications, underscoring the company’s focus on secure and optimised sovereign-enabled AI infrastructure.

“Core42 AI Cloud, powered by silicon-diverse infrastructure, delivers the flexibility and performance needed for today’s AI workloads,” said Kiril Evtimov, CEO of Core42 and group CTO of G42. “Through the Compass API, organisations can access the latest open-weight AI models and choose the optimal platform to scale transformation, optimise performance and cost, and drive progress across global markets.”

Key benefits of the open-weight deployment on Core42’s AI cloud

  • Enterprise-scale performance for automation, decision-making and real-time AI at global scale.

  • Sovereign-ready scalability for secure, in-country operations in regulated sectors such as healthcare, finance and national security.

  • Optimised performance for committed infrastructure agreements, ensuring predictable cost and capacity.

  • Cost-efficient agentic AI capabilities for in-country, sovereign-controlled deployments in cost-sensitive use cases.

Available now through the Compass API, the models can be run and adapted locally or in the cloud with options for transparency, fine-tuning and sovereign deployment.

The launch marks a step toward enterprise AI autonomy, giving businesses more control to adapt AI to specific needs and scale innovation.

The announcement follows G42 milestones including plans for a 5GW US-UAE AI campus, the launch of the 1GW Stargate UAE facility as Phase 1 of the project, and Microsoft’s $1.5bn investment in 2024, moves that reinforce the UAE’s position as a growing AI hub.

How AI is powering UAE travel in 2025: More bookings, less fraud

68 per cent of UAE travellers now use AI when booking holidays, domestic and international, marking a 57 per cent increase versus last year

Nida Sohail
Nida Sohail

13 August, 2025

How AI is powering UAE travel in 2025: More bookings, less fraud
Image credit: Getty Images

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Travel in 2025 has entered a new era—one powered by artificial intelligence. From trip inspiration and planning to bookings, in‑journey support and fraud prevention, AI is transforming every stage of the travel journey. A recent industry survey led by Adyen reveals sweeping changes in the UAE: faster bookings, seamless payments, more meaningful personalisation, and fresh challenges for hoteliers and tour operators.

Read-Middle East travel spend set to soar 50% by 2030: report

More travellers in the UAE than ever are turning to AI to design their perfect getaway. According to Adyen’s 2025 Hospitality and Travel Report, 68 per cent of UAE travellers now use AI when booking holidays, domestic and international, marking a 57 per cent increase versus last year. This trend also points to a demand for embedded product search and frictionless payment at the point of booking.

The report, based on feedback from 40,000 consumers across 27 countries, highlights AI’s ability to make discovery faster, smarter and less overwhelming.

  • 85 per cent said AI helped them find travel ideas faster and feel less inundated.
  • 81 per cent complained that social media is cluttered with ads, sponsorships and influencer content, making it hard to find trustworthy suggestions.
  • 82 per cent use AI to cut through the noise.
  • 85 per cent want personalised travel experiences in seconds.
  • 81 per cent rely on AI when they face issues mid‑trip.
  • 80 per cent trust the accuracy of AI‑provided information.

Especially among younger generations, AI travel tools are gaining traction. Gen Z leads the way at 77 per cent adoption, followed by Millennials at 74 per cent. Gen X is quickly catching up, 44 per cent now use AI, reflecting a sharp 60 per cent year‑on‑year growth, while Gen Z adoption rose 58 per cent. Even Boomers are warming to it, with 18 per cent reporting that AI made their trip planning easier.

Phil Crawford, Global Head of Hospitality at Adyen, explains:

“AI technology has become incredibly important to guests looking for destination inspiration and quick, fun and personalised itineraries, especially as summer vacations arrive. Guests are increasingly using AI to make their trips more seamless, and, in response, hospitality providers are looking to invest to meet this growing demand.”

Hospitality providers race to keep up

In response to shifting consumer expectations, many hospitality businesses are racing to adopt AI tools—but they face structural hurdles. The Adyen survey shows 67 per cent of UAE hospitality firms struggle with fragmented payment systems that create operational inefficiencies and make financial reconciliation difficult.

  • Still, industry optimism is strong:
  • 56 per cent believe AI‑powered search tools will redefine booking decisions in 2025 and beyond.
  • 50 per cent expect AI‑driven personalisation to elevate guest experiences.
  • 44 per cent see AI customer service as a future game‑changer.
  • 39 per cent are already using AI chatbots or virtual assistants to support guests and make recommendations.

Crawford adds, “Payments are the critical bridge between AI‑powered discovery and the full guest experience—from booking a room to hotel check‑out. Hospitality businesses are increasingly integrating AI functionality within their platforms to offer a more seamless payment experience for guests.”

Payment security: A growing concern

As AI expands, security risks follow—and payment fraud is top of mind.
• 17 per cent of UAE travellers reported experiencing fraud when booking flights or accommodation in the past 12 months.
• 42 per cent of UAE hospitality businesses saw a significant rise in payment fraud attempts.

To combat this, many firms are adopting AI‑driven fraud detection tools. Adyen’s Uplift platform, which features Protect—an AI‑powered fraud prevention module—has slashed false‑positive rates by 86 per cent, enabling genuine transactions to process smoothly and securely.

Crawford notes that AI not only helps reduce fraud but also eliminates friction that bogs down genuine customers, making it a vital strategic investment for operators.

The broader impact: AI is redefining travel

  • Guests win: They get destination inspiration, tailored itineraries, rapid help with problems, and smoother booking and payment—all thanks to AI.
  • Businesses gain: Hotels, airlines, and tour agencies can boost conversion, personalise communications, reduce fraud, and stay competitive.
  • Challenges remain: Infrastructure improvement and coherent payment setups are essential for the industry to deliver on AI’s promise.

The beauty of AI lies in its dual value proposition: inbound, it inspires travellers with fresh ideas and responds instantly to queries; outbound, it drives conversions, streamlines financial flows, and fights fraud. Savvy hospitality players are those who recognise this synergy—and invest in just the right tools.

What’s next for 2025 and beyond?

  1. More embedded AI at booking touchpoints: Expect to see product search and one‑click payments within chatbots and in‑platform tools.
  2. Increased fidelity of personalisation: AI systems will learn guest preferences and habits to tailor experiences dynamically.
  3. Smarter security models: AI‑based fraud prevention will evolve from reactive to proactive, nipping threats in the bud.
  4. Cross‑platform coherence: Streamlined payment systems will smooth out current disconnects between online and on‑site operations.

The UAE is at the vanguard of this transformation. As AI usage grows across all age groups, hospitality providers that invest judiciously will remain the go‑to brands for inspired travel, seamless itineraries and fortified security.

Taraf, KARL LAGERFELD break ground on branded villas in Dubai

KARL LAGERFELD VILLAS in Dubai is the brand’s fourth global residential project, joining properties in Marbella, Lisbon, Melaka, and a hotel in Macau

Neesha Salian
Neesha Salian

13 August, 2025

Taraf, KARL LAGERFELD break ground on branded villas in Dubai
Image: Supplied

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Taraf, the real estate arm of UAE investment holding group Yas Holding, has officially commenced construction on KARL LAGERFELD VILLAS, marking the brand’s first residential project in the Middle East.

The development, located in the heart of Meydan and overlooking Dubai’s lagoons, will feature 51 signature villas designed to reflect the Parisian style of the late fashion icon Karl Lagerfeld.

The groundbreaking ceremony was attended by senior representatives from Taraf, design and construction partners including RSP Architects and Dar Al Handasah, as well as enabling contractor Pinnacle and infrastructure contractor Dar Alwad.

KARL LAGERFELD VILLAS: Brand’s fourth residential project

Mohamed Eldahan, CEO of Taraf, said: “This project exemplifies our design-led philosophy and commitment to collaborating with globally revered creative houses. We are proud to bring to life a concept that is not only exclusive in its design but also timeless in its lifestyle offering.”

Pier Paolo Righi, CEO of KARL LAGERFELD, added: “Karl was always inspired by the world of architecture. Through this visionary collaboration with Taraf, we are translating his creativity into immersive living environments. These villas will offer a unique opportunity for residents to experience the world of KARL — where luxury, art, and innovation converge.”

The villas, with plot sizes ranging from 721 to 1,790 square metres and offering five to seven bedrooms, feature lush gardens, water features, and full-length pools. Interiors will include parquet and marble finishes, statement staircases, and custom KARL LAGERFELD MAISON furnishings.

The community’s private clubhouse will provide leisure amenities such as lounges, a curated library, a wellness deck, and a swimming pool.

Inspired by the designer’s fascination with the 18th century and the iconic Parisian Maison at 21 Rue St Guillaume, Saint-Germain-des-Pres, the project aims to merge artistic heritage with modern luxury living.

Strategically located in Nad Al Sheba, close to Downtown Dubai, the development is positioned to offer both privacy and accessibility, aligning with Dubai’s urban vision for 2030 and beyond.

KARL LAGERFELD VILLAS is the brand’s fourth global residential project, joining properties in Marbella, Lisbon, Melaka, and a hotel in Macau.

Read: Giorgio Armani, RAK Properties to launch branded beach villas

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ADNOC Drilling CFO Youssef Salem on H1 2025: Strong growth, tech-driven efficiency, and strategic expansion