Dubai Police has been named the most reputable and strongest police force globally, according to a new study by Brand Finance.

The force received a top-tier AAA+ rating and scored 9.2 out of 10 in the Institutional Brand Value Index, outperforming counterparts across 10 countries in a study involving feedback from over 8,000 stakeholders.

The global evaluation assessed public perceptions on criteria including professionalism, integrity, effectiveness, fairness, and transparency.

Dubai Police’s performance was credited to its strong community trust, ethical standards, clear communication, and innovative service delivery. The force also maintained a robust presence across media and digital platforms.

The study highlighted Dubai Police’s contribution to enhancing the UAE’s and Dubai’s soft power.

With a brand value of Dhs57.9bn ($15.8bn), the force accounted for a significant portion of the UAE’s total national brand value of Dhs4.48tn ($1.2tn), as detailed in Brand Finance’s National Brand Report.

Dubai Police exceeded global average on 11 indicators

Dubai Police exceeded the global average across all 11 reputation indicators, scoring particularly high in fair treatment (57 per cent), integrity (60 per cent), safety assurance (67 per cent), ethical conduct (59 per cent), professional engagement (62 per cent), and innovation (54 per cent).

Lieutenant General Abdulla Khalifa Al Marri, commander-in-chief of Dubai Police the UAE’s their leadership for their support.

“This recognition reflects the trust placed in police institutions across the UAE and highlights Dubai Police’s commitment to public safety, wellbeing, and quality of life,” said Al Marri. “Our rise to global leadership in police branding is the outcome of visionary leadership and an unwavering pursuit of excellence.”

Al Marri cited initiatives such as Smart Police Stations, the UAE SWAT Challenge, e-sports tournaments, and the Esaad programme as contributing to the force’s international profile. “Dubai Police is more than a law enforcement entity; it is a strategic partner in building a secure, advanced, and sustainable society,” he added.

David Haigh, CEO and chairman of Brand Finance, said the findings reflect the influence of perceptions on global behaviour. “The Brand Finance Global Soft Power Index is the world’s largest study of soft power perceptions, and this research is proving extremely helpful to government policymakers and destination marketing organisations.”

Brand Finance based its findings on existing data from the City Index and Global Soft Power Index, supplemented by bespoke research to assess Dubai Police’s impact on the UAE’s 2025 soft power performance.

The final Brand Strength score was compiled from a balanced scorecard of indicators, with public surveys across 10 global markets.

Saudi Arabia’s real gross domestic product (GDP) grew by 3.4 per cent in Q1 2025 compared to the same period in 2024, according to new data released by the General Authority for Statistics (GASTAT) on Saturday.

The growth was primarily driven by a 4.9 per cent increase in non-oil activities and a 3.2 per cent rise in government activities, the report showed.

Meanwhile, oil activities saw a slight decline of 0.5 per cent year-on-year.

On a seasonally adjusted basis, real GDP grew by 1.1 per cent compared to Q4 2024.

Saudi Arabia’s non-oil activities were key contributors

GASTAT highlighted that non-oil activities were the main contributor to the annual GDP expansion, adding 2.8 percentage points.

Government activities contributed 0.5 percentage points, while net product taxes added 0.2 percentage points.

The authority also noted broad-based economic growth, with most sectors reporting positive annual growth.

Wholesale and retail trade, along with restaurants and hotels, posted the highest annual growth among all sectors, rising by 8.4 per cent year-on-year and 0.7 per cent quarter-on-quarter.

With the launch of WHOOP 5.0 and the medical-grade WHOOP MG, founder and CEO Will Ahmed is ushering in a new era for wearable technology — one that goes far beyond fitness tracking.

In this interview with Gulf Business, the health tech pioneer shares how the latest innovations position the brand as a central operating system for human health.

From AI-powered insights that drive meaningful behaviour change to the platform’s growing popularity in the Middle East, Ahmed outlines how WHOOP is redefining performance, longevity, and recovery for its global user base.

What makes the WHOOP 5.0 launch a true leap forward for the brand — rather than just the next iteration?

This launch marks the beginning of a new chapter for us. With the launch of WHOOP 5.0 and WHOOP MG, along with our new health software features, WHOOP is becoming the central operating system for human health.

WHOOP 5.0 and WHOOP MG introduce medical-grade capabilities and insights never before offered in a single wearable.

The new sensors deliver 14 days of battery life — three times what our last device offered — while being 7 per cent smaller. WHOOP MG builds on that with Heart Screener with ECG, Irregular Heart Rhythm Notifications, and Blood Pressure Insights.

We’ve also introduced new software features including Healthspan with WHOOP Age, updated Sleep Performance, Hormonal Insights, and an improved Steps experience — all designed to help members perform better and live longer.

This isn’t just a product update. It’s the biggest leap forward in WHOOP technology to date, not just to our hardware, but to the entire WHOOP experience.

As wearables grow in popularity, how is WHOOP helping users turn data into meaningful behavior change and long-term habits?

WHOOP is transforming how people turn data into meaningful behavior change and lasting habits by shifting the focus from passive data collection to personalised, actionable insights that drive outcomes. WHOOP does this through a deeply integrated system of features designed to coach rather than just track.

For instance, our new Healthspan with WHOOP Age reveals how your behaviours — from sleep to strength training — are directly influencing your physiological age. This isn’t just data — it becomes a call to action to our members.

How would you describe the significance of the Middle East market for WHOOP — and what sets this region apart in terms of demand and adoption?

The GCC is a rapidly growing market for WHOOP. It was actually our fastest growing market last year. I’ve been coming to the region for almost a decade and have had a chance to see it firsthand.

This is a region that deeply values performance, health, and innovation. What’s unique here is the demand for premium, personalised solutions — and WHOOP is uniquely equipped to meet that.

Looking ahead, as wearables evolve beyond fitness to support long-term wellbeing and healthspan, where is WHOOP heading next?

In the coming months and year, we will be focused on additional new features that help support our goal of becoming a central operating system for our members’ health.

One of those initiatives is WHOOP Advanced Labs — our soon-to-be-released feature that integrates blood testing right into your WHOOP experience to provide an enhanced layer of coaching.

Any recovery tips you can share with users based on your experience?

There are many tools and strategies I use to optimise my recovery, including wearing blue light glasses before bed and cold plunging after working out.

I also find meditation personally has been one of the biggest unlocks for me. I do it every morning for 20 minutes and it’s become nonnegotiable for me.

When I was 24 years old I was really stressed about building WHOOP. I was run down, strung out, and I hadn’t really learned how to cope with stress.

I found meditation as a tool to really find balance and reflection. It allowed me to develop this ability to look at my thoughts in the third person. It made me feel much more in control and aware.

e& UAE, the flagship telecom arm of e&, has set a new world record for connectivity by achieving an uplink (UL) speed of 600Mbps on a live 5G network—a major milestone in the evolution of 5G-Advanced.

Read-UAE’s e& reports Dhs10.8bn in net profit in 2024

This achievement was enabled by aggregating FR1 bands at 2100MHz and C-band, paired with uplink 3Tx (three transmit antennas) on commercial Customer Premises Equipment (CPE) at a live 5G site. The deployment is fully compliant with 3GPP Release 17 standards, according to a WAM report.

This record-breaking uplink speed represents a cornerstone of 5G-Advanced, empowering uplink-heavy applications with unmatched performance. By leveraging FR1 band aggregation and cutting-edge uplink technology, e& UAE has established a new global benchmark for 5G excellence.

Abdulrahman Al Humaidan, Vice President of Fixed Access Network at e& UAE, stated: “e& UAE’s world-record 600Mbps uplink speed is a strategic step forward, catalysing a new era of hyper-fast, uplink-driven digital innovation. This is not just a technological milestone—it’s a launchpad for reshaping the digital world and solidifying the UAE’s role as a global tech leader.”

A new era for enterprise and smart infrastructure

The 600Mbps uplink enables a new wave of connectivity, enhancing uplink-intensive applications across both business and consumer landscapes. Enterprises can now enable real-time sensor data uploads in smart factories and logistics hubs, advancing AI-driven automation and predictive analytics.

Cloud-hosted collaboration will also benefit, supporting instant uploads for 3D modelling, augmented reality (AR), and virtual reality (VR) workflows, driving the next wave of digital creativity.

Uplink-focused solutions like live video analytics, smart city monitoring, and drone surveillance will thrive, thanks to instant data uploads for mission-critical decisions.

Empowering everyday users in the 5G-advanced world

For consumers, this leap forward will transform digital lifestyles—allowing content creators to upload 8K videos and stream immersive content to platforms like YouTube and TikTok in seconds.

Gamers will enjoy lag-free cloud gaming, while smart homes will instantly upload high-definition footage and IoT data, boosting efficiency and responsiveness.

Applications such as virtual event hosting and user-generated AR content will flourish, offering faster, richer, and more immersive digital experiences.

Based on 3GPP Release 17, this deployment takes advantage of enhanced mobile broadband (eMBB) and ultra-reliable low-latency communications (URLLC), laying the groundwork for scalable, energy-efficient 5G networks.

With this successful deployment on a commercial CPE and a live 5G site, e& UAE has demonstrated its ability to turn vision into reality. By optimizing FR1 2100MHz and C-band with Uplink 3Tx, the company is paving the way toward a hyper-connected future.

Once such CPEs become widely available, e& will be well-positioned to empower both consumers and enterprises with next-generation connectivity.

Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has laid the foundation stone for the first station on the Dubai Metro’s Blue Line.

Read-RTA planning new Dubai Metro Gold Line

The announcement was made on the Dubai Ruler’s official X account.

The Blue Line is projected to generate total benefits of Dhs56bn.

The station will become a new landmark in Dubai and will be the first on the Blue Line.

The line will extend 30 kilometers, bringing the total length of Dubai’s rail network to 131 kilometers with 78 stations.

The Dubai Metro Blue Line will significantly enhance mobility across the city by connecting key residential and commercial areas, including Dubai Creek Harbour, Festival City, Mirdif, and Dubai Silicon Oasis.

The line will feature a combination of underground and elevated tracks, with a total of 14 stations along its 30-kilometer route. It will include three major interchange stations: Al Khor (Green Line), Centrepoint (Red Line), and International City (1).

One of the standout features of the project is a signature station at Dubai Creek Harbour, designed by Skidmore, Owings & Merrill (SOM), which will showcase a unique architectural style.

This station is expected to become a key focal point and will be designed to handle 160,000 passengers daily by 2040.

The Blue Line will also include the Dubai Metro’s first-ever crossing over Dubai Creek via a 1,300-metre bridge, adding a striking visual and functional element to the project.

Benefits of the Blue Line

The Blue Line is expected to reduce road congestion in key areas by 20 per cent, boost property values near stations by up to 25 per cent, and directly connect major hubs like Dubai International Airport (DXB) to residential areas. Al Tayer noted that the new line will offer more efficient travel times—ranging from 10 to 25 minutes — across various neighborhoods.

It will also be integrated into Dubai’s broader urban planning strategy, including the ‘20-Minute City’ initiative, which aims to ensure over 80 per cent of services are accessible within a 20-minute commute.

The Blue Line is designed to serve areas expected to house nearly one million residents by 2040, including key developments like Dubai Creek Harbour, Festival City, and International City.