Asian Paints, one of Asia’s most respected names in construction solutions, has taken a bold step into the Middle East with the launch of CureAssure – the world’s first internal curing concrete additive. Recently approved by Dubai Municipality and validated by ICC-ES, this patented technology is set to transform a process that has long been considered routine but often problematic in the region: concrete curing.

Traditionally, curing depends on external water application to hydrate concrete, a method that is labour-intensive, inconsistent, and particularly unsuited to the Gulf’s arid climate. CureAssure changes that dynamic.

“CureAssure is a breakthrough in concrete technology. Unlike traditional curing methods that rely on external water application, CureAssure works from within. Its proprietary molecular structure attracts and encapsulates water molecules, enabling a controlled release throughout the full hydration process. This ensures the concrete cures evenly and thoroughly, without the need for any external curing,” said Joseph Eapen, CEO of Asian Paints Global.

Eapen emphasised that the technology does more than improve performance. “What makes it a game-changer is its ability to eliminate billions of liters of water usage, especially in water-scarce regions like the Gulf. It not only enhances durability and strength but also supports sustainable construction practices by reducing labor, cost, and environmental impact. CureAssure redefines how we think about curing, making it smarter, cleaner, and more efficient.”

Water scarcity has become one of the most urgent challenges facing the Gulf, with construction contributing significantly to demand. “In the Gulf, water scarcity is a pressing crisis. With minimal rainfall, intense heat, and high evaporation, freshwater is incredibly limited. The region depends heavily on desalination just to meet basic needs, yet construction sites consume billions of liters of treated water annually for concrete curing, much of which evaporates before serving its purpose,” Eapen explained.

CureAssure eliminates the dependency on external water curing, offering not just technical efficiency but environmental relief.

Why the UAE was the global launchpad

Asian Paints chose the UAE as the global-first launch market for CureAssure, a move Eapen said was both strategic and symbolic.

“The UAE was strategically selected as the global-first launchpad for CureAssure due to its unique alignment with the product’s value proposition and the region’s construction realities. The UAE and the broader Gulf region face acute water scarcity driven by minimal rainfall and high evaporation rates, making water conservation a top priority. Yet, billions of liters of potable water are still consumed annually for concrete curing,” he said.

The UAE’s leadership in embracing new technologies and its commitment to sustainability provided the ideal platform for the innovation. “Launching in the UAE not only reflects the urgency of water-efficient construction practices but also positions CureAssure at the forefront of sustainable innovation in one of the world’s most dynamic and forward-thinking building markets.”

Asian Paints estimates that CureAssure could save up to 8 billion liters of water annually in the UAE alone.

Eapen broke down the calculation: “The estimate of up to 8 billion liters of annual water savings in the UAE through CureAssure is based on a detailed analysis of current construction practices and concrete usage across infrastructure and real estate projects. CureAssure eliminates this need by embedding hydration directly within the concrete mix. This result is a realistic and conservative estimate, equivalent to filling over 3,200 Olympic-sized swimming pools or meeting the monthly water needs of 450,000 households.”

He added that the projections align with the UAE Water Security Strategy 2036, demonstrating the product’s role as both a practical and strategic sustainability solution.

The launch of CureAssure fits directly into the broader sustainability frameworks shaping the GCC.

“CureAssure is closely aligned with the UAE Water Security Strategy 2036 and broader GCC sustainability mandates by directly addressing one of the region’s most pressing challenges – water scarcity. Its advanced water-retention and controlled-release mechanism enables internal curing, conserving water while enhancing concrete durability and longevity,” said Eapen.

He added that CureAssure’s adoption supports regional visions such as Saudi Vision 2030 by reducing environmental impact and encouraging resource efficiency in construction.

Stronger, more durable concrete

Beyond water savings, CureAssure also promises tangible improvements in concrete performance.

“CureAssure promotes complete and uniform hydration of cement particles, resulting in improved early and long-term compressive strength when compared to field-cured concrete. By ensuring internal moisture availability during the curing phase, CureAssure reduces microstructural defects and enhances the concrete’s resistance to shrinkage, permeability, and chemical attack. This leads to visibly fewer surface cracks and better structural integrity over time,” Eapen explained.

Approval by Dubai Municipality and validation by ICC-ES have played a pivotal role in accelerating market confidence.

“Endorsements from respected regulatory bodies like Dubai Municipality and ICC-ES are pivotal for industry adoption, especially in a region where compliance, quality assurance, and sustainability are non-negotiable. Early trials across the UAE have yielded highly encouraging feedback. Stakeholders have reported noticeable improvements in concrete performance, particularly in terms of reduced surface cracking, enhanced strength development, and significant water savings,” Eapen shared.

Given the pace of regional development, efficiency is critical. CureAssure helps reduce both risks and costs in fast-track projects.

“By eliminating the need for external water curing, CureAssure enables internal moisture retention and controlled release within the concrete matrix. This not only accelerates curing cycles but also reduces labor, equipment, and site management demands. Additionally, by minimising shrinkage and early-age cracking, CureAssure significantly lowers the risk of rework and structural defects, a critical benefit for fast-track projects where quality cannot be compromised,” said Eapen.

Beyond the Gulf: A global opportunity

Although designed with the Gulf’s conditions in mind, CureAssure’s potential reach is global.

“While CureAssure was launched in the Gulf to address acute water scarcity and construction demands, its potential to reshape global concrete practices is immense. Markets experiencing rapid infrastructure growth, water stress, or strong green building mandates, such as India, Egypt, and other parts of Asia and Africa etc. are natural next adopters,” said Eapen.

Asian Paints is also tackling one of the toughest barriers in construction: entrenched practices.

“Asian Paints recognises that innovation in construction often faces resistance due to deeply entrenched practices. To overcome this, we’ve adopted a multi-pronged strategy to drive awareness and accelerate the adoption of CureAssure across the GCC,” Eapen explained.

This includes technical seminars, live demonstrations, pilot projects, collaborations with certification bodies, and targeted communication campaigns that highlight the sustainability and performance benefits of the additive.

With its launch, CureAssure marks a step change for both construction efficiency and environmental stewardship in the Gulf. For Asian Paints, it represents not just a new product but a catalyst for industry transformation.

RRS International Development has officially broken ground on the NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments, a $100m mixed-use project developed in collaboration with Minor Hotels. The milestone marks the arrival of the NH Collection Hotels & Resorts brand on Al Marjan Island for the first time and follows the success of its debut branded residential offering in Palm Jumeirah, Dubai.

Oversubscribed at launch, the project has generated strong investor demand. Speaking at the groundbreaking ceremony, Rakesh Mirchandani, co-founder of RRS International Development and partner at RRS Capital Management, said: “This groundbreaking is more than the start of construction—it’s the beginning of a new chapter fofr this incredible project and celebration of the overwhelming interest we have received. Oversubscribed at launch, we are grateful for the investor confidence shown in both the NH Collection brand and RAK’s emergence as a world-class lifestyle destination.”

The development will feature 121 hotel keys and 36 branded apartments, blending five-star hospitality with contemporary residential living. Its wave-inspired architecture, designed by Arkiplan Consulting Architects & Engineers, reflects the motion of the ocean, while tropical interiors by B8 Architectural Prospective Drawings Services incorporate greenery, open layouts, and vibrant décor. The result is a distinctive fusion of tropical luxury and desert mystique.

Read: Sheraton-branded residences to launch on Al Marjan Island

Project delivery is supported by a consortium of consultants and contractors: HMK Engineering Consultants has been appointed Architect of Record, Innovate Project Development serves as Project Manager, and Atlas Star Piling Foundation has been named enabling works contractor.

Sanjay Narayandas Dhawan, co-founder of RRS International Development and partner at RRS Capital Management commented: “We see Ras Al Khaimah at a turning point. With multi-billion-dirham investments in tourism and leisure, including upcoming gaming resorts, the Emirate is attracting a new wave of international attention. This development aligns with that momentum, setting a new benchmark for branded residences and hospitality-led living in the region.”

The NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments underscores RRS International Development’s strategy of delivering high-quality, design-led projects that meet strong investor demand. Alongside the project, RRS is planning new developments across prime UAE locations and a pioneering digital venture designed to make smart, luxury properties more accessible and profitable.

Dubai’s Roads and Transport Authority (RTA) has begun a series of rapid traffic improvement measures on Al Thanya Street, a key corridor connecting Sheikh Zayed Road and Al Wasl Road, aimed at enhancing traffic flow and pedestrian safety.

The works include upgrading the existing roundabout on Sheikh Zayed Road’s service road leading to Al Thanya Street, constructing a signalised junction at the intersection of Street 10 and Al Thanya Street, and developing walkways with traffic signals for safer pedestrian movement.

Scheduled for completion in early September , the project is part of the RTA’s strategic plan to boost road network efficiency and accommodate Dubai’s growing population, urban development, and economic activity.

The new junction at Street 10 is expected to reduce travel distances for residents moving between Umm Al Sheif and Al Manara, while improving connectivity with Sheikh Zayed Road, Al Wasl Road, and surrounding residential and commercial areas.

Al Thanya Street: Improvements to ease congestion

The upgrades complement previous improvements along Sheikh Zayed Road’s service road and are designed to support future traffic growth on Al Thanya Street.

Al Thanya Street is a major route carrying heavy traffic due to its links with Jumeirah, Al Wasl, Umm Suqeim, Umm Al Sheif, and Al Manara.

The RTA said the improvements will strengthen connections between internal roads and main arteries, enhance safety standards, and provide safer routes for pedestrians and cyclists.

In a significant move to attract foreign investment and top-tier talent, Oman has officially launched its much-anticipated 10-year “Golden Residency” programme, offering long-term residency to eligible investors and skilled professionals through seven distinct investment routes, starting from OMR200,000.

The announcement was made during an event on Sunday, August 31, in Salalah, hosted by the Ministry of Commerce, Industry and Investment Promotion (MoCIIP) under the theme ‘Sustainable Business Environment’. The event was held under the patronage of Sayyid Marwan bin Turki al Said, governor of Dhofar, and attended by senior officials from both the public and private sectors.

Read more-New rule for businesses in Oman: Here’s what you need to know

The programme aligns with Oman Vision 2040, targeting private-sector growth, employment generation, and advanced knowledge transfer.

According to the Oman Observer, the Golden Residency initiative reflects Oman’s ambition to develop a sustainable, investor-friendly ecosystem. As Muscat Daily reported, the launch is part of a wider package of reforms aimed at enhancing the country’s business climate and drawing long-term capital.

“The Golden Residency is not merely a residence permit; it is Oman’s commitment to creating a balanced environment for investors that combines opportunity, stability, and a quality lifestyle,” said Nasima bint Yahya al Balushi, Director General of the Investors Services Centre at MoCIIP.

Oman currently ranks fourth globally in the 2024 Quality of Life Index, a Muscat Daily report noted.

The seven investment pathways

The Golden Residency offers flexibility, with applicants eligible through any one of seven qualifying routes, each with a minimum investment of OMR200,000, unless specified otherwise:

1. Company establishment: Must be at least one year old, with the applicant’s stake in total assets valued at OMR200,000+.
2. Real estate in ITCs: Ownership of completed residential, commercial, or tourism units with a title deed. If held through a company, a certified final balance sheet is required.
3. Government development bonds: Bonds held in the applicant’s name with at least two years to maturity.
4. Listed equities: Market value of publicly traded shares registered to the applicant must equal or exceed OMR200,000.
5. Fixed bank deposit: OMR200,000+ placed in a local bank for five years, renewable throughout the residency term.
6. Job creation: Ownership of a company employing at least 50 Omani nationals and capital exceeding OMR200,000.
7. Foreign investment law companies: Companies registered under Oman’s foreign investment regime can nominate a partner or senior-level professional. More nominations are allowed as capital scales up.

Comprehensive residency benefits

The Golden Residency is structured to offer an appealing lifestyle and business-friendly perks, including:

• Fast-track lanes at airports and border crossings.
• Family inclusion, covering first-degree relatives without limit on number or age.
• Real estate ownership rights beyond ITC zones, subject to legal restrictions; ownership is transferable.
• Permission to employ up to three domestic workers.
• Ability to issue visit visas for extended family members.

Residency holders will also have access to the Invest in Oman platform, which offers end-to-end services from business establishment to expansion.

Global outreach strategy

To ensure broad international participation, the government has partnered with Alam Al Hijrah (Migration World), a state-accredited investment migration consultancy established in 2007. With a global presence in over 60 locations across North America, Europe, Asia, the Middle East, and beyond, the firm is tasked with promoting the programme internationally.

Activities include digital marketing, participation in investor summits, and strategic alliances, all in coordination with MoCIIP.

“By linking residency to tangible financial inputs, like equity, bonds, real estate, and job creation, Oman is sending a clear message: it is open for serious, long-term business,” said a government spokesperson.

Elite companies programme launched

In parallel with the Golden Residency rollout, MoCIIP also introduced another reform-driven initiative: the Elite Companies programme.

Developed in collaboration with the Ministry of Labour, Tax Authority, Royal Oman Police, and the Oman Chamber of Commerce and Industry, the programme seeks to recognise and empower high-performing Omani companies.

Eligible companies will be classified into three categories based on governance, economic contribution, and operational efficiency. To qualify, a company must:

• Be legally registered in Oman
• Employ at least one Omani national
• Comply with all relevant laws and regulations

Additional evaluation metrics include company age, revenue, export volume, Omanisation rate, and market presence.

The initiative aims to support these firms’ domestic and international growth, while fostering innovation, competitiveness, and a stronger Omani private sector.

Strategic vision for a new era

The dual launch of the Golden Residency and Elite Companies programmes marks a pivotal moment in Oman’s economic reform journey. By combining investor-friendly policies with incentives for local business excellence, Oman aims to build a resilient, diversified, and globally integrated economy.

“These programmes are not just policy shifts, they are strategic moves towards realising Oman Vision 2040,” said an MoCIIP official. “We are building the foundation for a thriving, innovative economy that competes on the world stage.”

The UAE Cyber Security Council (CSC) has issued a warning about the increasing risks of using open public wi‑fi networks after recording over 12,000 breaches through such connections since the start of the year, according to a recent report by state news agency, WAM.

According to the council, these incidents account for nearly 35 per cent of all cyberattacks reported in the UAE this year, underscoring the vulnerabilities posed by unsecured networks that hackers exploit to steal passwords, banking details, and personal information.

The CSC stressed the need for caution when connecting to free or untrusted Wi‑Fi, particularly in cafes, airports, and shopping centres, and urged users to adopt safety measures such as multi-factor authentication, trusted security tools, and the use of reliable virtual private network (VPN) applications.

Dr. Mohammed Al Kuwaiti, head of cyber security for the UAE government at the CSC, told WAM that under the directives of the country’s leadership, the council continues its efforts to build a secure cyber environment, strengthen trust in the digital ecosystem, and raise awareness around safe digital practices.

Building cyber resilience with three steps

To help users stay protected online, the council offered three key recommendations:

1. Use a trusted VPN to encrypt digital connections.
2. Enable “safe browsing” features in web browsers.
3. Avoid logging in to sensitive accounts, such as banking or personal email, over public wi‑fi networks.

The CSC also noted that insecure wi‑fi networks can facilitate various types of cyber threats, from “man-in-the-middle” attacks and redirections to fake sites, to the installation of spyware or malware without users’ knowledge.

The council’s Cyber Pulse awareness campaign has returned this year on social media, marking its second edition, and is part of broader national initiatives to enhance cyber resilience and digital hygiene across both institutions and individuals.

Read: Cisco outlines 5 steps to boost cybersecurity in UAE healthcare sector