Salik opens Dhs100,000 design competition to reimagine toll tags
All submissions must be original, contemporary, and previously unpublished, while remaining aligned with local values and traditions
19 December, 2025
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Salik Company, Dubai’s exclusive toll gate operator, has partnered with Dubai Culture and Arts Authority (Dubai Culture) to launch the ‘Erth Dubai Through Your Eyes’ competition, inviting the creative community to reimagine Salik tags through original designs inspired by the city’s identity, cultural diversity and artistic spirit.
The initiative calls on artists, designers, calligraphers and graffiti artists to submit concepts that reflect their personal interpretation of Dubai while celebrating the emirate’s distinctive arts scene. The competition aims to provide a platform for emerging and established creatives, particularly youth, to contribute directly to the evolution of a widely used urban mobility touchpoint.
Entries are now open until 19 January 2026, with a total prize pool of Dhs100,000 ($27,000). Winners will be announced during the 14th edition of the Sikka Art & Design Festival, scheduled to take place from 23 January to 1 February 2026 in the Al Shindagha Historic Neighbourhood. The first-place winner will receive $15,000, followed by $7,000 for second place and $5,000 for third.
Submissions will be reviewed by a judging committee comprising representatives from the Roads and Transport Authority (RTA), Dubai Culture and Salik. The initiative seeks to spotlight multidisciplinary creative talent, support emerging voices and encourage experimentation and innovation within Dubai’s arts ecosystem. It also aligns with Dubai Culture’s broader mandate to reinforce Dubai’s position as a global centre for culture, a hub for creativity and an incubator for talent.
Ibrahim Al Haddad, CEO of Salik, said: “Our collaboration with Dubai Culture on the ‘Erth Dubai Through Your Eyes’ competition extends Salik’s commitment to empowering talent, supporting youth creativity, and reinforcing the role of art as a key element in shaping the future of Dubai. The competition comes in response to the initiative of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, and contributes to strengthening the legacy of ‘Erth Dubai’ by providing an innovative platform that enhances the value of our digital solutions and services and contributes to the development of a smart and sustainable mobility ecosystem. It also opens the door for the next generation to contribute to designing tags that accompany customers on their daily journeys across the city. Through this partnership, we look forward to motivating promising talent in schools, universities, and the creative community, and inspiring them to present works that reflect Dubai’s spirit and support its ambitions to reinforce its global leadership in innovation and quality of life.”
Read: Dubai toll operator Salik posts 39.5% rise in revenue
Shaima Rashed Al Suwaidi, CEO of the Arts, Design and Literature Sector at Dubai Culture, highlighted the role of art in expressing the emirate’s identity and reaffirmed Dubai Culture’s commitment to nurturing talent and expanding access to creative opportunities.
She said: “The ‘Dubai Through Your Eyes’ competition celebrates what makes Dubai distinctive. It will help spread a culture of creativity, encourage innovation among artists, and prompt them to harness the emirate’s cultural and heritage resources to express their diverse visions. The resulting works will strengthen the city’s cultural and creative industries and elevate artistic and visual appreciation across Dubai.”
The competition will expand Salik’s design library while strengthening public engagement with the brand through fresh creative interpretations. All submissions must be original, contemporary, and previously unpublished, while remaining aligned with local values and traditions.










