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Core42’s Mohammed Retmi on how sovereign cloud, AI are reshaping UAE’s digital economy

The VP of Sovereign Public Cloud at Core42 outlines how sovereign cloud is driving innovation, compliance, and the UAE’s push to be a global AI hub

Neesha Salian
Neesha Salian

28 September, 2025

Core42’s Mohammed Retmi on how sovereign cloud, AI are reshaping UAE’s digital economy
Image: Supplied

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As AI adoption accelerates and digital sovereignty becomes central to national strategies, Core42 is playing a key role in shaping the UAE’s cloud and AI ecosystem.

In this conversation with Gulf Business, Mohammed Retmi, VP of Sovereign Public Cloud at Core42, shares insights on how sovereign infrastructure is powering innovation, compliance, and the country’s ambitions to become a global AI hub.

How is AI adoption changing the competitive landscape for businesses in the UAE and globally?

Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications, has said that the future of AI is inseparable from the future of the world, and the UAE is investing heavily in infrastructure and talent to position itself at the forefront of this transformation.

It has already launched the world’s most advanced open-source reasoning model, announced that the National Artificial Intelligence System will serve as an advisory member of the UAE Cabinet from January 2026, unveiled the 5GW UAE–US AI Campus which is the largest outside the US, and confirmed that AI will become a formal subject across all grades beginning with the 2025–2026 academic year.

These steps demonstrate how the country is enforcing its strategy for artificial intelligence and advancing its vision of being recognised as a global frontier in digital transformation.

The same trend is visible around the world. A Stanford study found that 78 per cent of organisations adopted AI in 2024 compared with 55 per cent the year before. The global AI market is expected to grow from $189bn in 2023 to $4.8tn by 2033 – an increase of 25 times in a single decade. This pace of adoption is reshaping how companies compete, innovate and deliver value. AI is no longer a differentiator but a baseline requirement for business success.

Organisations are using it to achieve significant gains in efficiency, decision-making and customer engagement. In the UAE, 80 per cent of professionals now use AI tools daily, up from 56 per cent in 2024, placing the country second worldwide after India.

Job postings requiring AI skills doubled from 5,000 in 2021 to 10,000 in 2024, and AI is expected to contribute $100bn to the UAE’s GDP by 2030, accounting for 14 per cent of the total.

However, this rapid shift also risks deepening the digital divide, with organisations lacking the infrastructure, talent and governance to implement AI effectively at risk of falling behind. The business landscape is becoming increasingly polarised, and long-term success depends on agility, data maturity and responsible practices. Research from the World Economic Forum and McKinsey shows that digitally mature economies and enterprises are accelerating AI adoption far faster than smaller businesses and developing markets. Regulatory scrutiny is also increasing, with frameworks such as the UAE AI Charter and the EU AI Act making compliance and ethical standards essential.

Gartner further reports that more than 63 per cent of organisations globally either do not have or are unsure if they have the right data management practices for AI, reinforcing that as AI becomes embedded in everything from customer service to supply chain optimisation, the winners will be those who combine technological capability with strategic foresight and operational discipline.

How is the UAE embedding sovereignty into its economic and technology infrastructure, and what lessons can other countries learn?

The UAE has taken a holistic approach to digital sovereignty, integrating it into national strategy, regulatory frameworks, and infrastructure investments. The launch of the UAE Artificial Intelligence and Advanced Technology Council (AIATC) and the National Strategy for Artificial Intelligence 2031 has provided clear governance, while initiatives like the UAE AI Charter and the Personal Data Protection Law establish robust ethical and compliance framework.

These measures are supported by major investments in sovereign capabilities, including hyperscale national data centres and tailored offerings like the Core42 Sovereign Public Cloud, which already serves more than 50 customers across regulated and high-impact sectors. This platform enables organisations to adopt and deploy AI and cloud services while ensuring sensitive data remains under UAE jurisdiction.

Other countries can learn from the UAE’s sovereignty-first strategy by recognising that digital sovereignty is not just about data localisation, but rather about creating an ecosystem where innovation and national resilience coexist. By investing early in sovereign cloud platforms, national compute infrastructure, and AI talent development, and by forming strategic partnerships with global tech leaders like Microsoft, the UAE has shown how to balance openness with control.

This approach provides enterprises with the confidence to scale AI responsibly, attract investment, and deliver services that meet the highest standards of trust, performance, and compliance.

For businesses, compliance is often viewed as a barrier to innovation. How can sovereign cloud help organisations innovate while meeting regulations?

Compliance doesn’t have to slow innovation; when done right, it can accelerate it. A sovereign cloud provides organisations with a trusted foundation to innovate confidently, offering built-in controls, localised data residency, and adherence to national and sector-specific regulations. This means businesses can scale AI, analytics, and digital transformation initiatives without worrying about regulatory missteps or cross-border data exposure.

Core42’s Sovereign Public Cloud, for example, is built on Microsoft Azure, and combines Azure’s hyperscale infrastructure with Core42’s sovereign controls platform, Insight. This unique pairing gives organisations granular oversight of data flows, workloads, and compliance posture, while retaining the power, flexibility and scalability of a Microsoft’s global cloud ecosystem.

By removing uncertainty around compliance, sovereign cloud empowers regulated industries such as banking, healthcare, energy, and government to focus resources on creating value rather than managing risk. Organisations can pilot and deploy emerging technologies like AI, machine learning, and advanced analytics faster because governance is embedded at every layer of infrastructure.

The UAE’s sovereignty-first model shows that strong regulations and rapid innovation can coexist, and businesses that invest in sovereign platforms are better positioned to meet evolving global standards, safeguard trust, and unlock competitive advantage.

Read: Space42 to develop UAE’s first sovereign mobility cloud with Microsoft and Core42

How are public sector organisations and regulated industries like finance, healthcare, and energy leveraging the Sovereign Public Cloud today?

Public sector entities and regulated industries are using the Sovereign Public Cloud to modernize mission-critical workloads while enabling compliance with some of the world’s most rigorous regulatory frameworks. Government entities are migrating citizen services and national platforms to sovereign infrastructure, ensuring privacy and resilience at scale, while banks are deploying fraud detection, risk management, and customer-facing systems in line with national regulations.

In healthcare, sensitive patient data is securely analysed for AI-driven diagnostics and population health management, and in energy, companies are applying advanced analytics for predictive maintenance and sustainability programs.

Core42’s recent whitepaper with Microsoft highlights how sovereign cloud is becoming foundational to national resilience, outlining the policy, infrastructure, and innovation imperatives for AI adoption at scale. This vision is already in action, with organisations such as First Abu Dhabi Bank (FAB) migrating core banking workloads to boost agility and compliance.

The Department of Government Enablement – Abu Dhabi (DGE) is leveraging the platform to support its goal of becoming the world’s first fully AI-native government by 2027, already migrating 47+ entities and powering 11 million daily digital interactions.

Together, these partnerships illustrate how Core42 and Microsoft, through the Sovereign Public Cloud offering, are helping to drive national transformation and set a global benchmark for secure, AI-ready cloud adoption.

How do you see sovereign cloud shaping the UAE’s ambitions as a global AI hub?

Sovereign cloud is the backbone of the UAE’s AI ambitions. Becoming a global AI hub requires not just advanced models and compute power, but also the ability to process and store sensitive data securely, meet strict regulatory requirements, and maintain digital sovereignty over critical national assets. The UAE’s sovereignty-first strategy enables AI innovation to scale confidently, with infrastructure built to handle the massive data volumes, specialised workloads, and governance needs that define the AI era. By embedding security, compliance, and performance into every layer of the cloud, organisations can focus on experimentation, product development, and real-world deployment without compromising trust or resilience.

Core42’s Sovereign Public Cloud is already enabling this vision by providing enterprises and government entities with a trusted platform to run AI, machine learning, and analytics workloads at scale while allowing data to remain under UAE jurisdiction. In addition, our recently announced Signature Private Cloud, currently live in Customer Preview with general availability coming soon, delivers full digital sovereignty for sectors managing secret and top-secret data, including defense, national security, public safety, financial services, healthcare, and critical infrastructure.

Together, these offerings form a comprehensive sovereign cloud portfolio that meets the full spectrum of organisational needs, from agile innovation environments to highly restricted deployments. This positions the UAE as a trusted global hub for AI innovation with unmatched security, scalability, and regulatory confidence.

The global sovereign cloud IaaS market, valued at $37bn, is forecast to grow at a 36 per cent CAGR to $169bn by 2028. As investment in sovereign infrastructure accelerates worldwide, the UAE’s blueprint stands out as a compelling example of how infrastructure sovereignty can drive both economic competitiveness and global AI leadership.

What’s next for Core42’s Sovereign Public Cloud?

After being a first mover in the market, we are continuing to expand and innovate at speed. Our roadmap focuses on strengthening value-added services for customers, deepening collaboration with independent software vendors (ISVs), and enabling multi-cloud strategies so organisations can leverage the best global capabilities within a sovereign framework.

We’re also enhancing our Insight controls platform to provide even greater visibility, compliance automation, and AI governance features, enabling customers to deploy advanced workloads securely and confidently.

The sovereign cloud strategy we’ve developed with Microsoft in the UAE is unique, and hyperscalers are beginning to mirror it in other markets. By continuously raising the bar in AI performance, regulatory alignment, and sovereign infrastructure, we aim to make advanced capabilities accessible globally, reinforcing the UAE’s position as a leader in secure, scalable, and responsible AI innovation.

In five years, how do you envision the intersection of sovereignty, AI, and cloud shaping the region’s economy?

Over the next five years, sovereignty, AI, and cloud will converge to form the cornerstone of the region’s digital economy. AI adoption is accelerating faster here than in almost any other market, and sovereign infrastructure will enable nations to scale AI confidently, reduce digital dependency, and drive localised innovation that addresses regional priorities in sectors such as finance, healthcare, energy, and public services.

This evolution will unlock new markets, business models, and opportunities in areas like cybersecurity, compliance, and advanced analytics, while raising the standard of citizen services and private sector performance.

Realising this vision will require bold investments in regional infrastructure, talent pipelines, and strong data governance frameworks. Governments and enterprises must collaborate to build trusted, AI-ready platforms while enacting policies that balance innovation, ethics, and societal impact.

Challenges remain, such as reducing foreign dependence, facilitating equitable access to skills and technology, and mitigating job displacement through reskilling programs, but under the guidance of our wise leadership, I am confident in the region’s potential to become a global model for responsible, sovereign-driven AI growth.

Abu Dhabi Beach Guideline: What visitors need to know

The initiative underscores the emirate’s long-term vision of creating inclusive and environmentally responsible public spaces

Gulf Business
Gulf Business

28 September, 2025

Abu Dhabi Beach Guideline: What visitors need to know
Image credit: WAM/Website

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The Department of Municipalities and Transport (DMT) has released the Abu Dhabi Beach Guideline, a comprehensive document designed to steer the future of beachfront development across the emirate. The guideline sets robust standards that prioritise ecological preservation and public accessibility, reinforcing Abu Dhabi’s position as a regional leader in sustainable urban development.

The initiative underscores the emirate’s long-term vision of creating inclusive and environmentally responsible public spaces. It lays down a blueprint that blends innovative planning with environmental safeguards, aligned with the “Year of Community” to enhance the quality of life for both residents and visitors, a WAM report said.

Read more-The return of the Dubai Fountain: Show dates, timings and what’s new

Dr Saif Sultan Al Nasri, Acting Under-Secretary at DMT, described the guideline as a foundation for “complete and impactful transformation” of Abu Dhabi’s coastlines. “By integrating innovative concepts with rigorous safeguards, we are creating spaces that will enrich lives for decades to come,” he stated.

The guideline includes specific mandates to ensure ease of access for all, including children and People of Determination, through features such as ramps, adaptive play areas, and accessible facilities. These are carefully designed to coexist with the preservation of sensitive marine ecosystems, in line with global environmental standards.

Enriching the beachfront experience

The framework also outlines amenities aimed at enhancing user experience. These include inclusive restrooms, prayer rooms, family picnic areas, sports grounds, and smart parking solutions. Supporting infrastructure such as walkways, cycling tracks, lifeguard towers, and retail kiosks aim to create inviting, year-round destinations.

Additional provisions for traffic calming, targeted lighting, and intuitive wayfinding systems have also been integrated to boost safety, connectivity, and usability.

The return of the Dubai Fountain: Show dates, timings and what’s new

This level of anticipation reflects not only the fountain’s global appeal but also its emotional significance for many visitors

Nida Sohail
Nida Sohail

27 September, 2025

The return of the Dubai Fountain: Show dates, timings and what’s new
Image credit: Supplied

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After months of silence, the Dubai Fountain, one of the world’s most iconic and visited attractions, is preparing to make its triumphant return to Downtown Dubai on October 1. The relaunch of the fountain, renowned globally as the largest choreographed fountain system, marks a significant milestone in the city’s continued evolution as a global hub for tourism, innovation, and entertainment.

Read more-Dubai’s Mall of the Emirates turns 20: Inside its Dhs5bn redevelopment

Following a carefully orchestrated five-month renovation, the fountain is set to dazzle once more with its immersive blend of water, light, and music, reaffirming its status as a cultural and visual centerpiece of the city.

The Dubai Fountain’s reopening has already sparked excitement on an international scale. With social media abuzz for weeks, the buzz surrounding its return has transcended borders. Tourists and residents alike have eagerly tracked progress updates, with many international travellers aligning their Dubai itineraries around the relaunch.

This level of anticipation reflects not only the fountain’s global appeal but also its emotional significance for many visitors. Over the years, the attraction has become more than just a spectacle, it has evolved into a shared memory and must-visit destination, drawing millions each year to the Burj Lake promenade at the foot of the Burj Khalifa.

Phase one renovation completed ahead of schedule

The return of the Dubai Fountain comes after the successful completion of Phase One of its multi-phase renovation plan. Emaar, the master developer behind Downtown Dubai, announced that the initial phase, which included extensive maintenance work such as re-tiling, water insulation, and repainting, was completed ahead of schedule, underscoring the group’s commitment to quality, safety, and operational excellence.

These upgrades were essential not only to preserve the visual beauty of the fountain but also to ensure it continues to operate safely and reliably as a high-precision entertainment system.

Looking ahead, Emaar has confirmed that phase two of the renovation is already in motion and slated for completion in Q2 2026. This next chapter in the fountain’s transformation will incorporate cutting-edge technological enhancements and creative innovations, aimed at delivering a reimagined viewing experience that pushes the boundaries of entertainment.

While details of the new features remain under wraps, the company hinted at an integration of advanced performance capabilities, likely involving interactive elements, immersive visual displays, and potentially AI-powered choreography.

Full show schedule to resume October 1

Starting October 1, the Dubai Fountain will resume its full schedule of daily performances, offering multiple opportunities for visitors to witness the show in all its glory.

  • Afternoon shows will take place at 1:00pm and 1:30pm daily, with Friday performances at 2:00pm and 2:30pm
  • Evening shows will run every 30 minutes from 6:00pm to 11:00pm, bringing the Downtown promenade to life with music, light, and water in a mesmerising symphony.

Each show, known for its precision choreography and diverse soundtrack, from Arabic classics to international hits, will once again provide an unforgettable experience for first-time viewers and returning fans alike.

Mohamed Alabbar, Founder of Emaar, emphasised the symbolic importance of the fountain’s return in a statement:

“The return of Dubai Fountain is a celebration of Dubai itself, its spirit, its energy, and its ability to inspire the world. This landmark has always brought people together, creating shared moments of wonder and joy.”

Alabbar added that the fountain stands as a beacon of Dubai’s continued ambition to lead in innovation and experiential design. With its blend of artistry and engineering, the fountain exemplifies the city’s ability to create world-class landmarks that leave a lasting impression.

Reinforcing Dubai’s global destination status

As the Dubai Fountain prepares to once again illuminate the night sky, its return reinforces the emirate’s commitment to offering best-in-class experiences for both residents and visitors. Emaar’s long-term vision, backed by continuous reinvestment and innovation, aligns with Dubai’s broader goal of positioning itself as a global epicenter of culture, tourism, and urban excellence.

The fountain’s revival is more than just a reopening, it marks the beginning of a bold new chapter for one of the city’s most treasured attractions. And with even greater enhancements promised by 2026, the story of the Dubai Fountain is far from over, it’s only just beginning.

Emergent raises $30m to accelerate global growth and expand into MENA

Emergent’s entry into the region will empower entrepreneurs and small businesses to build and scale applications without coding

Rajiv Pillai
Rajiv Pillai

26 September, 2025

Emergent raises $30m to accelerate global growth and expand into MENA
Mukund Jha, co-founder and CEO and Madhav Jha, co-founder of Emergent (Left to Right)/Image: Supplied

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Emergent, one of the world’s fastest-growing AI startups, has announced $30m in total funding, including a $23m Series A led by Lightspeed. This follows a $7m seed round earlier this year. Founded in 2025 in San Francisco, the company has already achieved $15m in annual recurring revenue (ARR) within just 90 days of launch, underscoring its rapid trajectory.

With MENA fast becoming a hub for software innovation and SME digital transformation, Emergent’s entry into the region will empower entrepreneurs and small businesses to build and scale applications without coding. Participation in the funding round also included YC, Together, Prosus, and leading angel investors such as Jeff Dean (Google), Devendra Chaplot (Thinking Machines), Siqi Chen (Runway), Srinivasan Venkatachary (Google DeepMind), Prasanna (Rippling), and Balaji Srinivasan.

Emergent’s agentic vibe-coding platform enables anyone—from solo founders to SMEs—to build full-stack, production-grade applications powered by autonomous AI agents. Unlike existing tools, Emergent provides a ready-to-use app from day one, managing everything from user interfaces to servers, logins, payments, and scalability. Its specialised AI agents code, test, and launch applications, offering the equivalent of a cloud-based development team that can identify and fix issues, sustain long sessions, and retain context. Built entirely in-house, the platform’s coding agent and infrastructure are designed for speed, reliability, and security.

“My brother and I built Emergent to equip anyone with an idea and a phone with the tools to create software affordably,” shared Mukund Jha, co-founder and CEO. “For decades, the biggest barrier to innovation has been access to technical talent and capital. We designed Emergent to remove those barriers so that anyone, from a shopkeeper to a startup founder, can bring their vision to life at a fraction of the time and cost. In regions like MENA, where governments are driving digital-first economies and SMEs form the backbone of growth, we see a tremendous opportunity. Our platform ensures that innovation is no longer limited to software engineers, it belongs to everyone.”

Globally, small businesses and individuals are already deploying Emergent to solve real problems. Examples include a jewelry store owner who streamlined pricing across 50 outlets and now sells her app to others; a healthcare provider digitising wheelchair inventory with photo-based onboarding; and an EV marketplace app in the UK. In Dubai, a professional attending an AI course used Emergent to build a voice-powered productivity app in a week, which he is now developing into a full-scale tool for creators, professionals, and researchers.

“Remember when photography demanded understanding lenses, aperture, lighting, film development, and more? Then the iPhone compressed all of it into a single button for billions of people. Emergent collapses the complexity of software into a single button anyone can press to ship, scale, and earn, and Lightspeed is proud to back them on this exciting journey,” said Hemant Mohapatra, partner at Lightspeed.

The new funding will fuel Emergent’s expansion into high-growth regions including the Middle East, where governments are driving digital transformation and SME empowerment under initiatives such as UAE Vision 2030 and Saudi Vision 2030. Every spreadsheet hack, manual workflow, or “there should be an app for that” idea can now be turned into software with Emergent’s platform.

To date, Emergent has enabled over 1 million users to create more than 1.5 million apps across industries from retail and healthcare to logistics and personal productivity.

Deepak Chopra’s Beacon Media and Anand Mahindra’s IN10 Media form global content alliance

As part of the collaboration, prominent businessman Neil Cabral has been appointed as an advisory board member for Beacon Media

Gulf Business
Gulf Business

26 September, 2025

Deepak Chopra’s Beacon Media and Anand Mahindra’s IN10 Media form global content alliance
From left: Manoj Narender Madnani, chairman and co-founder of Beacon Media; Anand Mahendra, chairman of Mahendra Group; Neil Cabral, advisory board member at Beacon Media; Aditya Pittie, managing director of IN10; and Vivek Krishnani, CEO of MovieVerse Studios.

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Beacon Media, co-founded by wellness pioneer Dr Deepak Chopra, has partnered with MovieVerse Studios, the mainstream content arm of Anand Mahindra’s IN10 Media Network, to create a global content alliance that aims to amplify stories from the Global South.

The alliance will focus on building a borderless content ecosystem connecting Hollywood, India, the Middle East, Africa, and Latin America, reaching over 3 billion viewers worldwide.

As part of the collaboration, Neil Cabral has been appointed as an advisory board member for Beacon Media. Cabral brings more than three decades of experience across strategy, finance, wellness, pharmaceuticals, and banking. He has held senior leadership roles at global corporations including Abu Dhabi Islamic Bank, Standard Chartered, Credit Agricole, Citibank, HSBC, and ICICI Bank.

He previously served as executive director and board member of Himalaya Wellness Worldwide, overseeing its global expansion to over 90 countries, and currently serves as the Global CEO of a multi-billion dollar single family office. Cabral’s diverse career spans multiple regions and industries, making him a key figure in bridging markets from the Middle East to Asia and beyond.

“I’m humbled to be appointed as an advisory board member, super excited with this partnership and to be working closely with visionaries and skilled entrepreneurs like Manoj Narender Madnani, who conceptualised Beacon Media, and industry stalwarts Aditya Pittie, Vivek Krishnani, and Simon Cowell,” Cabral said.

“The blessings and support of world-class founders Anand Mahindra and Dr Deepak Chopra on this partnership is not only a testament to its potential, but a powerful catalyst for growth, credibility, and meaningful impact across multiple levels.

He added: “I believe the future of storytelling is built on powerful collaborations that blend creativity, technology, and global reach. By bringing together diverse voices and innovative tools, this alliance is shaping a more inclusive content ecosystem — one that connects with global audiences.”

Neil Cabral has been appointed as an advisory board member for Beacon Media

Leaders on the partnership

Aditya Pittie, managing director of IN10 Media Network, said: “In today’s connected world, the future of storytelling depends on meaningful collaborations that bring together creativity, technology, and reach. This partnership encourages the industry to work more closely, fostering a diverse and inclusive content ecosystem that resonates with global audiences.”

Manoj Narender Madnani, chairman and co-founder of Beacon Media, added: “This alliance is about reshaping the global entertainment landscape. It’s 1+1=11 in action, where strategic partnerships, such as this one with IN10 Media, backed by entrepreneurs like Aditya Pittie and Anand Mahindra, multiply impact. Since the very inception of Beacon Media, Neil Cabral has been an integral part of our journey, offering unwavering guidance and strategic insights that have shaped our path.”

Vivek Krishnani, CEO of MovieVerse Studios, highlighted the role of the Global South: “The Global South is home to some of the most dynamic and culturally rich stories waiting to be told. With this partnership, we are ensuring these culturally rooted narratives reach the global stage in the most impactful way possible.”

A network of influence

IN10 Media, previously co-owned by Mukesh Ambani’s Reliance Industries and media veteran Mahesh Samat, is now led by Pittie following Mahindra’s acquisition of Ambani and Samat’s stakes.

Beacon Media also distributes content through Lounges.TV, which counts British music executive Simon Cowell among its backers.

Cabral additionally serves on several prominent boards, including the Indian Super League, co-promoted by Reliance Industries and Star India, and is a member of the UAE-India Technical Council under the Comprehensive Economic Partnership Agreement (CEPA).

Emirati employment: Ru’ya 2025 powers up the UAE’s future workforce

The Get Hired! initiative played a pivotal role in accelerating interview processes and driving instant placements

Gulf Business
Gulf Business

26 September, 2025

Emirati employment: Ru’ya 2025 powers up the UAE’s future workforce
Image credit: WAM/Website

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The 24th edition of Ru’ya Careers UAE Redefined concluded on September 25 at Dubai World Trade Centre (DWTC), marking a record-breaking year for Emirati employment opportunities.

Over three days, thousands of jobseekers engaged with recruiters, while employers conducted on-site interviews at scale, highlighting Ru’ya’s growing influence as the UAE’s leading employment and skills platform.

Read more-UAE is using AI to hire: What skills do you need to land a job?

Key sectors including aviation, healthcare, retail, insurance, digital services, and logistics were represented. The Get Hired! initiative played a pivotal role in accelerating interview processes and driving instant placements, a WAM report said.

Spotlight on innovation and skills of the future

This year’s edition placed strong emphasis on innovation and future-ready industries. Dubai Municipality launched the region’s first Virtual Reality Food Safety Inspector programme, while also collaborating with Rochester Institute of Technology Dubai to introduce a Professional Certificate in Data Analytics, aimed at boosting youth digital capabilities.

Dubai Police’s Air Wing opened up pilot vacancies, and Dubai Customs showcased its Masar 33 programme, highlighting roles in advanced customs operations.

Shamsa Al Falasi, UAE Citi Country Officer and CEO of Citibank N.A., UAE, noted high youth engagement through programmes like Mehnaty, while Asma Alsharif, AVP, Sustainable Development, Exhibitions, DWTC, emphasised the platform’s ability to bridge Emirati talent with both traditional and future industries.

Competitions added dynamic energy: Etihad Private School won the “Game Out to Mars” challenge; Deira International School took top spot in “FutureFit by DIDI”; Al Ittihad Private School Jumeirah won “The Next Founder”; and Al Mawakeb, Garhoud, topped “The Hackathon”.

Empowering entrepreneurs and advancing Emiratisation

In a first, the Ru’ya Concept Store showcased products from nine Emirati entrepreneurs. The event, supported by DP World, ADIB and ENOC, also featured PwC Middle East’s Watani programme, which has successfully onboarded over 250 Emiratis to date.

With unprecedented participation and measurable impact, Ru’ya further cemented its role in the UAE’s Emiratisation strategy. The next edition is scheduled for September 28–30, 2026 at DWTC.

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