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Emirates soars to further success: CCO Adnan Kazim on its growth and global reach

Adnan Kazim, CCO Emirates, discusses the airline’s multifaceted approach to growth, emphasising network expansion and enhanced customer experiences

Neesha Salian
Neesha Salian

27 May, 2025

Emirates soars to further success: CCO Adnan Kazim on its growth and global reach
Image: Emirates/ Ales Photography

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Emirates Airline is experiencing a period of robust expansion and strategic partnerships, a drive keenly felt at the recent Arabian Travel Market (ATM) in Dubai. In a conversation with Gulf Business editor, Neesha Salian, at the bustling Emirates stand, Adnan Kazim, the airline’s chief commercial officer, shed light on the airline’s multifaceted approach to growth, emphasising network expansion and enhanced customer experiences.

“ATM is a very important annual event for us,” Kazim stated, noting its unique ability to gather over 2,800 participants from across the globe, especially fostering engagement with destinations in Africa, Asia, and the Middle East. Beyond showcasing cutting-edge products like the A350 aircraft and new seating innovations, Emirates’ strategic focus at ATM extended to crucial memorandums of understanding (MOUs) with various countries. Kazim explained, “These MOUs are critical because as we expand — approaching 250 destinations — we need to bring more focus to individual markets. The agreements help us plan and execute joint marketing activities, sales blitzes, and destination promotions in a more structured way.”

The airline’s commitment to the cruise sector also featured prominently at ATM. “Regarding cruises, that’s another important component for both us and Dubai,” Kazim affirmed, highlighting Dubai’s role as a winter cruise hub. Emirates aims to facilitate the end-to-end journey for cruise passengers, currently collaborating with over 78 cruise lines, a number Kazim says is “continuously scaling up”.

Meanwhile, Emirates has significantly broadened its airline partnerships, now boasting 164 agreements, including rail, helicopter, interline, and codeshare arrangements, providing seamless access to over 1,800 cities.

Collaborations with carriers like Kuwait Airways, Philippine Airlines, Air Seychelles, and Condor are instrumental in fortifying its global network and connectivity.

Discussing Emirates’ recent route launches to Vietnam, Cambodia, and China, Kazim explained the strategic importance of these Asian markets. “Asia continues to be a major growth driver for us,” he said. “China is picking up again, Vietnam’s economy is booming, and Cambodia is an untapped opportunity — particularly underserved from the Middle East, Africa, and Europe.”

He noted that destinations such as Siem Reap and Da Nang are seeing increasing tourism demand, with Emirates extending operations from Bangkok to create convenient side-trip opportunities. Shenzhen, a burgeoning tech hub, aligns perfectly with Dubai’s focus on AI and future technologies. “It made perfect sense to strengthen that connection,” Kazim concluded.

Kazim also elaborated on Emirates’ substantial investment in its commercial strategy, including the ongoing retrofit programme and the successful launch of Premium Economy. He stated, “Innovation, service quality, and technology are pillars of our commercial strategy.” This is evident in AI-enabled services and enhanced customer touchpoints, even extending to an expanded retail footprint with 11 new stores. “We want to stay in front of the customer,” he added.

The introduction of Premium Economy in 2022 proved to be a “game-changer” post-Covid-19, addressing the surge in premium travel demand. “We’re offering nearly one million premium economy seats (annually) now, scaling to two million seats by the end of the year, and four million by next year,” Kazim revealed. He observed that “premium economy did not cannibalise business class. Instead, economy travellers are opting to upgrade, improving our yield and enhancing customer satisfaction. It provides many business-class features at more affordable prices. Today, Emirates is a market leader in this segment.”

Emirates: Strategic moves, big results

The carrier’s strong performance in 2024-25 underscores these strategic moves. The airline’s total passenger and cargo capacity grew 4 per cent to 60 billion ATKMs (available tonne klometres), nearing pre-pandemic levels. Emirates introduced new destinations like Bogotá and Madagascar; restarted flights to Phnom Penh, Lagos, Adelaide, and Edinburgh; and enhanced services to 21 other cities, serving 148 cities in 80 countries by March 31.

The first Airbus A350 aircraft joined the fleet this year, bringing added capacity for the airline to serve customer demand with its latest products.

Despite ongoing delays in new aircraft deliveries, Emirates expanded its retrofit programme to 219 aircraft with a $5bn investment, ensuring a modern cabin experience. The airline reported a record profit after tax of Dhs19.1bn ($5.2bn), marking its best-ever performance with a 14.9 per cent profit margin, driven by robust travel demand and network strength.

Emirates carried 53.7 million passengers, a 3 per cent increase, and maintained a passenger seat factor of 78.9 per cent. Investments continued in customer experiences, including Dhs63m in new and renovated lounges globally and the expansion of its Chauffeur-Drive Service to over 70 cities.

Emirates SkyCargo also delivered a strong performance, carrying 2.3 million tonnes of goods, a 7 per cent increase. The cargo division contributed 13 per cent to total revenue, reflecting its ability to meet demand with specialist logistics solutions, leveraging Emirates’ global network and Dubai’s world-class intermodal capabilities.

New initiatives included adding Copenhagen to its freighter network, an MoU with Astral Aviation for African reach, and launching Emirates Delivers in Saudi Arabia. The airline has 13 freighters on order, aiming for a fleet of 21 by December 2026.

Staying ahead of the rest

The comprehensive overview of Emirates’ strategic moves, robust financial performance, and dedicated customer experience enhancements paints a clear picture of an airline firmly on an upward trajectory. From expanding its global footprint with new routes and vital partnerships to investing heavily in its fleet and ground services, Emirates is not merely recovering but forging ahead stronger than ever.

Kazim’s clear enthusiasm for this path underscores the airline’s future-focused vision. As he put it, “We believe in staying ahead of the curve.” This commitment to innovation and customer satisfaction, coupled with strategic market focus, positions Emirates to continue its remarkable growth story, promising even greater connectivity and elevated travel experiences for passengers worldwide.

Inclusivity in the workplace: A strategic imperative for the UAE

Employers must embed inclusivity into their values and operational systems. And society must embrace diversity as a strength, not a challenge.

Inclusivity in the workplace: A strategic imperative for the UAE
Images: Supplied

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In today’s fast-evolving work environment, inclusivity is no longer just a moral obligation but a strategic advantage. Yet many workplaces remain unprepared to meet employees’ needs, leaving talent untapped and opportunities missed. To move forward, we must rethink what it means to create truly inclusive workplaces.

Understanding the challenge

In the UAE, protective laws safeguard the rights and wellbeing of People of Determination (POD), including people living with Multiple Sclerosis (PwMS).

Federal Law No 29 and Cabinet Decision No (43) of 2018 ensures equal opportunities and protection from discrimination for employees with special needs. Despite this robust regulatory framework, challenges persist.

Multiple Sclerosis (MS), a chronic autoimmune condition, disrupts the central nervous system, causing debilitating symptoms, fatigue, and cognitive impairments. Global MS prevalence has risen, with 2.9 million cases reported in 2023.

The UAE has transitioned into a moderately high-risk zone.

Recent research and reporting by local health-focused organizations reveal a pressing call to action: workplaces and policies must evolve to better support PwMS and other PODs.

In a whitepaper recently published by the National MS Society (NMSS), it was revealed that 36 per cent of unemployed PwMS who reported not working due to MS cited a lack of employer support as a key reason for leaving the workforce. The result is emotional distress, including anxiety and depression, driven by uncertainty, fatigue, and frustration.

Many also face social isolation due to stigma and a lack of understanding from family, colleagues, and employers.

The consequences ripple outward: higher unemployment, personal hardship, and lost opportunities, not only for individuals, but for the organisations that fail to harness their talent.

A question worth asking

Can we afford to think of workplace inclusivity as a luxury rather than a necessity?

The answer is a resounding no. The cost of inaction is far too high for individuals, organisations, and society. MS often affects people at the peak of their working lives, with an average onset age of 26 years in the region. Without inclusive workplacess, many are forced to leave employment, facing financial instability, limited medical coverage, and missed opportunities for growth.

The loss is equally significant for employers: skilled employees, institutional knowledge, and the innovation that comes from diverse teams.

For society, the effects are systemic, weakening social cohesion and stunting economic progress.

The path forward

Addressing this challenge begins with awareness. A greater understanding of MS, its symptoms, impact, and simple accommodations should be integrated into workplace culture. Awareness training can empower teams to build inclusive environments.

Flexible work arrangements are equally vital. For PwMS, remote work or flexible hours can mean the difference between career progression and unemployment. These are not extraordinary measures; they are practical, scalable solutions that make the workplace better for everyone.

But true inclusivity requires structural change. Accessible infrastructure, such as ramps and elevators, must be matched with transparent systems for accommodation requests. Employers should rethink organizational structures to co-create career pathways with PwMS, adapting roles to fit both the individual and the business.

One organisation helping to shape this path is the NMSS, which continues to elevate the conversation around inclusive employment by providing insights and resources tailored to the UAE context.

Organisations that engage with employees as individuals with unique contributions and needs will see greater retention, stronger teams, and more loyal staff.

Leading by example

The UAE has a unique opportunity to set a global standard for workplace inclusivity. By building on existing frameworks, the nation can ensure consistent protection and signal its commitment to a future where every worker is valued.

Countries like Germany and Japan have demonstrated how inclusive policies can drive national progress. By embedding inclusivity into its cultural and economic identity, the UAE is well-positioned to lead.

The benefits, greater innovation, stronger teams, and a more equitable society are simply too significant to ignore.

A shared responsibility

Transformation relies on collaboration. Policymakers can refine existing legislation and lead awareness efforts. Employers must embed inclusivity into their values and operational systems. And society must embrace diversity as a strength, not a challenge.

By creating workplaces where every individual’s contribution is recognised, we pave the way for a future where inclusivity is the norm.

So, is inclusivity a luxury? Or is it a necessity?

It is neither. It is the very foundation on which thriving workplaces and thriving societies are built.

Yasmin Mitwally works with with the National MS Society and Assia Nait Kassi is part of the MentalEdGroup.

ADGM’s FSRA fines 23 entities for international tax regulation breach

The CRS and FATCA frameworks are part of international efforts to enhance tax transparency and combat global tax evasion

Gulf Business
Gulf Business

26 May, 2025

ADGM’s FSRA fines 23 entities for international tax regulation breach
Image: ADGM/ For illustrative purposes

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The Financial Services Regulatory Authority (FSRA) of ADGM (Abu Dhabi Global Market) has imposed fines totalling Dhs610,000 on 23 entities for breaching the Common Reporting Standard (CRS) Regulations 2017 and/or the Foreign Account Tax Compliance Act (FATCA) Regulations 2022.

The sanctions follow enforcement actions taken against the entities for a range of compliance failures, including not submitting required risk assessments and annual information returns, failure to follow due diligence procedures, reporting incomplete or inaccurate information, and not collecting valid self-certification forms from account holders.

The CRS and FATCA frameworks are part of international efforts to enhance tax transparency and combat global tax evasion.

The UAE’s participation in these inter-governmental arrangements facilitates the automatic exchange of financial account data with other jurisdictions.

ADGM’s FSRA committed to following global tax reporting standards

“ADGM is committed to upholding international tax reporting standards,” said Emmanuel Givanakis, CEO – FSRA at ADGM. “These enforcement outcomes reflect the FSRA’s firm support for the UAE’s commitment to financial transparency and alignment with global commitments to information exchange. We are committed to identifying and addressing practices that do not meet our commitment to combat tax evasion through implementing robust and effective regulations in line with leading global standards of compliance and reporting responsibility.”

Details of the FSRA’s CRS and FATCA penalty notices are available on the ADGM website.

Hi-tech shopping: AI robots are here to help you shop in Dubai

The focus is on using real-time feedback and live interactions to inform practical applications of robotics in retail

Gulf Business
Gulf Business

26 May, 2025

Hi-tech shopping: AI robots are here to help you shop in Dubai
Image credit: Getty Images (Picture used for illustrative purposes)

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Dubai Future Foundation (DFF) has partnered with Majid Al Futtaim—the leading retail, leisure, and lifestyle group in the Middle East, Africa, and Asia—in a first-of-its-kind collaboration to explore the future of robotics in retail, starting not in labs but in shopping malls with real shoppers.

Read-Logistics: Robots aren’t replacing us; they are redefining what we do

The partnership features a live pilot at City Centre Mirdif, where two avatar-style robots are assisting visitors in navigating the mall. This trial is part of a broader initiative aimed at understanding how robotics can enhance everyday experiences in shopping centres, hotels, and entertainment destinations—making them more intuitive, connected, and human, a WAM report said.

Dubai Robotics and Automation Programme

“This partnership with Majid Al Futtaim falls under the Dubai Robotics and Automation Programme, which was launched to drive the development, testing, and adoption of advanced technologies across Dubai’s key sectors. By deploying robotics in high-traffic public spaces, we’re reinforcing Dubai’s position as a regional and global leader in building a future-ready city,” said Khalifa Al Qama, Executive Director of Dubai Future Labs.

This pilot reflects Majid Al Futtaim’s broader vision to reimagine the future of customer experience through responsible AI and emerging technology. Rather than showcasing innovation for its own sake, the focus is on using real-time feedback and live interactions to inform practical applications of robotics in retail.

AI-enabled solutions across Majid Al Futtaim’s portfolio

From wayfinding and accessibility to enhanced service response and operational efficiency, the City Centre Mirdif initiative marks the first phase of a multi-stage journey to scale people-first, AI-enabled solutions across Majid Al Futtaim’s portfolio. It is one of several technology initiatives under the group’s wider digital transformation strategy, all designed to deliver seamless, useful, and memorable experiences.

Fuad Mansoor Sharaf, Managing Director of Majid Al Futtaim Shopping Malls in the UAE, stated: “We are proud to see City Centre Mirdif at the forefront of innovation with this unique robotics pilot in collaboration with Dubai Future Foundation. This is a natural next step in our journey to deliver smarter, more responsive retail environments that prioritise people. From wayfinding assistance to creating memorable experiences, we believe emerging technology—when used responsibly—can meaningfully elevate how customers engage with our destinations. This is only the beginning for us in this line of innovation.”

The pilot is part of a large research collaboration between Dubai Future Labs (DFL) and Osaka University under Japan’s Moonshot Research and Development Programme, supported by the Japan Science and Technology Agency.

Advanced robotics

The programme aims to establish an “Avatar-Symbiotic Society” by 2050, enabling people to transcend physical and spatial limitations through advanced robotics.

In parallel, DFF and Majid Al Futtaim are also addressing the legal, ethical, and societal implications from the outset, ensuring that the integration of technology is both responsible and reflective of community needs and values.

By bringing robotics into public life in a measured, human-centric way, this partnership represents a significant step toward making advanced technologies more accessible, meaningful, and trusted.

Eid Al Adha 2025: Saudi court calls for crescent moon sighting

The astronomical centre in the UAE has also announced that the crescent moon marking the start of Dhul Hijjah will be observed on May 27

Nida Sohail
Nida Sohail

26 May, 2025

Eid Al Adha 2025: Saudi court calls for crescent moon sighting
Image credit: WAM/Website

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The Supreme Court of Saudi Arabia has called upon Muslims across the country to sight the crescent moon of Dhul Hijjah on the evening of Tuesday, 29 Dhu al-Qi’dah 1446 AH (May 27).

In a statement, the entity urged anyone who sights the crescent moon—either with the naked eye or through binoculars—to promptly report to the nearest court and submit their testimony, a Saudi press Agency report said.

Read-Eid Al Adha 2025 in the UAE: Likely dates, holidays, and what to expect

The court also expressed hope that those capable of moon sighting will join the committees established for this purpose in various regions and participate in this effort, which benefits the Muslim community.

The International Astronomical Centre in the UAE has also announced that the crescent moon marking the start of Dhul Hijjah 1446 AH will be observed on Tuesday, May 27, across the Islamic world.

Engineer Mohammad Shawkat Odeh, Director of the Abu Dhabi-based centre, stated that moon sighting will be possible with telescopes from parts of Central and Western Asia, as well as most of Africa and Europe. Additionally, it may be visible to the naked eye in large areas of the Americas, according to a WAM report.

Based on these astronomical predictions, Wednesday, May 28 is expected to be the first day of Dhul Hijjah, making Friday, June 6 the likely date for the start of Eid Al Adha in most Islamic countries.

Eid Al Adha is therefore expected to fall on Friday, June 6, with the Day of Arafah observed on Thursday, June 5, according to dates listed on the UAE government’s official website.

Residents in the UAE are likely to enjoy a four-day break—comprising June 5 and 6 for Arafah and Eid Al Adha—followed by the regular weekend on June 7 and 8 (Saturday and Sunday).

Saudi Aramco considers asset sales to free up funds, sources say

The firm will slash dividend payouts by nearly a third this year as lower oil prices hit its income

Reuters
Reuters

26 May, 2025

Saudi Aramco considers asset sales to free up funds, sources say
Image: Getty Images

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Saudi state oil giant Aramco is exploring potential asset sales to free up funds, two people with knowledge of the matter said, as it pursues an international expansion and weathers lower crude prices.

Aramco is the world’s largest oil-producing company and the main source of Saudi state revenue. The firm will slash dividend payouts by nearly a third this year as lower oil prices hit its income.

The company has asked investment bankers to pitch ideas for how to raise funds from its assets, the people said.

They declined to say which assets could be sold or name the banks involved.

Aramco declined to comment.

Aramco is looking to improve efficiency and cut costs, according to two other people with knowledge of the matter, and an option under consideration would be asset sales, one of them said. The four sources declined to be named because they are not authorised to speak to media.

Aramco is the engine of the Saudi economy and its sprawling business includes units for aviation, construction and sports. It has retained majority stakes during previous asset sales such as its deals around its pipeline infrastructure.

The Saudi government is putting pressure on its industries to improve profitability amid low crude prices and as it spends its hydrocarbon wealth on new sectors to cut reliance on oil.

The kingdom faces a widening budget deficit with the International Monetary Fund saying Riyadh needs a price of oil of over $90 per barrel to balance its books compared to prices of around $60 per barrel in recent weeks.

Aramco has in recent years made a push to grow its global footprint, including investing in Chinese refineries, Chilean fuel retailer Esmax and US -headquartered LNG firm MidOcean.

The Saudi company said last week it signed 34 preliminary deals potentially worth up to $90 billion with US firms following President Donald Trump’s visit to the kingdom.

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