Dubai’s Sweetheart Kitchen, others, distribute meals to delivery drivers

Sweetheart Kitchen is spearheading an effort that will distribute over 300 meals to aggregators’ delivery drivers this holiday season in Dubai. Each meal will include biryani, fruit cups, and water.

Other organisations taking part in the ‘Driver Meal Programme’ include HORECA Trade, Hotpack, MH Enterprise, Al Rawdah, Coke, and NRTC.

Sweetheart Kitchen says this will be the first of many initiatives under the Driver Meal Programme. More F&B outlets are expected to join to expand the reach and extend support to the front-liners who play a key role in these businesses’ growth.

Read: The future of online food ordering in the GCC

This isn’t the first giving initiative carried out by the cloud kitchen brand; in April 2020, Sweetheart Kitchen collaborated with Hala Dubai Taxi to provide 500 three-course meals to taxi drivers that were affected by the pandemic. This initiative came following the severe dip in demand for public transport amid Covid-19 lockdowns.

“It has been a hard year for many, and we believe it has been the hardest on the delivery drivers that spend their days on the roads making sure we live more convenient lives,” said Adib Samara, VP Global Brand and Marketing at Sweetheart Kitchen.

“Customers often don’t realize the challenges that come with demand growth and the difficulties that many of these drivers face daily. In addition to the road safety issues, the long working hours, and the weather challenges, the delivery profession can be physically and mentally trying,” Samara continued.