Dubai’s Motivate Val Morgan becomes exclusive Middle East advertising sales partner for Cinépolis

Mexican-headquartered Cinépolis Cinemas has partnered with Dubai-based Motivate Val Morgan, appointing the latter as the the exclusive cinema advertising sales partner across all of its cinemas in the Middle East.

Cinépolis is the third largest movie theater circuit in the world, has created a joint venture with the Dubai-based Al Tayer to build and operate cinemas across the GCC region. It currently operates 68 screens across seven locations in Bahrain, Oman, UAE and Saudi Arabia.

In Saudi Arabia, Al Tayer Group and Cinépolis have partnered with hospitality and entertainment operator Al Hokair Group to set up movie theaters in 15 major cities across the kingdom.

Read: Saudi-owned Muvi Cinemas partners with Motivate Val Morgan for advertising

Over the next 12 months, Cinépolis plans to expand its growth throughout Saudi, with the aim to have 100 operational screens by 2023. It announced an investment of $300m in the kingdom over the next five years to that end.

While it began operating in Bahrain in January 2019, Cinépolis entered the UAE market by debuting a 10-screen multiplex in Sharjah’s Oasis Mall in November 2020.

“At Cinépolis, we are always seeking out new and innovative engagement opportunities and communication channels with our audiences. Partnering with Motivate Val Morgan, the pioneer in advertising sales throughout the region, provides us with the platform to do so. I have no doubt both our brands will greatly benefit from this alliance,” said Alejandro Aguilera, CEO of Cinépolis Cinemas in the Gulf.

Motivate Val Morgan, one of the region’s leading cinema advertising company, is a joint venture between Motivate Media Group and Val Morgan Cinema Advertising representing on and off screen advertising interests of several cinema chains in the region.

Motivate Val Morgan now services the majority of cinemas in the region, representing over 900 screens in more than 90 cinemas in the UAE, Oman, Lebanon, Egypt, Qatar, Kuwait, Bahrain and Saudi Arabia.

“We are pleased to further expand Motivate Val Morgan’s presence in the region with this exciting partnership and look forward to working alongside the Cinépolis team,” said Ian Fairservice, managing partner of Motivate Media Group and CEO of Motivate Val Morgan.