Dubai’s Burj Khalifa lights up with Franklin Templeton’s new global brand campaign
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Dubai’s Burj Khalifa lights up with Franklin Templeton’s new global brand campaign

Dubai’s Burj Khalifa lights up with Franklin Templeton’s new global brand campaign

The ‘Hello progress’ campaign unveils a new brand identity for the 75-year-old global investment firm

Franklin Templeton Burj Khalifa

Investment management firm Franklin Templeton has launched its latest global brand campaign called Hello progress here in the Middle East.

To unveil the regional version of its new brand campaign in the Middle East, Franklin Templeton recently unveiled a three-minute show on Dubai’s Burj Khalifa, the tallest building in the world with the largest display surface globally.

“After years of bringing together world-class specialist investment managers, including our successful acquisition of Legg Mason, and harnessing technology and driving innovation, Franklin Templeton is a different business today,” said Jenny Johnson, president and CEO of Franklin Templeton.

Franklin Resources’ subsidiaries operate as Franklin Templeton in over 165 countries. It has employees in over 30 countries, including 1,300 investment professionals, and approximately $1.5 trillion in assets under management.

Franklin Templeton, which has been present within the Middle East for over two decades, will push its new campaign across print, online and social media platforms in the region, as well as out-of-home screens in the Dubai International Financial Centre (DIFC) over a period of three months

“For us, progress means possibilities, it means opportunities. We don’t settle for how things have been done in the past. We push on towards the future by asking ourselves, could there be another way, could there be a better way? We have a new story to tell, and we know that what we offer clients today is more distinct than ever,” said Balaji Vaidyanathan, marketing director, Central and Eastern Europe, Middle East and Africa at Franklin Templeton.

“As one of the world’s largest global asset managers with over $1.5 trillion in assets under management, the new Franklin Templeton combines 75 years of investment experience, a breadth of capabilities and strategies and a commitment to innovation. Having been present in the Middle East for more than two decades, we are very proud of our legacy and are committed to building on it moving forward, with innovation and client centricity as top priorities,” said Dubai-based Sandeep Singh, regional head, Central and Eastern Europe, Middle East and Africa at Franklin Templeton.

To learn more about Franklin Templeton’s Hello progress campaign, click here

Franklin Templeton Investments (ME) Limited is regulated by the Dubai Financial Services Authority. This material does not constitute investment advice or an invitation to apply for securities. Investors should seek professional financial advice and obtain a full explanation of any proposed investment before making a decision to invest. Investments involve risks. The value of investments can go down as well as up, and investors may not get back the full amount invested. Not all products and services available in all jurisdictions.

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