Dahua Technology strikes distribution partnership with Dubai-headquartered Abcom

Dahua Technology, a video-centric smart internet of things (IoT) solutions and service provider, has announced a strategic partnership with Dubai-headquartered Abcom Distribution.

The partnership follows Dahua Technology’s entry into the smart IoT and digital signage segment. Previously, the company’s offerings in the MENA market mainly focused on video surveillance devices and solutions.

Abcom, founded in 2005, specialises in audio-visual and IT distribution, having catered to the needs of various industries, such as education, public administration, events, healthcare, and religious establishments.

“The smart IoT and digital signage solutions bear all hallmarks of Dahua’s technological excellence. We have partnered with a reputable distributor in Abcom, which is also aligned with our vision of providing customers with best-in-class solutions. The new-gen products and strategic partnerships represent Dahua’s multi-pronged approach to increasing its market presence in the region,” said Brant Shen, general manager of Dahua Technology MENA.

Digital signage solutions have witnessed significant uptake in recent years, thanks to various credible studies linking them with higher views and recall rates compared to traditional media channels. Consequently, Dahua has developed digital signage products with an eye-catching display, high integration capabilities, unified management, and superior performance.

The offerings also include outdoor variants that boast protective tempered glass and resilience in extreme weather conditions. Abcom will also disburse Dahua’s monitors, video walls and indoor/outdoor fixed and mobile LED displays to customers in MENA. The unmatched product quality is owed to Dahua’s R&D strategy, which involves sizable human capital (over 50 per cent of nearly 22,000 employees working in R&D) and physical capital (investing approximately 10 per cent of its sales revenue to R&D every year).

“Partnership with a conglomerate of Dahua’s calibre attests to our strengths as a leading distributor in the region. This comes at a time when we were also gearing up for expansion across GCC. There is a strong appetite for smart IoT and digital signage products in the market, following the digitalisation-powered post-pandemic revival in service sectors and retail. The synergy between Dahua and Abcom is momentous – for the industry and, most importantly, the customers,” said Pradeep Kumar, general manager, Abcom Distribution.