Cequens announces new hires as part of five-year expansion plan Cequens announces new hires as part of five-year expansion plan
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Cequens announces new hires as part of five-year expansion plan

Cequens announces new hires as part of five-year expansion plan

These strategic hires come as the company prepares to launch its customer excellence centre in Dubai in Q1 of 2023

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The communication solution provider headquartered in Dubai, Cequens, has announced new executive hire roll out in line with the company’s five-year expansion plan.

Having over 25 years of experience in the technology and software development domain, Ahmed Shabrawy rejoined the company as chief research and innovation officer. In his new role, he is in charge of conceptualising and developing new, market-disruptive solutions.

Prior to this, Shabrawy was the founder of EgyptNetwork, and then went on to found and lead multiple organisations in the field of technology and communication innovation including MetalSoft and Vytru.

Meanwhile, appointed as VP Growth and Revenue Operations, Hussein Malhas, will be spearheading Cequens’ growth endeavours, new market penetration and increased sales.

With over 25 years of experience in the CPaaS and SaaS domains, his role will be to manage global accounts with the goal of exceeding station revenue, prospecting and defining new business targets for the company. His previous leadership roles include VP Revenue, MENA for Infobip and Microsoft’s country manager – Levant.

Read: GB Talks: In conversation with Hussein Malhas, VP of Revenue – MENA at Infobip

Cequens also announced the appointment of Yara Milbes as VP Global Marketing. Milbes has more than 16 years of experience in B2B, B2G marketing in Telecommunications and Information Technology sectors. In her new role, she will be in charge of redefining the strategic and creative narrative, in addition to elevating the brand experience for a seamless transition into global markets. Prior to this, she held the position of global marketing director at Infobip.

The company also announced the appointment of Nermeen Sobhy as VP of Carrier Relations. Sobhy is a growth-focused leader with extensive experience of more than 22 years in telecom overseeing both technical and commercial aspects. Sobhy will be spearheading the expansion of the company’s network inside and outside the region. She previously was the head of Commercial Roaming Operations at Etisalat Egypt.

Furthermore, Ashraf Othman is appointed as the VP Commercial Strategy Execution. In his new role, he will be in charge of driving the company’s vision to implement scientific methods and best practices in sales and business development teams to achieve sustainable business growth.

Prior to this, Othman acted as the company’s growth and development consultant. He was also a board member for Egyptian National Post Office subsidiary and a business effectiveness coach for numerous regional and international organisations.

Muhammad Nauman will be taking on the role of VP Operations. As an accomplished executive with a successful track record overseeing regional operations, HR, Marketing, IT and procurement and logistics. In his new role, Nauman will oversee the company’s daily operations, define operations strategy, structure and processes, and identify efficiency issues and solutions.

He was previously Cequens’ chief of staff. Prior to joining, he acted as chief operating officer for Hello Group.

These strategic hires come as the company prepares to launch its customer excellence centre in Dubai in Q1 of 2023.

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