Canon to host special series of events at Expo 2020 Dubai
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Canon to host special series of events at Expo 2020 Dubai

Canon to host special series of events at Expo 2020 Dubai

The series of interactive events and programmes will align with Expo 2020 Dubai’s pillars of opportunity, mobility and sustainability

Divsha Bhat

Canon, an official printing and imaging solutions provider of Expo 2020 will host a series of interactive events and programmes which will align with exhibition’s pillars of opportunity, mobility and sustainability with corporate priority platforms of the ‘future of the planet’, the ‘future of people in it’ and the ‘future of what is possible’.

The future of the planet: For sustainability, Canon will launch the ‘moments that matter’ photography competition in collaboration with the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Awards (HIPA) that will run through the duration of Expo 2020 Dubai. Participants will be challenged to creatively capture imagery that best reflects the ideals of sustainability across any of four categories critical to global sustainability issues: economic, human, environmental and social.

The future of people in it: Canon will host educational initiatives for photography enthusiasts including Canon juniors academy and Canon academy, organise weekly photo walking tours at the site, provide dedicated services for professional and semi-professional photographers and videographers and engage children visiting the event to explore their imaginations and artistic talents through Canon creative park.

The future of what is possible: Canon worked with Expo 2020 Dubai to bring its ‘frontiers of innovation’ to the exhibition. This broadcast series brings together a wide range of experts to discuss common business challenges and opportunities related to key topics that will be front and center throughout the exhibition with the goal of driving innovation and generating solutions to support businesses in various sectors across the Middle East and Africa.

In addition, the printing and imaging solutions provider will bring to the exhibition secure technology to protect the data of an estimated 300,000 accreditations. All accreditations are being printed on Canon devices and each accreditation will act like a personal passport, determining which areas the holder can and cannot access on-site.

While also providing exhibitor and visitor access to convenient printing and digital photo services throughout exhibition sites, Canon will help operations on site to be more efficient by providing managed print services, state-of-the-art printers and the latest smart office solutions.

Venkatasubramanian Hariharan, managing director, Canon Middle East and Turkey said: “The Canon Expo 2020 Dubai sponsorship is rooted in shared principles and values. It starts with using advanced technology to enhance the visitor experience and extends to exploring opportunities to drive innovation in such areas as sustainability, smart cities and space exploration that are important platforms for Canon and a major focus of Expo 2020 Dubai.”

Read: UAE’s Talabat, GrubTech partner to debut 3D printed smart locker systems for Expo 2020

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