AVEVA appoints Nayef Bou Chaaya as VP sales and head of Middle East and Africa
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AVEVA appoints Nayef Bou Chaaya as VP sales and head of Middle East and Africa

AVEVA appoints Nayef Bou Chaaya as VP sales and head of Middle East and Africa

Bou Chaaya joins from Schneider Electric, where he led process automation business development in the Middle East

AVEVA has announced the expansion of its Middle East executive leadership team with the appointment of Nayef Bou Chaaya as the company’s vice president sales and head of Middle East and Africa.

Bou Chaaya is a seasoned executive management professional with three decades of software sales experience, focused on the oil and gas, energy, infrastructure and food and beverage sectors. He joins from Schneider Electric, where he led process automation business development in the Middle East, preceded by various senior sales and operations leadership positions within Schneider Electric and Invensys.

Raised in Lebanon, Bou Chaaya holds a bachelor’s degree in computer science from Lebanese American University and will be based in Dubai. AVEVA will leverage his deep expertise to lead the MEA organisation and to help partners around the world to strengthen their operational and environmental sustainability.

Bou Chaaya said, “I’m looking forward to joining AVEVA at an exciting time when the company is driving digital transformation and sustainability in the region.

“Momentum across the Middle East and Africa has been building around accelerating the use of advanced technologies to achieve climate neutrality. AVEVA has been at the forefront of the trend, having pioneered innovations that optimize performance, efficiency and sustainability over several decades. I am delighted to be tasked with strengthening and driving the delivery of our game-changing software and services across the region and beyond.”

Read: Saudi Aramco and Aveva to partner to drive sustainability through digitalisation

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