Abu Dhabi National Exhibitions Company unveils new corporate identity

The Abu Dhabi National Exhibitions Company (ADNEC) has rebranded and unveiled a new corporate identity to raise the visibility of its six main business sectors: venues, events, hotels, food and beverage, services and tourism.

According to an Abu Dhabi Media Office report, the new corporate identity reflects the group’s refreshed vision and mission, as it seeks to expand both in business terms and geographically.

A global hub for major events, ADNEC centre has the infrastructure, flexible teams and facilities to ensure long-term and sustainable development, along with key services through a number of companies specialised in destination management, catering, hotels and more.

Humaid Matar Al Dhaheri, MD and group CEO of ADNEC Group, said, “The new corporate identity of the group reflects our strategy to diversify our operations by focusing on a number of promising economic and investment sectors in the business and leisure tourism industries and achieving integration among them, which will contribute to enhancing our competitiveness on regional and international levels. It will also aim to increase the direct and indirect contributions of the group’s business units, to achieve an added value to the economy of the emirate of Abu Dhabi and the country, in accordance with the aspirations and vision of our wise leadership for the next fifty years.”

.@ADNECGroup reveals its new corporate identity, in the aim to enhance the presence of their six main business sectors of the company, including exhibitions and conferences centres, event organisation, F&B and hospitality, event services, hotels and leisure tourism. pic.twitter.com/2UR2VrNVVi

— مكتب أبوظبي الإعلامي (@admediaoffice) September 7, 2022

“Our rebranding showcases our group of leading business entities with business interests in Abu Dhabi, Al Ain, London and Germany that perfectly align with our future growth plans across the UAE, Middle East and Europe. We bring business and leisure travellers together to create a valuable social and economic impact for Abu Dhabi, contributing to the sustainable growth of Abu Dhabi’s tourism industry,” Al Dhaheri added.

ADNEC Group encompasses a number of specialised companies that synergistically operate in six main business sectors, mainly ADNEC Venues, ADNEC Events, ADNEC Hotels, ADNEC Services, ADNEC F&B, and ADNEC Tourism.