Apple launches $1,999 iPhone Duo in biggest redesign in years
Apple has unveiled the $1,999 iPhone Duo, its first foldable smartphone, as new CEO John Ternus puts AI, privacy and productivity at the centre of the company’s biggest iPhone redesign in years
09 September, 2026
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Apple has made its long-awaited move into foldable smartphones, unveiling the $1,999 iPhone Duo in what represents one of the biggest changes to its flagship device in years.
The new handset, which Apple says is roughly the size and shape of a passport when closed, unfolds to reveal a 7.6-inch display that can be used horizontally or vertically. A separate screen on the outside allows the phone to be used conventionally while folded.
Apple also claims the Duo becomes its thinnest iPhone when opened.
The launch was significant for another reason: it marked the first major iPhone unveiling under CEO John Ternus, who recently succeeded Tim Cook.
The Duo is arguably Apple’s most substantial rethink of the iPhone since the company removed the physical home button with the iPhone X in 2017. The stakes are considerable, with the iPhone generating $209.6bn in Apple’s most recent financial year — accounting for just over half of total revenue.
Apple is pitching the Duo as more than simply a larger-screen phone. During its presentation, the company focused heavily on productivity, demonstrating expanded Zoom calls, a wider view of Slack and the ability to run multiple apps side by side.
Ternus also took aim at existing foldable devices, arguing that many remain cumbersome for everyday tasks such as scrolling or watching video.
Apple says its answer is a custom hinge, two displays designed around a consistent aspect ratio and a new titanium body intended to give users something closer to an iPad experience in a device that still fits into a pocket.
“It’s entirely new and at the same time remarkably familiar. A similar size to your passport, it feels familiar to hold and comfortable to use with one hand,” Ternus said.
Under the hood, the Duo will use Apple’s new A20 processor alongside the company’s C2 modem chip, continuing Apple’s push to bring more of the iPhone’s key components in-house and reduce its reliance on suppliers such as Qualcomm.
Apple shares were down 1.8 per cent by the end of the presentation, Reuters reported.

Ternus puts privacy at heart of Apple’s AI pitch
Apple’s leadership transition was given a prominent moment at the event, with former CEO Tim Cook appearing in an opening video before handing the spotlight to Ternus.
The clip ended with Cook saying, “Not me. That’s your guy,” as he pointed towards his successor.
Ternus used his first major launch as CEO to reinforce Apple’s long-standing privacy message, this time framing the iPhone as a personal AI platform that can process more information directly on the device.
“Honestly, trust only goes so far when your data is no longer yours to control,” he said. “That’s why Apple Intelligence runs on device whenever it can.”
Apple also revealed more detail about its next-generation Siri assistant.
Lilian Rincon, who oversees AI products for the iPhone maker after joining Apple from Google earlier this year, said the upgraded assistant will work across 300,000 apps when it launches.
Alongside the foldable model, Apple unveiled the more conventional iPhone 18 Pro and iPhone 18 Pro Max.
Prices start at $1,199 for the Pro and $1,299 for the Pro Max, representing a $100 increase compared with the starting prices of their iPhone 17 equivalents.
Apple tackles AI-generated images
Apple also used the event to address mounting concerns around AI-generated and manipulated content.
The company introduced a technology called Apple Reference Image, which it says can help verify the authenticity of photos captured using the iPhone 18 Pro’s cameras.
Apple will also support SynthID, an emerging system designed to identify images that have been generated or altered using artificial intelligence.
Apple Reference Image will not initially be available in the EU or China.
The iPhone 18 Pro will be powered by the new A20 Pro chip, which Apple says has been designed in part to improve the performance of advanced AI models running locally on the device.
New AirPods and Apple Watch models
Apple also refreshed two of its other major product lines.
A new entry-level version of AirPods will start at $129 and include noise cancellation for the first time in Apple’s cheaper earbuds.
A $149 model will add features including wireless charging and touch-based volume controls on the stem.
The company also introduced the Apple Watch Series 12 and Apple Watch Ultra 4, with health and fitness once again central to the pitch.
Both devices feature a redesigned sensor system that can collect heart-rate data more frequently and support new measurements relating to fitness and recovery.
Apple said improvements to its sensors and silicon have allowed it to deliver what it describes as its most accurate heart-rate tracking yet in a wearable.
Can Apple make foldables mainstream?
The iPhone Duo will also provide an early test of Ternus’s ability to convince consumers to embrace a new category at a distinctly Apple-level price.
Before becoming CEO, Ternus led Apple’s hardware engineering operations but maintained a comparatively low public profile, appearing mainly at product launches and sustainability-related events.
His first major challenge will be persuading buyers that a foldable iPhone is worth close to $2,000.
Apple is entering a market that is no longer new but has yet to become mainstream.
Samsung Electronics and Huawei have offered folding smartphones since 2019, but the category has remained relatively small compared with traditional smartphones.
Apple’s arrival now puts one of the world’s biggest consumer technology brands directly into the foldable race, raising the stakes for a category that has so far remained relatively niche.






















