Rolls Royce’s Middle East sales up 4% in 2015, global sales dip slightly

Rolls Royce Motor Cars announced that its Middle East sales rose 4 per cent in 2015, with the region continuing to be the brand’s second largest market worldwide.

Sales in the Middle East represented around a quarter of its worldwide volumes, the luxury carmaker said.

Abu Dhabi remained the best-selling dealership for Rolls-Royce Motor Cars for the third consecutive year, with four Middle East dealerships ranking among the top five globally.

Other best performing dealerships for Rolls Royce were Mohamed Yousuf Naghi Motors in Saudi Arabia, AGMC in Dubai and Rolls-Royce Motor Cars Doha in Qatar. Sales in Oman and Kuwait also grew 11 per cent and 6 per cent respectively in 2015.

The Middle East continued to lead in bespoke commissioning – the ability to personalise almost every aspect of the car. Rolls Royce said that it remained a “principal and growing attraction” for its customers in the region as they commissioned bespoke elements for their vehicles in record numbers last year.

“We are proud to achieve such vibrant success in what has been an uncertain environment at times,” said regional director of Rolls-Royce Motor Cars in Middle East, Africa, Central Asia and South Americas Brett Soso.

“Our dominance in the ultra-luxury segment is testament both to the resilience of our customers as entrepreneurs and wealth generators in the economy, and to the expertise of our dealer partners in each market who continue to invest in the brand to take it to new levels of success.”

“The Middle East region hosts four of the world’s most successful dealerships, the world’s biggest Rolls-Royce showroom in Abu Dhabi, the brand’s most advanced Aftersales Centre in Dubai, and has the highest bespoke content globally. We remain confident in the growth and potential of the region and look forward to adding further benchmarks in the coming year.”

Although Rolls Royce’s regional sales grew, its global sales dipped marginally last year.

The luxury carmaker said that it delivered 3,785 cars globally in 2015, down from 4,063 in 2014. Rolls Royce did not specify the reasons for the drop in global sales.