Emirates and flydubai announce new partnership

The partnership is described as going “beyond code-sharing”



Dubai government-owned carriers Emirates and flydubai have announced “an extensive partnership agreement” in an effort to improve returns.

The arrangement follows indications from Emirates president Tim Clark that the two airlines would deepen their relationship over the coming 18 months to boost synergies as both carriers face tough economic conditions.

Read: Emirates, flydubai to ‘deepen their relationship’ over the next 18 months

Emirates described the partnership as going “beyond code-sharing” and is aimed at simplifying the feeding of passenger traffic between the two airlines at Dubai International.

It will also cover “commercial, network planning, airport operations, customer journey and frequent flyer programmes alignment”, the carrier added.

“This is an exciting and significant development for Emirates, flydubai, and Dubai aviation. Both airlines have grown independently and successfully over the years, and this new partnership will unlock the immense value that the complementary models of both companies can bring to consumers, each airline, and to Dubai,” said HH Sheikh Ahmed bin Saeed Al Maktoum, chairman and CEO of Emirates Group and chairman of flydubai.

Emirates in particular has been hit by currency fluctuations, geopolitical uncertainty and US travel restrictions leading it to post an 82 per cent drop in profit in May, its first decline in five years.

Read: Emirates airline posts 82% drop in annual profit

Together the two will fly to 216 destinations and have a combined fleet of 317 wide-body aircraft and Boeing 737s, with Emirates’ existing footprint reaching 157 destinations and 259 planes and Flydubai’s 95 destinations and 58 planes.

They are expected to reach a collective 240 destinations and 380 aircraft by 2022, according to the announcement.

“Given the competitive profit pressure Emirates has faced due to falling prices, lower oil costs and increased airline competition, Emirates can leverage the strength of flydubai’s network and dispense the need to buy their own narrow-bodies,” said Saj Ahmad, chief analyst at Strategic Aero Research.

He said the combination would be able to “price fares aggressively and capture better market share without eroding profits, and gain from higher load factors”, to the detriment of regional carriers like Air Arabia, Etihad, Qatar Airways, flynas, Jazeera Airways and SalamAir.

Further benefits are expected to be realised when both carriers switch to Dubai World Central (DWC) as their main hub at some point over the next decade.

However, it was unclear how the agreement would impact flydubai’s planned move to DWC as its main hub this year given the difficulty in shifting passengers from there to Dubai International.

The partnership will be rolled out over the coming months and start with code-sharing arrangements in the last quarter of 2017.

Both airlines, which are owned by Investment Corporation of Dubai, will remain under separate management teams.

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