UAE's GrubTech raises $13m in Series A funding round to underpin growth
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UAE’s GrubTech raises $13m in Series A funding round to underpin growth

UAE’s GrubTech raises $13m in Series A funding round to underpin growth

The company plans to use the funds to develop innovative solutions and extend its reach into new markets

GrubTech, a platform for restaurants and cloud kitchens, has raised a $13m Series A investment, it announced on Tuesday.

The funding was led by Addition, while other investors include BY Ventures and Hambro Perks Oryx Fund. The company plans to use the funds to further develop innovative solutions and extend its reach into new markets.

GrubTech’s restaurant management system enables its customers to operate more efficiently, provide a better experience for dine-in and online customers, as well as increase sales by operating multiple brands from a single location.

The platform also provides customers with a holistic view of their business, as well as operational and sales data, allowing them to make informed decisions on running their business and capitalising on growth opportunities. Its software powers several functions including back of house, in-kitchen operations, and an online presence including integrations with various food aggregators and on-premise technologies including an omnichannel point of sale, a statement said.

“GrubTech has built a full-suite technology platform to empower F&B companies that have previously been without the best-in-class solutions they need to serve their customers,” said Aaron Schildkrout of Addition. “The company’s impressive growth is a testament to the quality of their technology.”

“Legacy technology in the F&B space is not built for the modern restaurant. This is resulting in a fragmented set of solutions that a restauranteur or cloud kitchen operator is forced to sift through and stitch up,” added Mohamed Al Fayed, GrubTech’s co-founder and CEO. “Not only does this complicate their operation, but it also slows down their ability to expand. We take pride in being able to provide an intuitive and comprehensive platform allowing our clients to focus on what they do best.”

GrubTech also partnered with UAE’s delivery platform Talabat recently to launch the first 3D printed smart locker system, which will offer the latter’s customers with a contactless pick up option across Expo 2020 pavilions.

Read: UAE’s Talabat, GrubTech partner to debut 3D printed smart locker systems for Expo 2020

Also read: The SME Story: Mohamed Al Fayed, co-founder and CEO of GrubTech

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