Tier Mobility expands across 10 districts in Dubai

Tier, the shared micro-mobility provider, has increased its fleet in Dubai in response to the Road and Transport Authority’s (RTA) recent statement, introducing its e-scooters in an additional 10 Dubai districts.

Al Khawaneej, Business Bay, Dubai Internet City, Dubai Marina Promenade, Greens, Jumeirah Beach Cycle Track, and Palm Jumeirah are among the districts.

The e-scooters solely consist of the latest, most advanced model, the Tier 5, with safety features such as three independent brakes, gripping grips, broad big tires, in-app navigation, and a bright light. Tier has also equipped its current model with signal indicators that provide 360° visibility, making it the first e-scooter in the Middle East with this capability.

Tier has progressed significantly from its initial launch in Dubai, entering the market as the first provider to use swappable battery technology, thus setting and leading industry standards for sustainability. The company has also set major collaborative milestones in its journey in Dubai. In 2021, Tier had announced its partnership with the e-commerce platform, Noon.com, where all Noon VIP customers were given free minutes to use Tier, encouraging customers to switch to a sustainable method of transportation.

The micro-mobility provider then furthered their collaborations, by partnering with Talabat, the region’s online food and e-commerce delivery platform, becoming the first company to launch e-scooter delivery at Expo 2020. The e-scooters were provided for staff members to get around the Expo 2020 site to deliver food and beverage orders with an environmentally-friendly and efficient method of transportation.

Tier’s first launch in Dubai witnessed e-scooters used predominantly in areas such as Downtown and JLT and has since welcomed the rapid expansion across the remaining areas within the region.

Read: Tier begins e-scooter service in Dubai after getting RTA nod

In line with the vision to further provide a larger audience in Dubai with an environmentally-friendly transport method, Amir Melad, general manager, Middle East of Tier, commented, “We look forward to further expanding our fleet in Dubai, the expansion was made possible thanks to our partnership with RTA, allowing us to further provide residents in Dubai with our sustainable transport method. This move has further established our position in the Middle East market as we continue our rapid growth. We also found that more than 20 per cent of Tier’s trips served as a first and last-mile connection to Dubai metro stations and we will continue to work on providing our services at a wider scale with the addition of new areas to meet this demand.”

Read: Tier Mobility launches e-bikes in the Middle East