South Square: Dubai’s newest luxury residential hub launched

Dubai South Properties has announced the launch of South Square, a new luxury residential development strategically located along Sheikh Mohamed bin Zayed Road.

Read-At Dubai South, the future takes shape now: Khalifa Al Zaffin

The development is just minutes from the recently announced new terminal at Al Maktoum International Airport, a WAM report said.

The S4 Tower within the project was launched and completely sold out in just three hours.

South Square will offer 550 apartments, with completion scheduled for Q4 2028.

“In the past few years, we have witnessed a sharp increase in demand for residential options in Dubai South, driven by its strategic location, modern infrastructure, and exceptional connectivity to the rest of the city. South Square is our response to this momentum—offering spacious homes, wellness-focused amenities, and proximity to Al Maktoum International Airport and key roads,” said Nabil Al Kindi, CEO of Dubai South Properties.

With overall residential sales exceeding Dhs19 billion in 2024, Dubai South has quickly gained prominence among investors.

Dubai South

Dubai South—the largest single-urban master development focused on aviation, logistics, and real estate—concluded 2024 with remarkable achievements across its various districts.

In 2024, Dubai South welcomed 415 new companies, bringing the total number of operating businesses to 4,044, with a 94 per cent retention rate of existing firms.

At the Dubai South Business Park, 500,000 square feet of office space was leased, marking a 300 per cent increase from 2023.

Dubai South Properties successfully completed Phase 1 of The Pulse Beachfront, comprising over 200 units, with an additional 500 units from other phases set for completion by the end of H1 2025. To meet growing demand, South Living was launched and achieved a complete sell-out due to immense interest.

The Logistics District at Dubai South marked several milestones, reinforcing its role in the UAE’s expanding logistics sector. These included the inauguration of a state-of-the-art FedEx air and ground regional hub, the opening of Boston Scientific’s regional distribution centre at Hellmann Calipar Healthcare Logistics’ facility, and the groundbreaking of a new dnata Logistics facility.

Additionally, the first phase of the UAE’s autonomous vehicle trials—conducted in collaboration with Evocargo—was successfully completed.

“We are proud of the achievements made in 2024. Attracting new companies and maintaining an excellent retention rate demonstrates the trust and confidence businesses place in Dubai South. Our continued success in the aviation, logistics, and real estate sectors reinforces Dubai South’s pivotal role in supporting the government’s vision, economic diversification strategies, and future growth plans. We remain committed to fostering innovation, creating world-class infrastructure, and driving sustainable development to meet the evolving needs of dynamic business environments,” said Khalifa Al Zaffin, Executive Chairman of Dubai Aviation City Corporation and Dubai South.