New PIF company: Saudi Crown Prince launches HUMAIN

Saudi Arabia’s Public Investment Fund (PIF) has launched HUMAIN, a new wholly owned company that will operate and invest across the artificial intelligence (AI) value chain as part of the kingdom’s ambitious push to become a global hub for AI and digital innovation.

The announcement was made by Crown Prince Mohammed bin Salman, who also serves as Prime Minister and Chairman of the PIF Board of Directors. HUMAIN will function as a unified operating company, offering a wide range of AI services, products, and tools, including next-generation data centres, AI infrastructure and cloud solutions, as well as advanced AI models.

According to a PIF statement, HUMAIN will develop one of the world’s most powerful multimodal Arabic large language models (LLMs) and provide localised, regional, and global AI capabilities.

The company aims to enhance human potential and unlock new opportunities across the digital economy.

HUMAIN, #aPIFcompany, will serve as a regional and global AI hub for strategic sectors, including energy, healthcare, manufacturing and financial services. pic.twitter.com/PC1KCoqkr5

— Public Investment Fund (@PIF_en) May 12, 2025

HUMAIN to streamline data centre initiatives

“The launch of HUMAIN marks a major milestone in the kingdom’s AI strategy,” the statement said. “The company will streamline national data centre initiatives, procure AI hardware, and accelerate the adoption of emerging technologies across strategic sectors including energy, healthcare, manufacturing and financial services.”

The initiative supports PIF’s broader strategy to diversify Saudi Arabia’s economy and build a globally competitive digital ecosystem. The Global AI Index 2024 recently ranked Saudi Arabia as the world’s leader in terms of government AI strategy.

Saudi Arabia’s geographic location — at the crossroads of three continents — combined with strong economic growth prospects and a tech-savvy youth population, positions the kingdom as a natural hub for large-scale data processing and AI development, PIF said.

PIF and its portfolio companies have already been investing in building AI infrastructure and forming international partnerships in the field. HUMAIN will further these efforts by fostering local innovation, enabling the creation of proprietary technology and intellectual property, and attracting top talent from around the world.

The company is expected to play a central role in helping Saudi Arabia achieve its national AI aspirations and establish itself as a global AI powerhouse.