Salik signs deal with ENOC to enable smart payments at fuel stations

Salik Company, Dubai’s exclusive toll gate operator, has signed a memorandum of understanding (MoU) with ENOC Group to develop integrated digital payment solutions at ENOC fuel stations.

The agreement will allow customers to make seamless payments for fuel and services at ENOC stations using Salik’s e-wallet, with transaction values automatically deducted through vehicle number plate recognition technology.

The MoU was signed by Ibrahim Sultan Al Haddad, CEO of Salik, and Zaid Alqufaidi, MD of ENOC Retail, at ENOC’s head office in Dubai.

The partnership leverages automatic number plate recognition (ANPR) technology, already deployed by Salik at over 25 parking locations and soon expanding to 127 locations, to offer contactless payments at ENOC’s retail and service network.

It marks a significant step in both companies’ digital transformation strategies.

“This partnership reinforces our commitment to delivering advanced technologies that simplify transactions, improve operational efficiency, and strengthen Salik’s position as a key enabler of sustainable and intelligent mobility solutions across the emirate of Dubai,” Al Haddad said.

Salik aims to grow its ancillary revenue streams

Salik said the agreement supports its goal to grow ancillary revenue streams and expand its role in Dubai’s smart mobility infrastructure. ENOC, meanwhile, said the collaboration reflects its commitment to enhancing customer experience and exploring new digital revenue channels.

“This agreement represents a significant step towards enhancing the customer journey at our service stations,” said Saif Humaid Al Falasi, group CEO of ENOC.

The MoU also includes plans for joint technical integration, a phased rollout of the payment system across ENOC locations, and future joint marketing campaigns to raise customer awareness.

Both companies are exploring a broader strategic partnership, the statement added.

The announcement comes amid Salik’s continued rollout of customer-centric mobility services, including the launch of its variable tolling system in January aimed at improving traffic flow and optimising transport infrastructure efficiency.