Power Letters 2022: Yousuf Fakhruddin, CEO, Fakhruddin Properties

Sustainable designs, infrastructure and development for all kinds of spaces is not a requirement for the future anymore – we need it now. The remarkable year that 2021 was, it brought along a plethora of learning lessons along with potential solutions in tow, especially for the built environment. Infrastructure and real estate developments need to prioritise environment-friendly architecture and design today for a viable tomorrow. Embedding sustainable practices, solutions, materials, technology, and renewable energy across the entirety of our developments and cities is the only way to protect our world.

The pandemic has taught us some valuable lessons. One of the most important ones is that the road to recovery, be it economic or environmental, can be paved by using efficient and environment-friendly solutions. This holds even more true for the construction and real estate industry as the future of any to-be smart city looks bleak without integrating environmentally friendly buildings and spaces. The crises that we have all been struggling with over the past few years highlight the fact that prime metro cities may cease to remain habitable for our future generations if the environment from which we derive everything is not conserved actively. Routine practices and lifestyle habits of inhabitants of a city or a region can be improved through greener construction and real estate development practices. 

The past year has been one of the most transformational ones, especially when one considers people’s and businesses’ approaches towards the environment and the concept of sustainability in general – it has become more real than they ever wanted to believe it to be. The way individuals look at their personal wellbeing and living space has elevated quite a bit as they are now more focused on the holistic wellbeing of themselves and the planet.

Environmental mindfulness is beginning to see a dramatic rise in importance among consumers, businesses, and governments as they now work on a sustainable and technology-driven future that is genuinely viable. As consumers consider sustainability an essential aspect of their everyday lives and as governments push for greener initiatives, installations, ideas, and innovation, it is now the solution provider’s responsibility to design better offerings for everyone. 

The year 2022 will see a lot of focus on developing a low-carbon, sustainable and green global economy. We at Fakhruddin Properties are consistently focused on meeting the critical requirements of sustainability and ensuring that care for the environment remains at the centre of our business vision for our future developments. We truly appreciate the UAE’s progressive and considerate leadership doing a great job at driving sustainable real estate development and creating several opportunities pertaining to investment in sustainable projects. Here’s to hoping that 2022 sees a more comprehensive adoption of a sustainable approach towards urban development in the industry to reduce the pressure on our natural ecosystems and give our future generations a better place to thrive in.