New Abu Dhabi Pass: The benefits it has to offer tourists

The new Abu Dhabi Pass has been launched at ITB Berlin, a prominent tourism trade fair.

Launched by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Etihad Airways, on March 6,2025, the pass transforms the visitor experience into a fully digital journey. It simplifies Abu Dhabi’s offerings for visitors to the emirate. Etihad passengers will receive an email with a link to access the Abu Dhabi Pass through a dedicated website, with no additional cost or app download required.

The free Abu Dhabi Pass unlocks a range of benefits for Etihad passengers and all visitors to the emirate, including:

1-The pass provides a tourist SIM card with 10GB of data, unlimited access to public buses, and 24-hour access to the hop-on-hop-off tourist bus network to explore key attractions in Abu Dhabi.

Read-Abu Dhabi’s ambitious 2030 tourism strategy: GDP contribution at $90bn, over 178,000 jobs

2-Pass holders can enjoy up to 15 per cent discounts at Abu Dhabi’s premier cultural venues, including Qasr Al Watan and the Louvre Abu Dhabi, as well as special rates at Yas Island’s entertainment destinations, including Ferrari World Abu Dhabi, Warner Bros. World™ Abu Dhabi, SeaWorld Yas Island, and Yas Waterworld.

3-It also offers deals at more than 200 restaurants across Abu Dhabi, along with savings on popular experiences like desert safaris and guided city tours in the emirate.

According to a WAM report, The pass aligns with the objectives of Abu Dhabi’s Tourism Strategy 2030 and enhances the experience for visitors through exceptional offerings and improved connectivity.

It supports the strategy’s goals of attracting 39.3 million visitors, creating 178,000 new jobs in the tourism sector, and contributing Dhs90bn to Abu Dhabi’s GDP by 2030.

“The launch of the new Abu Dhabi Pass reflects our commitment to enhancing the visitor experience by providing seamless access to the emirate’s diverse world-class attractions, cultural landmarks, and entertainment offerings. Through this partnership, we aim to introduce Abu Dhabi as a top global destination to a wider audience, making it easier for our travel and tourism stakeholders to showcase the very best the emirate has to offer,” said Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, highlighting the advantages and benefits of the pass.