Gitex Global: Vodafone, Ericsson facilitate data-driven decisions with AI-based solutions in Oman

Ericsson and Vodafone in Oman have partnered to empower the telecom company’s network infrastructure development across multiple domains.

With this latest step in the ongoing partnership between the two companies, Ericsson will provide AI-based cognitive software solutions for network optimisation to facilitate data-driven decisions in the network and support Vodafone in implementing zero-touch operations and anomaly detection capabilities to facilitate data-driven decisions in the network.

The implemented solutions include Ericsson expert analytics (EEA) and network optimisation cognitive software solutions. Using a big data platform where scalability and performance are greatly enhanced, these solutions enable near real-time, multivendor, and cross-domain analytics and optimisation.

Stelios Savvides, technology director of Vodafone in Oman said: “As we continue our digitalisation journey, leveraging AI in network operations is critical to our business agility, customer satisfaction, and in simplifying decision-making processes. Featuring advanced AI and automation capabilities, Ericsson’s solutions are supporting our digital operator ecosystem utilise data-analytics to sustain growth, provide insights into network usage and drive improvements to ensure an enriching experience for our customers.”

.@VodafoneOMN is collaborating with us to improve digital efficiencies across its network using #AI based solutions.

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— Ericsson MEA (@EricssonMEA) October 10, 2022

The solutions help Vodafone assess customer experiences, retain and upsell subscribers, and prioritise network investments by correlating metrics and events from the network ecosystem. Additionally, EEA facilitates Vodafone’s ability to gain valuable insights to enhance 5G deployments and customer adoption.

Nicolas Blixell, vice president and head of Gulf Council Countries at Ericsson Middle East and Africa commented, “In expanding the automation and AI-based functionalities in its ecosystem, Vodafone is unlocking the full potential for zero-touch operations across its network in Oman. Being a trusted partner in this journey, we are determined to support Vodafone continuously enhance its customer experiences. Together we are working towards the realisation of the digital transformation goals of Oman Vision 2040 and strive to collaboratively boost the digital infrastructure in Oman. We are looking forward to future partnerships with Vodafone in Oman to drive digital efficiencies across the Sultanate.”

The implementation of AI-based solutions and automation increases operational savings, improves business efficiency, and raises productivity. By combining AI and automation capabilities with aggregated insights, Vodafone in Oman will be able to increase network agility, and customer satisfaction, develop more efficient business models and realize faster time-to-market for various services.

Meanwhile, Ericsson’s suite of provides a unique integration of network design and optimisation domain knowledge with advanced AI technologies to truly unleash the full potential of next-generation networks.

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