Snap

The report was launched alongside an exclusive panel discussion at Shop Talk Luxe, featuring industry leaders and digital innovation experts who explored how AR is opening new avenues for storytelling, engagement, and commerce in the GCC luxury market

Sabbagh, the group manager – Global Research and Insights, Snap, explains how shifting behaviours, local leisure trends, and lower ad costs are reshaping the seasonal marketing playbook

The business solutions lead at Snap MENA shares his insights into how Snapchatters are using the platform during Ramadan