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Ian Fairservice on 30 years of Gulf Business and why content is still king

Luxury

Insights: China’s crackdown on luxury forces brands to rethink value

Insights: China’s crackdown on luxury forces brands to rethink value

Luxury brands must address a new breed of consumers who value sustainability over logos, authenticity over exclusivity, and ethics over price tags, says the group head of marcomms at Al Masaood

03 May, 2025

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