Ian Fairservice on 30 years of Gulf Business and why content is still king
Motivate Media Group Managing Partner and Group Editor-in-Chief, Ian Fairservice, reflects on the birth of Gulf Business in 1996
22 October, 2026
TT
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I suited up more than usual for this interview. When you are sitting down across from Ian Fairservice — your boss, the founder of the company you work for and one of the Gulf’s longest-serving media figures — you make an effort. I also had a lot that I wanted to ask him. Fairservice arrived in Dubai in January 1978 as a young hotelier and launched What’s On the following year. Nearly five decades later, the business he founded has grown into Motivate Media Group. But this conversation was really about one chapter in that story: Gulf Business.
The first edition appeared in May 1996, famously featuring Prince Alwaleed bin Talal Al Saud on the cover, alongside an interview with former South African president and Nobel Peace Prize laureate FW de Klerk. Thirty years later, I wanted to know how it happened. Our interview also came during an especially busy week. Moments earlier, Fairservice had delivered his annual State of the GCC address ahead of the Gulf Business Awards, which in our 30th anniversary year was shaping up to be one of our biggest yet.
Then he sat down with me for almost 40 minutes. My burning questions had been building for some time. How did Gulf Business begin? What was it like to cover the Gulf in 1996? Which encounters stayed with him? And after three decades of enormous economic and technological change, what should this brand now become?
Watch the full interview here:
The birth of Gulf Business
For Fairservice, the decision to launch a business magazine was the natural next step.
“We had the entertainment, sports, we had the fashion, women’s lifestyle,” he recalled. “The next most logical step was a business magazine.”
To understand that decision requires going back briefly to What’s On. The magazine had grown rapidly after its 1979 launch and, in its early years, covered virtually everything.
“We had a legal column, our Legal Eagle. We had a fashion section, we had a business page or business pages. Obviously we had sports, we had dining out,” Fairservice said. “So we were trying to be a jack of all trades.”
Over time, Motivate began building specialist publications around those audiences. Business was an obvious opportunity.
The plan was to take that existing business coverage, “get some specialists on board” and create what Fairservice called a “specific, serious business magazine”. That became Gulf Business. Allen Armstrong was at the helm, Peter Cooper was recruited as editor and George Hopkin served as deputy editor. Other journalists associated with the title over the years included Brandy Scott and Richard Dean.
“We had a very strong team,” Fairservice said.
There was also a powerful reason for the magazine to exist.
“There wasn’t another business magazine covering the Gulf, so we took it on.”

A front-row seat
Its arrival proved well timed. Fairservice describes 1996 as the “dawn of another major period of development” in the region. Yet he is also careful to correct the notion that the Gulf’s growth story began in the late 1990s.
Emirates was already a decade old. Hotels were multiplying. The exhibitions sector was developing and significant economic expansion had taken place across the UAE.
“There was a lot of development before the millennium,” he said.
But the pace that followed was extraordinary. For Gulf Business, it meant three decades documenting the companies, entrepreneurs and decision-makers shaping that transformation.
Fairservice was often part of that coverage himself. For years, he wrote the magazine’s back-page Out to Lunch column, sitting down with prominent figures passing through the region. Some encounters became friendships.
He interviewed celebrated photographer Lord Lichfield for the column and later published a book with him. Chef Keith Floyd was another memorable lunch.
“Obviously taking Keith Floyd out to lunch was no imposition,” Fairservice joked. The pair subsequently became close friends.
Then there was Piers Morgan.
“I first met him when I interviewed him for Gulf Business,” Fairservice said. “He subsequently returned the favour and interviewed me for the BBC.”
There were many more.
“We had some great stories and we had some great interviews,” he said. “We had a lot of very interesting people that crossed our paths.”
That access extended deep into the Gulf’s business and public life.
“We’ve had access, privileged access,” Fairservice said, recalling interviews with diplomats, business leaders and senior figures from across the region, including HH Sheikh Ahmed bin Saeed Al Maktoum.
Thirty years of change
The world in which Gulf Business now operates is almost unrecognisable from the one in which it launched. Fairservice has seen the media industry move from physical typesetting and artworks to desktop publishing, the internet, email, digital news, social media, influencers, video, podcasts and now artificial intelligence.
“The transformations that we’ve seen in these 47 years, and specifically in the 30 years since Gulf Business was launched, are completely revolutionary.”
The Gulf itself has faced its own shocks along the way: financial crises, wars, SARS, Covid and periods of geopolitical uncertainty. Fairservice comes back to one quality. Tenacity.
“There is something about this region – and it’s not just the Emirates, I’m talking generally about the region,” he said. “There is an acceptance that these things will happen and you just have to keep on.”
Not everyone makes it through.
“Those that stay and those that survive to fight another day tend to be stronger through the experience.”
For a 30-year-old media brand, there is a lesson in that too.
What comes next?
Fairservice no longer regards Gulf Business simply as a magazine.
“We view each of these things as brands,” he said. “We don’t think about Gulf Business being a magazine because obviously there’s a lot more depth to it than it being just a magazine.”
Digital can report a story immediately. Print cannot – and should not try to compete on those terms. Instead, Fairservice sees the magazine as a home for “in-depth interviews, analysis, long storytelling” and, at its best, something more permanent.
“A publication of record.”
Events have their own role: tackling the defining issues of the moment, “giving people a voice and bringing the right people in front of the right audiences”. Across every platform, the challenge is the same.
“It’s all about brands; it’s all about relevance.”
Perhaps my favourite answer came towards the end, when I asked what Fairservice wished he had understood as a young businessman. Cash flow.
A neighbour, Walter Bailey, then managing director of Ducab, once gave him a lesson he has never forgotten.
“Turnover is vanity. Profit is sanity, but cash flow is reality.”
I then replied, “Cash is king.”
Fairservice paused. Then came the publisher’s addendum.
“It’s a bit like now – content is king.”
Thirty years into Gulf Business, I’m not sure there could be a more fitting closing line.


















