Esports

With 285,000 tickets sold and 22 global sponsors in 2025, the Esports World Cup is positioning itself alongside the Olympics and FIFA World Cup but its real power lies in its ability to turn sponsors from advertisers into participants in a community that brands can no longer reach through traditional channels

Running until August 24, the event features 25 tournaments across 24 leading game titles and brings together more than 2,000 elite players from around the globe

The inaugural edition of the games attracted over 2,000 athletes from more than 100 countries