Coming clean: iD Fresh’s PC Musthafa on how his competition are the grinders at home
The UAE now accounts for nearly a third of iD Fresh Food’s global business. Its chairman and global CEO explains why a product that spoils within a week is his strongest selling point, and why iD is building factories in the Gulf rather than shipping from afar
Neesha Salian
28 September, 2026
PepsiCo’s Ahmed El Sheikh on why the next big snack could be invented in Riyadh
With a $10m research and development hub in Riyadh, PepsiCo is looking to make Saudi Arabia a centre for the next wave of regional snack innovation, rather than simply adapting products developed elsewhere. CEO Ahmed El Sheikh explains why
Neesha Salian
25 September, 2026
Insights
It is truly remarkable to see how the UAE’s non-oil private sector has driven the nation’s economic diversification efforts, contributing heavily to the GDP, employment, and business growth.
HE Abdullah Ahmed Al Saleh
Podcast
Our podcast brings you the latest updates from across the Gulf and beyond, breaking down the headlines that matter most.















