Hoko

Hoko is positioning itself as a leading force in the global experiential marketing sector, combining strategic advisory, creative development and operational delivery to help brands build meaningful audience engagement. Operating from key hubs in the UAE, Europe, US and Asia, the agency has established an international platform designed to blend local market insight with global execution capabilities.

The company provides end-to-end services spanning brand activation, event management, rights and intellectual property consultancy and live production. Its cross-market presence has enabled Hoko to execute high-profile campaigns and large-scale live experiences across multiple continents, reflecting growing demand for integrated experiential solutions among multinational brands. A defining element of Hoko’s portfolio is its premium hospitality division, Aioka. Under this brand, the agency curates immersive hospitality experiences within global Formula 1 race weekends including Monaco, Las Vegas, Maimi, Singapore and Abu Dhabi. HOKO has developed proprietary, strategic platforms that blend networking, sport and executive engagement. An example being, The Polo Classic Cup convenes senior leaders and partners in a premium polo setting designed to foster meaningful business dialogue and long-term relationship building.

The inaugural edition, launched in December 2025, welcomed global finance leaders, family offices and investors, creating a highly curated environment for senior decision-makers.

Following its successful debut, the Polo Classic Cup is set for international expansion in 2026.

The company’s credentials further include a series of bespoke executive networking formats branded as meaningful conversations, ranging from luxury yacht receptions to curated fireside discussions with global business leaders. In parallel, Hoko has delivered high-visibility product launches for brands such as OKX, including large-scale activations at Dubai’s Museum of the Future.

Beyond live events, Hoko is investing in creative technology through its Hum(AI)n Assets platform, an AI-enabled production solution that integrates human creative direction with intelligent digital workflows.