Al-Futtaim launches ‘One Family’ initiative with DFRE, rolls out year-long community experiences
The programme will offer a year-round calendar of activities spanning Al-Futtaim’s businesses in retail, automotive, real estate, healthcare, financial services and education, with access centralised through its Blue lifestyle app
24 April, 2026
TT
16
Al-Futtaim Group has launched a nationwide “One Family” initiative in partnership with Dubai Festivals and Retail Establishment, aiming to strengthen community engagement and family connections across the UAE, the company said.
The programme, introduced in line with the UAE’s ‘Year of Family’, will offer a year-round calendar of activities spanning Al-Futtaim’s businesses in retail, automotive, real estate, healthcare, financial services and education, with access centralised through its Blue lifestyle app.
The initiative is designed to encourage families to spend more time together through curated experiences, ranging from leisure and entertainment events to practical services such as child safety sessions and health screenings, the company said.
Family and community at the heart of Al-Futtaim’s new initiative
“Families have always been at the heart of everything we do,” said Mira Al Futtaim, chairwoman of Emiratisation at Al-Futtaim, adding that the programme aims to create more opportunities for shared experiences and meaningful moments.
Ahmed Al Khaja, chief executive of DFRE, part of Dubai’s Department of Economy and Tourism, said the initiative supports the emirate’s broader strategy to enhance quality of life and social cohesion.
The programme will also include seasonal campaigns such as back-to-school initiatives and educational sessions on topics including digital safety, reflecting a broader push to integrate community-focused services into everyday life.
Founded more than 90 years ago, Al-Futtaim said the initiative builds on its long-standing role in supporting communities in the UAE, as the country continues to invest in social development alongside economic growth.
Read: Al-Futtaim Automotive’s Antoine Barthes on ‘choice-rich’ mobility in the GCC




















