IQ-EQ’s Pete Unwin on the new era of Gulf family wealth
As regional wealth passes between generations, family offices are trading informality for governance, diversification and professional management, says Pete Unwin, head of Private Wealth and Family Office, Middle East at IQ-EQ
18 August, 2026
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For decades, the Gulf’s family wealth sat where the family business sat. Investments were held privately inside the conglomerate, decisions were made by the person who had built it, and the distinction between corporate capital and family capital was largely academic.
That model is now being dismantled, not by crisis, but by success. Large liquidity events, more complex family structures and a globally educated younger generation are pushing families to separate their wealth from their businesses and manage it with institutional discipline.
“We’ve seen that increase of sophistication, which I think has been driven by families having liquidity events – very significant liquidity events,” says Pete Unwin, head of Private Wealth and Family Office, Middle East at IQ-EQ, who has spent almost 12 years with the firm and two decades working in the region.
“While in the past, a regional family with a conglomerate would hold their private investments within the conglomerate. Family wealth is now being demerged out of the family business.”
That decoupling has created demand for something the family business never needed: a formal framework for deciding how capital is deployed, by whom, and against what mandate.
“Together with the younger generation being highly educated and very motivated, we’re seeing heightened demand for governance, having things done correctly within both the business and the actual family office that’s been established,” Unwin says.
In practice, that means hiring C-suite talent, chief investment officers, chief executives, and building the architecture around them.
“It’s looking at how the governance is being undertaken within the family office itself, the strategic asset allocation, the investment policy statement. All of those are key areas in building out governance, and are, in turn, increasing the sophistication,” he says.
Building institutional discipline
The direction of travel is global. Deloitte research puts the current single-family office universe at just over 8,000 worldwide, rising to around 10,700 by 2030, at which point the assets they manage are expected to exceed those of the global hedge fund industry.
Scale of that order leaves little room for improvisation. “Families need the governance in place and the sophistication in place,” Unwin says.
One structure gaining ground is the investment advisory committee, which allows families to bring genuinely disinterested perspectives into the room.
Unwin points to Sally Tennant, founder of Acorn Capital Advisors, who has argued that independence is central to effective governance. “They are the truly independent ones. There’s no financial conflict, there’s no emotional loyalty. So, they can truly advise and act as that sounding board.”
The cumulative effect, he says, is that family offices are starting to look and behave like the institutions they invest alongside. “This alignment with institutions is driving further professionalisation. It’s bringing in the disciplines that institutions have themselves and allowing family offices sometimes to use those institutions for their expertise.”
Managing the generational transition
The hardest part is rarely technical. It is persuading a wealth creator who has controlled every decision for 40 years to share the file.
“Sometimes a mediator is needed between the wealth creator who doesn’t want to give up control of anything – wants to always have the final say – and the second or possibly even the third generation,” Unwin says. The generation waiting is not short of credentials. “They’ve done their internships in the likes of Goldman Sachs, UBS, JP Morgan. So, they are financially sophisticated.”
But succession, he states, is not a straightforward handover of authority. The more useful conversation is about where each family member can genuinely contribute, and where they cannot. “The younger generation is saying to their parents, we can be involved, we would like to be involved. But they’re also often recognising that it’s not their birthright.”
“Some of them want to be involved because it’s their passion and what they’re good at. Others are more actively involved in the family business because they’ve been away, they’ve done their MBA.”
His advice to founders is deliberately unglamorous: “Help your children find those paths and speak to them about it.”
Regional families are also on a different timeline from their European counterparts, where family office structures may be several decades old. Gulf families, by contrast, are early in that journey, and each generational step widens the base of the pyramid, as a single founder’s wealth comes to serve a far larger group with diverging risk appetites.
Unwin sees an advantage in how regional families handle that. Where friction in Western families is often triggered by breakdowns in personal relationships, Gulf families tend to convene regularly and talk. “At this moment in time, there is more interaction, more mutual respect. And I think this will continue to become easier for them as they move through the generations.”
No two families arrive at the same answer, he adds, which is precisely why the conversation matters more than the template.
Diversifying investment strategies
As governance matures, so does the portfolio. Unwin describes a clear move away from conventional discretionary mandates as families look for higher returns to support a widening beneficiary base.
“There’s been a move, I would say, away from the traditional discretionary investment portfolios,” he says.
“Because, again, next generation down, there’s more mouths to feed per se. So, to do that, you have to look for some enhanced returns, perhaps accept some more risk within a disciplined approach.”
That has pushed capital towards private equity, venture capital and digital assets and, in some cases, towards direct involvement rather than passive allocation.
“When it comes to some of those direct private equity investments or venture capital investments, they may take board seats.”
Those seats serve a dual purpose, giving younger family members operational experience while building a track record the founding generation can assess.
“It will enable them to gain more experience but also will then prove to the older generation that they are becoming very capable of steering the family wealth through the generations.”
Staying disciplined through uncertainty
Against a volatile geopolitical backdrop, Unwin’s observation is that well-run family offices are notable for what they are not doing: reacting.
“It’s the discipline of staying within those frameworks.”
Strategic asset allocation, investment policy statements and advisory committees exist precisely for conditions like these.
“While they may want to tweak strategic asset allocation to look at an opportunity, it’s remaining within that discipline framework. So, that’s the professionalism for them.”
Infrastructure is one area families may weigh as regional opportunities develop, though Unwin resists prescribing an allocation. “Again, there’s no right or wrong answer. It’s a question of those families helping shape that strategic asset allocation with the professionals in the family office.”
“I’m finding that families are looking at greater diversification as part of the professionalism within the family office. They don’t put all their eggs in one basket,” he adds.
The cross-border problem
For families holding assets across multiple jurisdictions, the operational burden has grown considerably. Shifting international regulation, economic substance requirements and reporting regimes such as the Common Reporting Standard mean decisions must be demonstrably made in the right place, by the right people.
That is where outsourcing earns its keep, Unwin says, handling the middle and back office so families can be confident their structures remain compliant, and, as he puts it, sleep well at night.
Communication is key
Family constitutions and charters can help codify responsibilities, but Unwin is careful not to oversell them. “Having family members buy into a formalised constitution is important, I think, especially to understand the responsibilities they’ll have to the family, to society.”
“But while everyone says it’s great to have a family constitution, it doesn’t work for all families.”
The arithmetic explains why. A third generation of four can become a fourth generation of 50, spread across a wide age range and an even wider set of ambitions. “The key to that succession plan is communication – and bringing people in at the right time.”
Complexity creates opportunity
Looking ahead, Unwin expects the operating environment to get harder before it gets simpler, driven by regulation, taxation, entrepreneurship and technology. “I think it’s more complexity.”
“Implementation of taxation, whether personal or corporate. Every country within the GCC has a different timeline around that. But there are two certainties in life, and one of those is taxes.” He also expects entrepreneurship and regional industrial capacity to become significant destinations for capital.
“The entrepreneurial sector, startups, venture capital, that will become an important play. The manufacturing and development within the region itself will drive a lot of future demand.”
“The areas around technology, reporting, transparency – those are very key players for the future.”
On ESG, he offers a corrective: much of what the international community treats as a recent framework is already embedded regionally through Sharia principles, and regional families have long been practising it.
Complexity, though, cuts both ways. A family buying a hotel in France, another in New York and student accommodation across Asia and the UK, alongside a luxury asset portfolio, financial investments and philanthropy, needs a provider who can hold all of it together. The more complicated the world becomes, Unwin argues, the greater the opportunity for those equipped to navigate it.
Trust in a digital world
His principal concern is that families may come to see professional advice purely as a cost line, and let technology displace something it cannot replicate.
“The concern for me is people will rely so much on technology that they’ll lose the personal contact.”
“There are certain aspects of what we do that cannot be replicated by machines.”
Responsiveness matters. “The ability to respond quickly and then adapt to families’ needs is critical”, but so is presence, says Unwin. “The personal contact, being able to shake somebody’s hand, look properly into their eyes and gain their trust, those are the key things that I think we still need to have.”
The UAE’s continued appeal
On whether the UAE will hold its position as a magnet for high-net-worth individuals, Unwin is unequivocal. “I think it will go from strength to strength.”
“I think the regulatory and business environment that they’ve created will enable them to keep doing that.”
As family offices mature, the objective is shifting. It is no longer simply about managing money well. It is about building structures durable enough to carry investment decisions, governance and succession across generations that have not yet arrived.
Read: Family offices must balance legacy with digital-first investing, says IQ-EQ GCCO
























