Season of Wulfa launched in Dubai: What you need to know about it
The initiative reflects a broader vision to anchor cultural heritage within contemporary life while fostering social cohesion across communities
13 January, 2026
TT
16
Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council of Dubai, on January 12 launched the Season of Wulfa, a wide-ranging cultural initiative aimed at celebrating distinctive cultural occasions and reinforcing Emirati values.
The Season of Wulfa is designed to showcase local heritage, highlight values intrinsic to Emirati society, and strengthen Dubai’s position as a global destination that promotes tolerance, coexistence, and respect for cultures, according to a WAM report. The initiative reflects a broader vision to anchor cultural heritage within contemporary life while fostering social cohesion across communities.
Read more-First for the region: Middle East gets a bank account for content creators
As directed by Sheikh Hamdan, Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, chairperson of the Dubai Culture and Arts Authority (Dubai Culture), will lead and oversee the initiative. The season will feature a comprehensive programme of events and activities taking place across the emirate, engaging residents, citizens, and visitors alike.
Heritage, spirituality, and community at the core
Heritage is intrinsically linked to spiritual values, community bonds, local customs, and hospitality. These elements form the foundation of the Season of Wulfa, which draws on deeply rooted traditions that continue to shape social interaction and collective identity in the UAE.
Channeling this theme, the Season of Wulfa encompasses events and initiatives beginning on the 15th of Sha‘ban (Hag Al Leila) and extending through the Holy Month of Ramadan and the celebrations of Eid. These occasions embody distinctive traditions and cultural practices that resonate with the spirituality and rhythm of life in the UAE, offering moments of reflection, connection, and shared experience.
The initiative highlights three core pillars of Wulfa: reflection, connection, and blessing. Each pillar is expressed through customs steeped in social and spiritual meaning. Collectively, these practices foster harmony and cordiality among individuals and communities, narrowing cultural boundaries and reinforcing shared values.
A citywide programme with broad collaboration
Featuring more than 50 initiatives and events across over 30 locations in Dubai, the Season of Wulfa will unfold in neighbourhoods, markets, and cultural destinations throughout the city. The programme will be implemented in collaboration with a range of government entities, private sector partners, and local communities, underscoring a collective approach to cultural preservation and participation.
By offering a cultural and humanitarian platform, the Season of Wulfa is positioned to appeal to a broad audience. Citizens, residents, and visitors from around the world are expected to engage with the season’s offerings, which aim to boost cultural exchange while highlighting universal human values rooted in deep-seated traditions.
The initiative also seeks to raise community awareness about the importance of preserving time-honoured cultural practices. By strengthening the sense of belonging across diverse segments of society, the programme supports activities and initiatives that reinforce culture’s role in social cohesion.
Sheikh Hamdan: Preserving living memory strengthens society
Sheikh Hamdan bin Mohammed affirmed the importance of remaining open to innovative ideas and creative initiatives that bring individuals closer to their values, identity, and the wider community. He emphasised that the Season of Wulfa celebrates the UAE’s community ethos while preserving cultural heritage.
“This initiative celebrates the UAE’s community ethos while preserving our cultural heritage, enhancing the sense of belonging and harmony among community members, building cultural bridges, and ultimately reinforcing the cohesive spirit that forms the core of a society’s strength,” Sheikh Hamdan said.
“Our goal is to bring people closer, fostering deeper personal and social connections.”
He added that a society’s strength lies in its ability to preserve its living memory while transmitting values to new generations through contemporary approaches. According to Sheikh Hamdan, the initiative creates a space where the past meets the present, transforming customs and traditions into tangible experiences that inspire participation and collective responsibility.
By reinforcing pride in cultural roots, the Season of Wulfa enables the community to move confidently toward the future while maintaining a strong connection to its heritage.
Sheikha Latifa: Culture as a foundation for the future
Sheikha Latifa bint Mohammed emphasised that the events included in the Season of Wulfa, such as Hag Al Leila, Ramadan, Eid Al Fitr, and Eid Al Adha, are deeply rooted in humanitarian values that encourage positive interaction and harmonious coexistence among individuals, families, and communities.
She noted that the initiative focuses on building bonds and creating warm, shared moments that reflect the authentic spirit of Emirati culture. Through creative ideas and innovative experiences, the season blends rich local heritage with contemporary creativity.
“Dubai is distinguished by an approach that places cultural and social heritage at the heart of its priorities,” she said. She added that heritage represents a deeply rooted civilisational value that reflects collective history and serves as a foundation for shaping the future.
Guided by the vision of Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, the emirate has established itself as a model of cultural harmony and a meeting point for diverse cultures.
A global model for coexistence and tolerance
Today, nearly 200 nationalities live and contribute to Dubai’s story, united by shared experiences, traditions, and living narratives. These connections link the community to the past while shaping a collective identity grounded in respect and belonging.
Sheikha Latifa noted that the Season of Wulfa reinforces Dubai’s position as a global model for coexistence, harmony, and tolerance. Drawing strength from shared moments of belonging, the initiative reflects values of generosity and human connection.
Through its three pillars, reflection, connection, and blessing, the Season of Wulfa expresses the depth of Emirati culture and the authenticity of its values. It offers an inclusive space that celebrates cultural heritage and community traditions, forming the civilisational foundation upon which Dubai has grown.
Renewing traditions for future generations
The season also seeks to renew the expression of community values in ways that resonate with contemporary audiences while inspiring future generations. It creates opportunities for creatives and talented individuals to share ideas and perspectives through celebrations that carry a universal message of tolerance.
The programme will feature innovative, multi-sensory cultural experiences that bring together heritage, spiritual values, community bonds, and contemporary lifestyles rooted in local customs and hospitality. These experiences reflect the true meaning of Wulfa, familiarity, closeness, and community, while strengthening social ties and showcasing cultural heritage in engaging and relevant ways.
A colloquial word with roots in classical Arabic, Wulfa is derived from the word ‘Ulfa,’ meaning familiarity and affection. The term signifies closeness and harmony between people and is commonly used in the UAE and parts of the Arab world to describe affection, comfort, and a sense of nostalgic connection among individuals.
Through the Season of Wulfa, these meanings are translated into lived experiences, reinforcing cultural identity while opening pathways for dialogue, understanding, and shared humanity.



















