Building institutional confidence: Hafez Baker on Traders Hub’s Vision 2026
Traders Hub’s COO shares how he plans to build a capital‑strong, institutionally aligned brokerage and investment platform that can scale regionally while keeping governance and risk discipline at its core
18 March, 2026
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Traders Hub has spent the past few years building a reputation for regulated transparency, technology‑driven execution and responsive client support in the UAE’s fast‑expanding trading landscape.
As the Abu Dhabi‑headquartered firm eyes its 2026 vision, Gulf Business speaks with COO Hafez Baker about how he plans to build a capital‑strong, institutionally aligned brokerage and investment platform that can scale regionally while keeping governance and risk discipline at its core.
At a time when regulators such as the Dubai Financial Services Authority (DFSA) are emphasising regulatory excellence, innovation and sustainability, and when category‑1 brokers like Traders Hub must operate under strict oversight from the Capital Markets Authority (SCA), Baker’s vision is intentionally measured.
The former chief operating officer, who helped launch an exclusive trading account for Emirati citizens that leverages advanced infrastructure and zero‑fee transactions, now has a broader remit: to transform Traders Hub into a multi‑asset brokerage and portfolio management platform built on capital strength, digital innovation and cross‑border regulatory alignment. In this interview, Baker outlines his roadmap for 2026 and beyond.
What is the overarching vision for Traders Hub in 2026, and how does it differ from the firm’s launch phase?
Our vision for 2026 is to evolve Traders Hub from a pure brokerage into a globally trusted financial institution. When we launched a multi‑asset broker in 2022, our goal was to provide access to more than 1,000 instruments across forex, indices, shares, ETFs, and commodity CFDs, and to offer account types tailored to retail and institutional traders. That foundation proved we could execute with institutional‑grade tools and comply with the SCA’s stringent oversight.
By 2026, we envision a platform that delivers institutional‑grade execution, diversified investment solutions and a consistently excellent client experience. That means launching a fully‑fledged portfolio management platform with managed portfolios and fund products, adding mutual funds and index strategies to the product mix, and integrating real‑time risk dashboards for both retail and institutional clients. It also means embedding governance into every decision. We will maintain capital buffers well above regulatory requirements, ensuring that our solvency and liquidity remain robust even in volatile markets.
Crucially, the vision is both global and regional. We see ourselves operating across multiple jurisdictions with a governance model that aligns with the DFSA’s emphasis on risk‑based regulation and technological innovation. While our headquarters remain in Abu Dhabi, our strategic direction is to become a regional hub with global structuring capabilities.
How does the UAE’s regulatory and market environment shape your strategy?
The UAE’s financial ecosystem is unique: it is both a regional hub and a test bed for global regulatory innovation. The DFSA’s 2025–2026 Business Plan talks about advancing regulatory excellence, driving innovation and fostering sustainability. Those themes mirror our own roadmap. Being licensed by the SCA under Category 1 to deal in OTC derivatives and spot FX means we already operate at the highest level of brokerage authorisation. Our licence subjects us to rigorous capital adequacy, client fund segregation and reporting requirements, which we view not as constraints but as enablers of trust.
UAE regulators are also embracing digital transformation. The DFSA highlights initiatives like its Innovation Testing Licence and regulatory sandboxes to support fintech. For Traders Hub, that regulatory openness provides a clear pathway to expand into digitally delivered portfolio and fund management products. At the same time, we are mindful of the need to align with cross‑border rules when serving clients in other GCC countries and beyond. Our expansion plans factor in licensing requirements in each jurisdiction and the need for harmonised KYC/AML frameworks.
Finally, the UAE’s aspiration to be a global financial hub aligns with our institutional ambitions. The government’s economic agenda emphasises financial inclusion and innovation; our exclusive Emirati account offering zero‑fee transactions and advanced infrastructure is one example of how we contribute to that vision. We will continue to design products and services that support the UAE’s national priorities while attracting global capital and expertise.
Technology is at the centre of your strategy. What are the key digital initiatives on your roadmap?
Technology is not a buzzword for us; it is infrastructure. Our trading platform already provides access to a vast universe of instruments via our proprietary interface and MetaTrader 4/5. Over the next 18 months, we will expand that with a comprehensive mobile application that offers full account opening, funding and trading capabilities. This app will integrate advanced CRM workflows, biometric onboarding, real‑time risk analytics and a suite of educational tools. It’s designed to meet the needs of retail traders who demand seamless, on‑the‑go access as well as institutional clients who require secure mobile execution.
We are also investing in back‑end infrastructure. In 2025, we launched an exclusive account for Emirati clients that includes free VPS hosting for high‑volume traders and advanced connectivity. That architecture will form the basis of our wider institutional offering, including improved order routing, execution monitoring dashboards and liquidity‑neutral trade allocation. We are upgrading our core order management system to support multi‑asset clearing, and we will use AI and machine‑learning tools to enhance our KYC and anti‑financial‑crime processes.
Longer term, we intend to build a digital portfolio management platform. This will provide clients with curated model portfolios, risk‑adjusted strategies and the ability to access mutual funds and ETFs directly through our interface. Importantly, we will not position AI as a gimmick; as the DFSA notes, regulators are increasingly providing clarity on areas such as AI and fintech while safeguarding market integrity. Our use of AI will therefore be focused on automation and risk management rather than black‑box investment decision‑making.
You plan to enter portfolio and fund management. Why make that move, and how will you ensure governance?
Expanding into portfolio and fund management is a logical progression for a capital‑strong broker. Our clients are increasingly looking for managed solutions that diversify risk and provide access to global markets in a regulated way.
By offering managed portfolios, we can broaden our revenue base without compromising our core brokerage business. It also enables us to serve institutional clients – pension funds, corporates and family offices – who require bespoke strategies and consistent governance.
We will pursue this expansion carefully. First, we will seek the necessary approvals from the SCA and other relevant regulators to operate as a portfolio manager and investment advisor. Our internal risk committee is already developing the governance frameworks needed to separate brokerage operations from investment decision‑making.
Second, we plan to partner with regulated fund administrators and custodians to ensure that client assets are segregated and that reporting meets international standards.
Third, our digital platform will include risk assessment tools and suitability questionnaires to ensure that clients only access products that match their profiles.
Governance is non‑negotiable. Our capital buffers will remain above regulatory minimums, and we will disclose our risk management policies in a transparent manner. Forward‑looking statements about this business line will be framed as strategic initiatives and not as projections. In short, portfolio management is a destination in our 2026 roadmap, but our approach is measured and compliance‑first.
Traders Hub often talks about capital strength and risk discipline. How do you maintain solvency while scaling?
Capital strength is the bedrock of any financial institution. Being a Category 1 broker licensed by the SCA means we must hold a high level of regulatory capital. Beyond that, we voluntarily maintain buffers above the minimum to safeguard our operations. We are privately funded with a shareholder base that understands the importance of long‑term solvency over short‑term returns. Every new product or market we enter is stress‑tested against our capital plan to ensure that it does not compromise our financial position.
Risk discipline also means diversifying liquidity sources without naming specific providers. We work with multiple counterparties to reduce concentration risk, and our treasury policy limits exposure to any single bank or institution.
Our risk management framework includes daily stress testing, scenario analysis, and a dedicated chief risk officer who reports directly to our board. When we launched our exclusive Emirati account, for example, we offered high leverage up to 1:1000 but paired it with stop‑out protections and zero‑fee withdrawals to ensure that clients could manage risk effectively. Those principles – empowering clients while protecting the firm – will continue to guide us.
Finally, we believe that transparency builds confidence. On our public website, we disclose our licence number, regulatory category and authorised activities. That disclosure, along with regular communications about our capital position, is how we build a reputation for solvency and trustworthiness.
What does growth look like between now and 2027? Which markets and client segments are priorities?
Our growth strategy has three pillars: geographic expansion, institutional scaling and product diversification. Geographically, we intend to deepen our presence across the GCC while exploring licences in select high‑growth markets in Asia and Africa. We recognise that each jurisdiction has its own regulatory landscape, and we will only enter markets where we can align our governance standards with local rules. This approach mirrors the DFSA’s focus on proportionate enforcement and streamlined licensing.
On the institutional front, we plan to build out infrastructure tailored to high‑touch clients. That includes dedicated institutional onboarding teams, custom reporting dashboards, and improved liquidity aggregation. We will leverage the advanced infrastructure developed for our Emirati account – such as free VPS hosting and enhanced execution speeds – to serve hedge funds, asset managers and corporate treasuries. Our goal is to offer institutional clients the same transparency and efficiency that retail traders enjoy, but with the scalability and customisation they require.
Product diversification is the third pillar. In addition to launching portfolio management and mutual fund access, we will introduce investment products such as structured notes and thematic baskets, subject to regulatory approval. We will also roll out a premium client programme with personalised market insights, enhanced support and loyalty benefits. These initiatives are part of our broader plan to increase assets under management and trading volume without sacrificing risk discipline.
We are cautious about making projections. Instead, we view this as a roadmap: by 2027, we aim to have a fully operational portfolio management division, a mobile app serving tens of thousands of clients, and a presence in at least two new jurisdictions. Whether or not we hit these milestones will depend on regulatory approvals, market conditions and our capital plan, but the strategic direction is clear.
As COO of Traders Hub, how would you describe your leadership philosophy as you embark on this transformation?
I see myself as a strategic architect rather than a day‑to‑day operator. My role is to build an institutional framework that allows Traders Hub to scale responsibly. That starts with governance: ensuring that our board, risk committee and executive team have clear mandates and that our decision‑making processes are transparent and data‑driven. It also means championing capital discipline – we will not chase growth at the expense of solvency.
Another pillar of my leadership is digital transformation. I championed the rollout of advanced infrastructure for Emirati clients, and I will continue to drive technology adoption across the organisation. However, I believe technology must serve people. In our early years, we invested heavily in multilingual support teams and localised services, recognising that clients value human expertise as much as digital efficiency. That philosophy persists: technology enables scale, but trust is earned through human relationships.
Finally, I am deeply focused on talent and culture. The DFSA’s business plan emphasises investing in talent and building a resilient, agile organisation. Similarly, we are investing in training programmes, leadership development and a culture of continuous learning. We want our employees to understand not just the mechanics of trading but the importance of governance, risk management and client service. In my view, the long‑term ambition is not to create the largest broker by volume, but to build a firm that sets the standard for capital strength, innovation, and trust across the region.
Conclusion
Hafez Baker’s strategic roadmap positions Traders Hub at the intersection of regulation, technology and capital discipline. In a market where regulators are raising the bar on innovation and risk management, the firm’s focus on maintaining capital buffers, investing in digital infrastructure and expanding into portfolio management underscores a commitment to long‑term solvency and client trust.
With plans to launch a mobile app, build a portfolio management platform and expand across the GCC, the company aims to evolve from a regulated broker into an institutionally aligned financial partner. Whether the 2026 vision is fully realised will depend on regulatory approvals and market conditions, but the direction is clear: Traders Hub is building for the future, one disciplined step at a time.























